-
1.发明授权Communicating with a computer based on the offline purchase history of a particular consumer 有权根据特定消费者的离线购买记录与计算机进行通信公开(公告)号：US06298330B1
公开(公告)日：2001-10-02
申请号：US09472069
申请日：1999-12-23
IPC分类号： G06F1760
CPC分类号： G06Q30/0224 , G06Q30/02 , G06Q30/0235 , G06Q30/0255 , G06Q30/0268 , G06Q30/0601
摘要： A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.
摘要翻译： 一种用于发送目标广告的方法，系统和计算机程序产品。 从第一计算机接收对应于第一计算机的第一标识符，例如cookie。 响应于从第一计算机接收到第一标识符，目标广告被传送到第一计算机。 目标广告基于与第一标识符相关联的消费者观察到的离线购买历史记录。 本发明包括为消费者提供促销激励以遵守特定行为模式。 行为模式可能是购买行为或已建立购买行为持续的预定义变化。 根据消费者购买历史行为的变化，发送给消费者的目标广告可能会改变和/或改进。
-
2.发明授权
公开(公告)号：US6055573A
公开(公告)日：2000-04-25
申请号：US226174
申请日：1999-01-07
CPC分类号： G06Q30/0224 , G06Q30/02 , G06Q30/0235 , G06Q30/0255 , G06Q30/0268 , G06Q30/0601
摘要： A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.
摘要翻译： 一种用于发送目标广告的方法，系统和计算机程序产品。 从第一计算机接收对应于第一计算机的第一标识符，例如cookie。 响应于从第一计算机接收到第一标识符，目标广告被传送到第一计算机。 目标广告基于与第一标识符相关联的消费者观察到的离线购买历史记录。 本发明包括为消费者提供促销激励以遵守特定行为模式。 行为模式可能是购买行为或已建立的购买行为的持续性的预定义变化。 根据消费者购买历史行为的变化，发送给消费者的有针对性的广告可能会改变和/或改进。
-
3.发明授权公开(公告)号：US08224691B1
公开(公告)日：2012-07-17
申请号：US09505632
申请日：2000-02-16
IPC分类号： G06Q99/00
CPC分类号： G06Q30/0257 , G06Q30/02 , G06Q30/0207 , G06Q30/0208 , G06Q30/0221 , G06Q30/0222 , G06Q30/0236 , G06Q30/0239 , G06Q30/0241 , G06Q30/0601 , G06Q30/0625
摘要： Information pertaining to products made by manufacturers and sold to consumers through retailers, is distributed to consumers through a communication network that connects consumer communication nodes to a cooperative network site having an accumulation of information about manufacturer product offers and retailer special deals. A consumer can obtain selected items of this information without knowledge of how to reach the cooperative network site, by simply logging in to a manufacturer network site or to a retailer network site. At a manufacturer site, the consumer can obtain a list of local retailers carrying the manufacturer offers and can then select from among the offers and receive complete details of the selected offers. At a retailer site, the consumer can obtain a list of manufacturer offers available at the retailer stores in the consumer's area, and can then select from among the available offers and receive their complete details. An additional feature of the invention makes use of a consumer “personal page,” which is an individualized database in which consumer shopping preferences are defined, both by information that the consumer expressly provides and by the consumer's past shopping activity. Use of the personal page allows the consumer to receive product offers that are more targeted to the individual consumer, thus saving the consumer time and effort. Another embodiment of the invention provides for distribution of a product purchase incentive directly to the consumer in response to his or her selection of an advertising banner displayed on an independent commercial network site.
摘要翻译： 有关制造商生产的产品和通过零售商销售给消费者的信息，通过将消费者通信节点连接到具有关于制造商产品报价和零售商特别交易信息的合作网站的通信网络分发给消费者。 消费者可以通过简单地登录到制造商网站或零售商网站，获得该信息的选定项目，而不知道如何到达合作网站。 在制造商的网站上，消费者可以获取携带制造商报价的当地零售商名单，然后从优惠中选择并收到所选优惠的完整详情。 在零售商网站，消费者可以在消费者区域的零售商店获取可用的制造商报价清单，然后从可用报价中选择并收到其完整的详细信息。 本发明的另外的特征是利用消费者“个人页面”，消费者“个人页面”是通过消费者明确提供的信息和消费者过去的购物活动来定义消费者购物偏好的个性化数据库。 个人页面的使用允许消费者接收更多针对个人消费者的产品报价，从而节省消费者的时间和精力。 本发明的另一实施例提供了响应于他或她选择在独立商业网站上显示的广告横幅而直接向消费者分发产品购买激励。
-
4.发明授权公开(公告)号：US08700453B2
公开(公告)日：2014-04-15
申请号：US13550113
申请日：2012-07-16
IPC分类号： G06Q99/00
CPC分类号： G06Q30/0257 , G06Q30/02 , G06Q30/0207 , G06Q30/0208 , G06Q30/0221 , G06Q30/0222 , G06Q30/0236 , G06Q30/0239 , G06Q30/0241 , G06Q30/0601 , G06Q30/0625
摘要： Information pertaining to products made by manufacturers and sold to consumers through retailers, is distributed to consumers through a communication network that connects consumer communication nodes to a cooperative network site having an accumulation of information about manufacturer product offers and retailer special deals. A consumer can obtain selected items of this information without knowledge of how to reach the cooperative network site, by simply logging in to a manufacturer network site or to a retailer network site. At a manufacturer site, the consumer can obtain a list of local retailers carrying the manufacturer offers and can then select from among the offers and receive complete details of the selected offers. At a retailer site, the consumer can obtain a list of manufacturer offers available at the retailer stores in the consumer's area, and can then select from among the available offers and receive their complete details.
