Privacy-preserving behavior targeting for digital coupons
    1.
    发明授权
    Privacy-preserving behavior targeting for digital coupons 有权
    针对数位优惠券的隐私保护行为

    公开(公告)号:US08874485B2

    公开(公告)日:2014-10-28

    申请号:US13329020

    申请日:2011-12-16

    IPC分类号: G06F21/00 G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0207

    摘要: A smart coupon-delivery system provides targeted coupons to a user using a criteria-encoded message received from a coupon server. The criteria-encoded message is generated by the coupon server from a behavior-criteria vector that indicates criteria for selecting a recipient of a digital coupon. The system then generates a user-behavior vector to indicate one or more behavior patterns of an end-user, and encodes the user-behavior vector to produce a behavior-encoded message. The system then determines whether the end-user is eligible to receive the digital coupon based on the criteria-encoded message and the behavior-encoded message. If the system determines that the end-user is eligible, the system presents the digital coupon to the end-user.

    摘要翻译: 智能优惠券递送系统使用从优惠券服务器接收的标准编码消息向用户提供目标优惠券。 标准编码消息由优惠券服务器根据指示用于选择数字优惠券接收者的标准的行为标准向量生成。 系统然后生成用户行为向量以指示最终用户的一个或多个行为模式,并对用户行为向量进行编码以产生行为编码消息。 系统然后基于标准编码消息和行为编码消息来确定最终用户是否有资格接收数字优惠券。 如果系统确定最终用户符合资格,系统会向终端用户显示数字优惠券。

    PRIVACY-PRESERVING BEHAVIOR TARGETING FOR DIGITAL COUPONS
    3.
    发明申请
    PRIVACY-PRESERVING BEHAVIOR TARGETING FOR DIGITAL COUPONS 有权
    隐私保护行为准则

    公开(公告)号:US20130159192A1

    公开(公告)日:2013-06-20

    申请号:US13329020

    申请日:2011-12-16

    IPC分类号: G06Q30/02 H04L9/28

    CPC分类号: G06Q30/02 G06Q30/0207

    摘要: A smart coupon-delivery system provides targeted coupons to a user using a criteria-encoded message received from a coupon server. The criteria-encoded message is generated by the coupon server from a behavior-criteria vector that indicates criteria for selecting a recipient of a digital coupon. The system then generates a user-behavior vector to indicate one or more behavior patterns of an end-user, and encodes the user-behavior vector to produce a behavior-encoded message. The system then determines whether the end-user is eligible to receive the digital coupon based on the criteria-encoded message and the behavior-encoded message. If the system determines that the end-user is eligible, the system presents the digital coupon to the end-user.

    摘要翻译: 智能优惠券递送系统使用从优惠券服务器接收的标准编码消息向用户提供目标优惠券。 标准编码消息由优惠券服务器根据指示用于选择数字优惠券接收者的标准的行为标准向量生成。 系统然后生成用户行为向量以指示最终用户的一个或多个行为模式,并对用户行为向量进行编码以产生行为编码消息。 系统然后基于标准编码消息和行为编码消息来确定最终用户是否有资格接收数字优惠券。 如果系统确定最终用户符合资格,系统会向终端用户显示数字优惠券。