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    METHOD, COMPUTER PROGRAM PRODUCT, AND APPARATUS FOR DELIVERING INFORMATION AND COMMANDS REGARDING A MEDIA PROGRAM
    1.
    发明申请
    METHOD, COMPUTER PROGRAM PRODUCT, AND APPARATUS FOR DELIVERING INFORMATION AND COMMANDS REGARDING A MEDIA PROGRAM 有权
    方法，计算机程序产品和用于传递媒体程序的信息和命令的装置

    公开(公告)号：US20090119701A1

    公开(公告)日：2009-05-07

    申请号：US11935145

    申请日：2007-11-05

    申请人： Raul Aldrey ,  Harpal Bassali ,  Marcelo Lechner

    发明人： Raul Aldrey ,  Harpal Bassali ,  Marcelo Lechner

    IPC分类号： H04N9/79 ,  H04N7/10 ,  H04N7/173

    CPC分类号： H04N5/76 ,  H04N5/765 ,  H04N7/17318 ,  H04N9/8205 ,  H04N21/235 ,  H04N21/25875 ,  H04N21/4334 ,  H04N21/435 ,  H04N21/4583 ,  H04N21/4622 ,  H04N21/47202 ,  H04N21/47214 ,  H04N21/4722 ,  H04N21/4725 ,  H04N21/4728 ,  H04N21/812

    摘要： A method, a computer program product, and apparatus are provided for delivering information and commands regarding a media program. An advertisement is provided that allows a user to request more information about the media program by clicking on or otherwise selecting the advertisement. The information may be based on the identity of the user. The information may include programming guide information regarding the media program that is available to an associated set top box of the user. The user may also be able to send commands, such as record the media program or set up a reminder about the media program, through a DVR scheduling facility to the set top box. The set top box may be able to send an acceptance of the command or a notice of conflict to the user through the DVR scheduling facility.

    摘要翻译： 提供了一种用于传送关于媒体节目的信息和命令的方法，计算机程序产品和装置。 提供允许用户通过点击或以其他方式选择广告来请求关于媒体节目的更多信息的广告。 信息可以基于用户的身份。 信息可以包括关于可用于用户的相关机顶盒的媒体节目的节目指南信息。 用户还可以通过DVR调度设备向机顶盒发送诸如记录媒体节目或者关于媒体节目的提醒的命令。 机顶盒可能能够通过DVR调度设备向用户发送对命令的接受或冲突通知。

    ADVERTISEMENTS WITHIN TELEVISION ADVERTISEMENTS
    3.
    发明申请
    ADVERTISEMENTS WITHIN TELEVISION ADVERTISEMENTS 审中-公开
    电视广告中的广告

    公开(公告)号：US20110078023A1

    公开(公告)日：2011-03-31

    申请号：US12570246

    申请日：2009-09-30

    申请人： Raul ALDREY ,  Yuriy Bolyukh ,  Armando P. Stettner ,  Marcelo Lechner

    发明人： Raul ALDREY ,  Yuriy Bolyukh ,  Armando P. Stettner ,  Marcelo Lechner

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0257

    摘要： One or more devices send, over a network, an advertisement for presentation by a video client, where the advertisement includes a trigger for secondary advertising content that is presented, within a hotspot designated in the primary advertisement, as part of the primary advertisement. The one or more devices receive, via the network, a notification from the video client that a user has selected the trigger and determine, based on the notification, particular secondary advertising content to be presented to the user. The one or more devices send, over the network, instructions to the video client to retrieve the particular secondary advertising content for presentation to the user.

    摘要翻译： 一个或多个设备通过网络发送用于由视频客户端呈现的广告，其中广告包括在主广告中指定的热点内呈现的辅助广告内容的触发，作为主广告的一部分。 一个或多个设备经由网络接收来自视频客户端的用户已经选择了触发的通知，并且基于该通知确定要呈现给用户的特定辅助广告内容。 一个或多个设备通过网络将指令发送到视频客户端以检索特定的辅助广告内容以呈现给用户。

    Advertisements within television advertisements
    4.
    发明授权
    Advertisements within television advertisements 有权

    公开(公告)号：US10402834B2

    公开(公告)日：2019-09-03

    申请号：US12570246

    申请日：2009-09-30

    申请人： Raul Aldrey ,  Yuriy Bolyukh ,  Armando P. Stettner ,  Marcelo Lechner

    发明人： Raul Aldrey ,  Yuriy Bolyukh ,  Armando P. Stettner ,  Marcelo Lechner

    IPC分类号： G06Q30/02

    摘要： One or more devices send, over a network, an advertisement for presentation by a video client, where the advertisement includes a trigger for secondary advertising content that is presented, within a hotspot designated in the primary advertisement, as part of the primary advertisement. The one or more devices receive, via the network, a notification from the video client that a user has selected the trigger and determine, based on the notification, particular secondary advertising content to be presented to the user. The one or more devices send, over the network, instructions to the video client to retrieve the particular secondary advertising content for presentation to the user.