Abstract:
An advertising insert is secured, page-like, within a magazine and comprises a folded-over rectangular jacket sheet having adhesively intersecured edge portions positioned opposite its fold line and adhesively secured to an edge flap of an anchor sheet bound into the magazine. The top sheet portion of the folded jacket has formed therein a perforation line positioned closely adjacent and extending parallel to the two intersecured jacket edges which, in turn, extend parallel to the central magazine fold axis. An advertising booklet is removably secured and concealed within the folded jacket, and has a fold axis extending transversely to the magazine fold axis. The concealed advertising booklet may be exposed for removal by tearing the jacket along its perforation line and outwardly folding its top sheet portion. Because the booklet-enclosing folded jacket is open along two of its four side edges it is not classified, under U.S. postal regulations, as an "envelope" or a "pocket". Accordingly, the advertising insert of the present invention is not classified as a "supplement" requiring the addition of a third class "upcharge" to the mailing cost of the magazine. Instead, despite the presence of the enclosing jacket, it is more advantageously classified as a "novelty page" which, like the magazine itself, is entitled to be mailed at the second class postage rate.
Abstract:
A combined lithographic/flexographic printing process having a plurality of successive printing stations for printing color images on a substrate in a continuous in-line process. One of the stations prints a first color image using the flexographic process and at least one of the successive printing stations prints a second color image over the first color image using an offset lithographic process in the continuous in-line process.
Abstract:
A combined lithographic/flexographic printing process having a plurality of successive printing stations for printing color images on a substrate in a continuous in-line process. One of the stations prints a first color image using the flexographic process and at least one of the successive printing stations prints a second color image over the first color image using an offset lithographic process in the continuous in-line process.
Abstract:
A method of reproducing on a substrate an image incorporating metallic inks involves scanning (18) the image to be reproduced and creating (20) four color separations of the scanned image. Metallic gold and/or metallic silver color separations (22, 24) are created by electronically selecting any color area where the effect is desired. Next, the color separations are edited by creating (26) an electronic yellow mask of the image and adjusting (28) the desired tonal range of the metallic areas. The mask edges of each color separation can also be softened (34). The scanner then outputs (36, 38) the separations to film. The image is then reproduced by printing each of the process color separation films (44, 48) and the metallic separation films (42, 46) onto a substrate.