Management of multiple advertising inventories using a monetization platform
    2.
    发明授权
    Management of multiple advertising inventories using a monetization platform 有权
    使用营利平台管理多个广告库存

    公开(公告)号:US09058406B2

    公开(公告)日:2015-06-16

    申请号:US13662888

    申请日:2012-10-29

    申请人: Jumptap, Inc.

    摘要: In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.

    摘要翻译: 在本发明的实施例中,描述了用于将赞助内容传送到移动通信设施用户的改进的能力。 在实施例中,可以从发布者接收针对赞助内容的请求,并且可以搜索与该请求相关的内容的一个或多个内容清单。 可以选择内容来从一个或多个内容清单传送给发布者。 内容可以至少部分地基于内容和请求之间的相关性来选择。 可以至少部分地基于与无线运营商在将内容呈现给移动通信设备时可实现的收入量相关的统计权重来选择内容和选择相关内容的内容清单。

    Mobile advertisement syndication
    5.
    发明授权
    Mobile advertisement syndication 有权
    移动广告联合

    公开(公告)号:US09195993B2

    公开(公告)日:2015-11-24

    申请号:US14053565

    申请日:2013-10-14

    申请人: Jumptap, Inc.

    IPC分类号: G06F17/30 G06F7/00 G06Q30/02

    摘要: Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites or applications, to appropriate or desirable mobile communication facilities.

    摘要翻译: 针对诸如手机的移动通信设施公开了改进的移动广告联合功能。 这些和其他功能被用于改善移动广告的传递及其联合,例如将广告内容与网站或应用相关联到适当或期望的移动通信设施。

    Mobile comparison shopping
    6.
    发明授权
    Mobile comparison shopping 有权
    手机比较购物

    公开(公告)号:US09076175B2

    公开(公告)日:2015-07-07

    申请号:US11382618

    申请日:2006-05-10

    IPC分类号: G06F17/00 G06Q30/06 G06Q30/02

    CPC分类号: G06Q30/0603 G06Q30/02

    摘要: Improved capabilities are disclosed for receiving a product selection from a mobile communication facility, identifying merchants that sell such product and products associated with the product selection, receiving information relating to the mobile communication facility and presenting an ordered list of merchants selling the product. In embodiments, based at least part on the information relating to the mobile communication facility, the list of merchants may be ordered. These and other capabilities are employed to provide systems and methods for comparison shopping that are adapted for mobile comparison shopping.

    摘要翻译: 公开了用于从移动通信设备接收产品选择的改进的能力,识别出售与产品选择相关联的产品和产品的商家,接收与移动通信设施有关的信息并呈现销售商品的商家的有序列表。 在实施例中,至少部分地基于关于移动通信设施的信息,可以订购商家列表。 这些和其他功能用于提供适于移动比较购物的比较购物的系统和方法。

    Managing payment for sponsored content presented to mobile communication facilities
    7.
    发明授权
    Managing payment for sponsored content presented to mobile communication facilities 有权
    管理向移动通信设施提供的赞助内容的支付

    公开(公告)号:US08843396B2

    公开(公告)日:2014-09-23

    申请号:US14028480

    申请日:2013-09-16

    申请人: Jumptap, Inc.

    摘要: A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a offline purchase datum; (b) presenting to the first and second sponsor data corresponding to (1) the offline purchase datum and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with the offline purchase datum characteristic, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.

    摘要翻译: 通过竞争性拍卖过程通过第一或第二类型的多个蜂窝电话将第一或第二赞助商的广告有针对性地传送的系统和方法包括:(a)接收离线购买数据; (b)提供对应于(1)离线购买数据的第一和第二赞助商数据和(2)第一类型和第二类型的蜂窝电话; (c)从每个赞助商接收与所述离线购买数据特征相关联的广告,其中每个广告具有与之相关联的不同的呈现能力; (d)根据产生的收益确定将优先权归于广告的交付; 和(e)向具有广告的相应呈现能力的蜂窝电话的类型传送适当的广告。

    Identifying a same user of multiple communication devices based on user locations
    8.
    发明授权
    Identifying a same user of multiple communication devices based on user locations 有权
    基于用户位置识别多个通信设备的同一用户

    公开(公告)号:US08799076B2

    公开(公告)日:2014-08-05

    申请号:US13691020

    申请日:2012-11-30

    申请人: Jumptap, Inc.

    IPC分类号: G06Q30/00 G06Q30/02

    摘要: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.

    摘要翻译: 用于识别多个通信设备的同一用户的系统被配置为执行以下步骤:(a)接收与由用户操作的第一设备相关的第一数据; (b)接收与用户操作的第二设备有关的第二数据; (c)基于识别出所述第一数据与所述第二数据基本相同,确定所述第一设备的用户是所述第二设备的用户; 以及(d)选择和发送赞助的内容到第二设备以在其上显示,其中赞助的内容与第一和第二数据和/或与用户相关联的用户特征数据具有相关性。

    Interactive Mobile Advertisement Banners
    10.
    发明申请
    Interactive Mobile Advertisement Banners 审中-公开
    互动手机广告横幅

    公开(公告)号:US20140180825A1

    公开(公告)日:2014-06-26

    申请号:US14188672

    申请日:2014-02-24

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/0267 G06Q30/0269

    摘要: In embodiments, the present invention provides a method and system for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

    摘要翻译: 在实施例中,本发明提供了一种用于将交互式元素与赞助内容相关联的方法和系统,所述方法和系统至少部分地基于与移动通信设施相关联的移动用户特性的相关性将赞助内容呈现给移动通信设施, 以及允许所述移动通信设备的用户参与所述赞助内容内的所述交互元素。