Valuing advertisements on a map
    542.
    发明授权

    公开(公告)号:US09922346B2

    公开(公告)日:2018-03-20

    申请号:US15488744

    申请日:2017-04-17

    Applicant: Google Inc.

    CPC classification number: G06Q30/0261 G06Q30/0241 G06Q30/0251 G06T11/206

    Abstract: The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.

    Evaluating attribution models based on simulated activity streams

    公开(公告)号:US09922340B1

    公开(公告)日:2018-03-20

    申请号:US14250016

    申请日:2014-04-10

    Applicant: Google Inc.

    CPC classification number: G06Q30/0242

    Abstract: Methods, systems, and apparatus including computer programs encoded on computer-readable storage media are provided for evaluating an attribution model, based on simulated activity streams. Parameters are specified that describe how users behave in the absence and presence of advertising, and parameters that regulate advertising in a simulation. A first set of simulated activity streams is generated with advertising turned on, observational metrics associated with the first set of streams are determined, and an attribution model is applied to determine a first fraction of incremental conversions associated with one or more advertising channels. Further sets of simulated activity streams are generated, each with a single advertising channel turned off, observational metrics associated with the further sets of streams are determined, and a second fraction of incremental conversions is determined for each advertising channel. The first and second fractions of incremental conversions are compared to evaluate the attribution model.

    Providing remedial search operation based on analysis of user interaction with search results

    公开(公告)号:US09922122B2

    公开(公告)日:2018-03-20

    申请号:US14538120

    申请日:2014-11-11

    Applicant: Google Inc.

    CPC classification number: G06F17/30864 G06F17/30867

    Abstract: Methods, systems, and apparatus, including computer program products, for assisting users in performing searches. In one aspect, a query for a search session is received from a user device. A first set of search results responsive to the query is provided to the user device. Search results interaction data are received from the user device that identifies actions that are in response to the search results and taken at the user device. The search results interaction data are analyzed to determine that a remedial search operation should be performed, the remedial search operation determining a second set of search results responsive to the query and providing the second set of search results to the user device for presentation to the user.

    Radar-based gesture recognition
    545.
    发明授权

    公开(公告)号:US09921660B2

    公开(公告)日:2018-03-20

    申请号:US14504038

    申请日:2014-10-01

    Applicant: Google Inc.

    Inventor: Ivan Poupyrev

    Abstract: This document describes techniques using, and devices embodying, radar-based gesture recognition. These techniques and devices can enable a great breadth of gestures and uses for those gestures, such as gestures to use, control, and interact with computing and non-computing devices, from software applications to refrigerators. The techniques and devices are capable of providing a radar field that can sense gestures from multiple actors at one time and through obstructions, thereby improving gesture breadth and accuracy over many conventional techniques.

    Learned overrides for home security
    550.
    发明授权

    公开(公告)号:US09916751B2

    公开(公告)日:2018-03-13

    申请号:US15348126

    申请日:2016-11-10

    Applicant: Google Inc.

    CPC classification number: G08B25/008 G08B13/2491 G08B25/009

    Abstract: Systems and techniques are provided for learned overrides for home security. A sensor of a security system may be armed. A trip signal may be received indicating a tripping of the sensor. It may be determined that the trip signal can be automatically overridden based on matching an identity of the sensor and a state of the security system with a pattern in a model. The pattern may represent a state of the security system in which automatically overriding the trip signal from the sensor is permitted. The trip signal from the sensor may be automatically overridden without input from a user.

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