摘要翻译： 有关制造商生产的产品和通过零售商销售给消费者的信息，通过将消费者通信节点连接到具有关于制造商产品报价和零售商特别交易信息的合作网站的通信网络分发给消费者。 消费者可以通过简单地登录到制造商网站或零售商网站，获得该信息的选定项目，而不知道如何到达合作网站。 在制造商的网站上，消费者可以获取携带制造商报价的当地零售商名单，然后从优惠中选择并收到所选优惠的完整详情。 在零售商网站，消费者可以在消费者区域的零售商店获取可用的制造商报价清单，然后从可用报价中选择并收到其完整的详细信息。
-
5.发明申请公开(公告)号：US20130013407A1
公开(公告)日：2013-01-10
申请号：US13550113
申请日：2012-07-16
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0257 , G06Q30/02 , G06Q30/0207 , G06Q30/0208 , G06Q30/0221 , G06Q30/0222 , G06Q30/0236 , G06Q30/0239 , G06Q30/0241 , G06Q30/0601 , G06Q30/0625
摘要： Information pertaining to products made by manufacturers and sold to consumers through retailers, is distributed to consumers through a communication network that connects consumer communication nodes to a cooperative network site having an accumulation of information about manufacturer product offers and retailer special deals. A consumer can obtain selected items of this information without knowledge of how to reach the cooperative network site, by simply logging in to a manufacturer network site or to a retailer network site. At a manufacturer site, the consumer can obtain a list of local retailers carrying the manufacturer offers and can then select from among the offers and receive complete details of the selected offers. At a retailer site, the consumer can obtain a list of manufacturer offers available at the retailer stores in the consumer's area, and can then select from among the available offers and receive their complete details.
摘要翻译： 有关制造商生产的产品和通过零售商销售给消费者的信息，通过将消费者通信节点连接到具有关于制造商产品报价和零售商特别交易信息的合作网站的通信网络分发给消费者。 消费者可以通过简单地登录到制造商网站或零售商网站，获得该信息的选定项目，而不知道如何到达合作网站。 在制造商的网站上，消费者可以获取携带制造商报价的当地零售商名单，然后从优惠中选择并收到所选优惠的完整详情。 在零售商网站，消费者可以在消费者区域的零售商店获取可用的制造商报价清单，然后从可用报价中选择并收到其完整的详细信息。
-
6.发明授权公开(公告)号：US07966222B2
公开(公告)日：2011-06-21
申请号：US08873974
申请日：1997-06-12
IPC分类号： G06Q99/00
CPC分类号： G06Q30/0257 , G06Q30/02 , G06Q30/0207 , G06Q30/0208 , G06Q30/0221 , G06Q30/0222 , G06Q30/0236 , G06Q30/0239 , G06Q30/0241 , G06Q30/0601 , G06Q30/0625
摘要： Information pertaining to products made by manufacturers and sold to consumers through retailers, is distributed to consumers through a communication network that connects consumer communication nodes to a cooperative network site having an accumulation of information about manufacturer product offers and retailer special deals. A consumer can obtain selected items of this information without knowledge of how to reach the cooperative network site, by simply logging in to a manufacturer network site or to a retailer network site. At a manufacturer site, the consumer can obtain a list of local retailers carrying the manufacturer offers and can then select from among the offers and receive complete details of the selected offers. At a retailer site, the consumer can obtain a list of manufacturer offers available at the retailer stores in the consumer's area, and can then select from among the available offers and receive their complete details. An additional feature of the invention makes use of a consumer “personal page,” which is an individualized database in which consumer shopping preferences are defined, both by information that the consumer expressly provides and by the consumer's past shopping activity. Use of the personal page allows the consumer to receive product offers that are more targeted to the individual consumer, thus saving the consumer time and effort. Another embodiment of the invention provides for distribution of a product purchase incentive directly to the consumer in response to his or her selection of an advertising banner displayed on an independent commercial network site.
摘要翻译： 有关制造商生产的产品和通过零售商销售给消费者的信息，通过将消费者通信节点连接到具有关于制造商产品报价和零售商特别交易信息的合作网站的通信网络分发给消费者。 消费者可以通过简单地登录到制造商网站或零售商网站，获得该信息的选定项目，而不知道如何到达合作网站。 在制造商的网站上，消费者可以获取携带制造商报价的当地零售商名单，然后从优惠中选择并收到所选优惠的完整详情。 在零售商网站，消费者可以在消费者区域的零售商店获取可用的制造商报价清单，然后从可用报价中选择并收到其完整的详细信息。 本发明的另外的特征是利用消费者“个人页面”，消费者“个人页面”是通过消费者明确提供的信息和消费者过去的购物活动来定义消费者购物偏好的个性化数据库。 个人页面的使用允许消费者接收更多针对个人消费者的产品报价，从而节省消费者的时间和精力。 本发明的另一实施例提供了响应于他或她选择在独立商业网站上显示的广告横幅而直接向消费者分发产品购买激励。
-
-
-
-
-
搜索结果
6 条记录 (耗时 0.019 秒)
