SYSTEMS AND METHODS FOR PROVIDING CONTENT ITEMS VIA A PUSH MARKETING AUCTION

    公开(公告)号:US20240320713A1

    公开(公告)日:2024-09-26

    申请号:US18736365

    申请日:2024-06-06

    Applicant: GOOGLE LLC

    CPC classification number: G06Q30/0275 G06Q30/0252 G06Q30/0261 H04L67/55

    Abstract: The present disclosure is directed to systems and methods of providing content. A server can generate a request for a push content item for an account identifier linked with a computing device. The server can establish a push auction for the account identifier with multiple candidate push content items. The server can determine an auction score for each candidate push content item and select a push content item therefrom based on the auction score. The server can determine a parameter for the account identifier and control delivery of the selected push content item based on a delivery control policy. The server can compare a value of the parameter with a threshold value to authorize the push content item. The server can provide the selected and authorized push content item for presentation in a push content slot via the computing device linked to the account identifier.

    Systems and methods for providing content items via a push marketing auction

    公开(公告)号:US12026752B2

    公开(公告)日:2024-07-02

    申请号:US17139728

    申请日:2020-12-31

    Applicant: Google LLC

    CPC classification number: G06Q30/0275 G06Q30/0252 G06Q30/0261 H04L67/55

    Abstract: The present disclosure is directed to systems and methods of providing content. A server can generate a request for a push content item for an account identifier linked with a computing device. The server can establish a push auction for the account identifier with multiple candidate push content items. The server can determine an auction score for each candidate push content item and select a push content item therefrom based on the auction score. The server can determine a parameter for the account identifier and control delivery of the selected push content item based on a delivery control policy. The server can compare a value of the parameter with a threshold value to authorize the push content item. The server can provide the selected and authorized push content item for presentation in a push content slot via the computing device linked to the account identifier.

    MODULATION OF PACKETIZED AUDIO SIGNALS

    公开(公告)号:US20230111040A1

    公开(公告)日:2023-04-13

    申请号:US17971997

    申请日:2022-10-24

    Applicant: GOOGLE LLC

    Abstract: Modulating packetized audio signals in a voice activated data packet based computer network environment is provided. A system can receive audio signals detected by a microphone of a device. The system can parse the audio signal to identify trigger keyword and request, and generate a first action data structure. The system can identify a content item object based on the trigger keyword, and generate an output signal comprising a first portion corresponding to the first action data structure and a second portion corresponding to the content item object. The system can apply a modulation to the first or second portion of the output signal, and transmit the modulated output signal to the device.

    Data structure pooling of voice activated data packets

    公开(公告)号:US11625402B2

    公开(公告)日:2023-04-11

    申请号:US16915231

    申请日:2020-06-29

    Applicant: Google LLC

    Abstract: Systems and methods of voice activated thread management in a voice activated data packet based environment are provided. A natural language processor (“NLP”) component can receive and parse data packets comprising a first input audio signal to identify a first request and a first trigger keyword. A direct action application programming interface (“API”) can generate a first action data structure with a parameter defining a first action. The NLP component can receive and parse a second input audio signal to identify a second request and a second trigger keyword, and can generate a second action data structure with a parameter defining a second action. A pooling component can generate the first and second action data structures into a pooled data structure, and can transmit the pooled data structure to a service provider computing device to cause it device to perform an operation defined by the pooled data structure.

    Graphical user interface rendering management by voice-driven computing infrastructure

    公开(公告)号:US11429346B2

    公开(公告)日:2022-08-30

    申请号:US17363566

    申请日:2021-06-30

    Applicant: Google LLC

    Abstract: Managing rendering of a graphical user interface is provided. A system receives data packets comprising an input audio signal. The system determines an application identifier and query. The system provides the query to the application to cause the application to generate a second query for transmission to a third-party server, and identify responses to the query. The system intercepts the responses, and generates a keyword based on the responses. The system selects a digital component using the keyword, executes a deduplication process, and determines to add the digital component to the responses. The system constructs a display output using a graphical user interface template that integrates the plurality of responses generated by the application with the digital component, and provides the display output to the computing device for rendering.

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