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    TIME-BASED WORKFLOW FOR LINEAR AD INSERTION
    1.
    发明申请
    TIME-BASED WORKFLOW FOR LINEAR AD INSERTION 审中-公开

    公开(公告)号：US20200374599A1

    公开(公告)日：2020-11-26

    申请号：US16989581

    申请日：2020-08-10

    申请人： Viamedia, Inc.

    发明人： Randy Lykes ,  Wendell Decker ,  James T O'Neill ,  Adam Lynch ,  Paul Cavins

    IPC分类号： H04N21/81 ,  H04N7/173

    摘要： A programmable and universal video platform enabling digital ads from ad sales teams, online digital exchanges, demand side platforms or other digital video advertising aggregators, to be inserted into linear television cable programming feeds. Content programmers distribute a programming schedule file for each linear programming feed. This data is then combined in the traffic and billing system with the advertising insertion orders from the various sales channels to create a local ad insertion schedule file. This schedule file includes a planned ad spot, but a time-based approach to ad insertion allows the schedule file to be modified such that the planned ad spot can be replaced with a replacement ad selected using the VAST digital ad selection protocol. Detection of the standard cue message in the programming feed triggers insertion of the replacement ad from the modified schedule file.

    Integrating digital advertising with cable tv network and broadcast advertising
    2.
    发明授权
    Integrating digital advertising with cable tv network and broadcast advertising 有权

    公开(公告)号：US11057134B2

    公开(公告)日：2021-07-06

    申请号：US16577858

    申请日：2019-09-20

    申请人： Viamedia, Inc.

    发明人： Randy Lykes ,  Mark Lieberman ,  Wendell Decker ,  James T O'Neill ,  Adam Lynch ,  Paul Cavins

    IPC分类号： H04N21/81 ,  H04H60/37 ,  H04N21/262 ,  H04H60/43 ,  H04H60/31

    摘要： A programmable and universal video serving platform enabling brand safe digital ads to be inserted into linear television cable and broadcast programming feeds. A linear programming feed includes a cue message that indicates a spot for ad insertion into the programming feed. Detection of the cue message triggers the generation of a VAST protocol ad request from the video serving platform to a digital ad server, the request including programmable fields that are configured to obtain data to generate standard and custom VAST tag information, including audience impression information and distribution platform information as needed. The digital ad server delivers a VAST response back to the video serving platform identifying a digital ad for insertion, and the video serving platform enables playout of the selected digital ad during the designated insertion spot into the programming feed. This process can be implemented for national cable and broadcast network advertising such that VAST-driven ads can be placed to run on the entire footprint of the cable or broadcast network, or just in a particular geographic market.

    Integrating digital advertising ecosystems into linear TV
    4.
    发明授权
    Integrating digital advertising ecosystems into linear TV 有权

    公开(公告)号：US10757462B2

    公开(公告)日：2020-08-25

    申请号：US16227160

    申请日：2018-12-20

    申请人： Viamedia, Inc.

    发明人： Randy Lykes ,  Wendell Decker ,  James T. O'Neill ,  Adam Lynch ,  Paul Cavins

    IPC分类号： H04N21/2668 ,  H04N21/81 ,  H04N21/234 ,  H04N21/24 ,  H04N21/222 ,  H04N21/845

    摘要： A programmable and universal video serving platform enabling digital ads to be inserted into linear television cable programming feeds. A linear programming feed includes a cue message that indicates a spot for local ad insertion into the programming feed. Detection of the cue message triggers the generation of a VAST protocol ad request from the video serving platform to a digital ad server, the request including programmable fields that are configured to obtain data to generate standard and custom VAST tag information, including audience impression information and distribution platform information as needed. The digital ad server delivers a VAST response back to the video serving platform identifying a digital ad for insertion, and the video serving platform enables playout of the selected digital ad during a designated insertion spot in the programming feed.

    Time-based workflow for linear ad insertion
    5.
    发明授权
    Time-based workflow for linear ad insertion 有权

    公开(公告)号：US11405697B2

    公开(公告)日：2022-08-02

    申请号：US16989581

    申请日：2020-08-10

    申请人： Viamedia, Inc.

    发明人： Randy Lykes ,  Wendell Decker ,  James T O'Neill ,  Adam Lynch ,  Paul Cavins

    IPC分类号： H04N21/81 ,  H04N7/173

    摘要： A programmable and universal video platform enabling digital ads from ad sales teams, online digital exchanges, demand side platforms or other digital video advertising aggregators, to be inserted into linear television cable programming feeds. Content programmers distribute a programming schedule file for each linear programming feed. This data is then combined in the traffic and billing system with the advertising insertion orders from the various sales channels to create a local ad insertion schedule file. This schedule file includes a planned ad spot, but a time-based approach to ad insertion allows the schedule file to be modified such that the planned ad spot can be replaced with a replacement ad selected using the VAST digital ad selection protocol. Detection of the standard cue message in the programming feed triggers insertion of the replacement ad from the modified schedule file.

    Cross-channel digital and IOT advertising triggered by cable TV cue message
    7.
    发明授权
    Cross-channel digital and IOT advertising triggered by cable TV cue message 有权

    公开(公告)号：US11012758B2

    公开(公告)日：2021-05-18

    申请号：US16449291

    申请日：2019-06-21

    申请人： Viamedia, Inc.

    发明人： Mark Lieberman ,  Randy Lykes ,  Thomas Michael Walsh

    IPC分类号： H04N21/81 ,  H04N21/45

    摘要： Digital cross-marketing into digital channels is triggered by a cue message in a linear and non-linear television programming stream. The cue message provides advance warning to a local service provider about an upcoming break in the programming stream and also provides information about the break. In addition to triggering insertion of a local ad into the programming stream in accord with the instructions in the cue message, the cue message also initiates action to run one or more ads in other digital media. For example, the cue message may trigger ads in mobile media, Internet-based media, the Internet of Things, and other media.