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公开(公告)号：US20160191967A1
公开(公告)日：2016-06-30
申请号：US14586015
申请日：2014-12-30
申请人： Videology, Inc.
发明人： Sreenivas Buddha , Matthew Grierson
IPC分类号： H04N21/2547 , H04N21/442 , H04N21/81 , H04N21/24
CPC分类号： H04N21/2407 , H04N21/23418 , H04N21/2547 , H04N21/44209 , H04N21/4425 , H04N21/64738 , H04N21/812
摘要： Method, system, and programs for assessing viewing quality of media objects (e.g., advertisements) are provided. In one example, information regarding one or more delivery conditions of an advertisement that is served at a user device is received. Viewing quality of the advertisement is estimated based on the one or more delivery conditions. Information regarding one or more advertising pricing parameters related to the advertisement is received. The viewing quality of the advertisement and the one or more advertising pricing parameters are provided.
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2.发明申请METHOD AND SYSTEM FOR TARGETED ADVERTISING BASED ON ASSOCIATED ONLINE AND OFFLINE USER BEHAVIORS 审中-公开基于在线和离线用户行为的针对性广告的方法和系统公开(公告)号：US20150348119A1
公开(公告)日：2015-12-03
申请号：US14289550
申请日：2014-05-28
申请人： Videology Inc.
CPC分类号： G06Q30/0269 , G06Q30/0246 , H04L67/22
摘要： Methods, systems, and programming for targeted advertising and conversion measurement. In one example, first information related to an online activity of a user is received. The online activity is associated with a first attribute to be used to identify the user. Second information related to an offline activity of the user is received. The offline activity is associated with a second attribute to be used to identify the user. A connection between the online activity and the offline activity of the user is then identified by matching the first attribute with the second attribute. A profile of the user is obtained based, at least in part, on the identified connection. A request of serving an advertisement is received. The user is selected from a plurality of users based on the profile of the user and information related to the request. The advertisement is provided to the user.
摘要翻译： 用于有针对性的广告和转换测量的方法，系统和编程。 在一个示例中，接收与用户的在线活动相关的第一信息。 在线活动与用于识别用户的第一个属性相关联。 接收与用户的离线活动相关的第二信息。 脱机活动与用于标识用户的第二个属性相关联。 然后通过将第一属性与第二属性相匹配来识别用户的在线活动和离线活动之间的连接。 至少部分地基于所识别的连接来获得用户的简档。 收到广告的服务请求。 基于用户的简档和与该请求相关的信息从多个用户中选择用户。 广告被提供给用户。
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公开(公告)号：US20180225709A1
公开(公告)日：2018-08-09
申请号：US15889739
申请日：2018-02-06
申请人： VIDEOLOGY, INC.
CPC分类号： G06Q30/0204 , G06F16/2379 , G06F16/24578 , G06F16/285 , G06F16/337 , G06F16/9535 , G06N5/02 , G06Q30/0201 , G06Q30/0202 , G06Q30/0205 , G06Q30/0242 , G06Q30/0246 , G06Q30/0251 , G06Q30/0272
摘要： The present teaching relates to method, system, and medium for determining audience clusters to be assigned to an advertisement exposure opportunity. A plurality of advertisement exposure opportunities are obtained, wherein each of the plurality of advertisement exposure opportunities is to be used for placing an advertisement. For each of the plurality of advertisement exposure opportunities, a plurality of audience clusters are generated based on at least one criterion associated with the advertisement exposure opportunity. The plurality of audience clusters are ranked based on at least one ranking criterion, and ordered audience clusters are generated based on the ranking. The ordered audience clusters associated with the plurality of advertisement exposure opportunities in response to an event are updated, wherein the ordered audience clusters for each of the plurality of advertisement exposure opportunities are generated prior to receiving a request for placing the advertisement.
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公开(公告)号：US09819980B2
公开(公告)日：2017-11-14
申请号：US15062869
申请日：2016-03-07
申请人： Videology, Inc.
发明人： Sreenivas Buddha , Matthew Grierson
IPC分类号： H04N21/24 , H04N21/2547 , H04N21/81 , H04N21/647 , H04N21/234 , H04N21/442 , H04N21/4425
CPC分类号： H04N21/2407 , H04N21/23418 , H04N21/2547 , H04N21/44209 , H04N21/4425 , H04N21/64738 , H04N21/812
摘要： Method, system, and programs for assessing viewing quality of media objects (e.g., advertisements) are provided. In one example, information regarding one or more delivery conditions of an advertisement that is served at a user device is received. Viewing quality of the advertisement is estimated based on the one or more delivery conditions. Information regarding one or more advertising pricing parameters related to the advertisement is received. The viewing quality of the advertisement and the one or more advertising pricing parameters are provided.
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公开(公告)号：US20160191962A1
公开(公告)日：2016-06-30
申请号：US15062462
申请日：2016-03-07
申请人： Videology, Inc.
发明人： Sreenivas Buddha , Matthew Grierson
IPC分类号： H04N21/24 , H04N21/442 , H04N21/81 , H04N21/2547
CPC分类号： H04N21/2407 , H04N21/23418 , H04N21/2547 , H04N21/44209 , H04N21/4425 , H04N21/64738 , H04N21/812
摘要： Method, system, and programs for assessing viewing quality of media objects (e.g., advertisements) are provided. In one example, information regarding one or more delivery conditions of an advertisement that is served at a user device is received. Viewing quality of the advertisement is estimated based on the one or more delivery conditions. Information regarding one or more advertising pricing parameters related to the advertisement is received. The viewing quality of the advertisement and the one or more advertising pricing parameters are provided.
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公开(公告)号：US20180225686A1
公开(公告)日：2018-08-09
申请号：US15889808
申请日：2018-02-06
申请人： VIDEOLOGY, INC.
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0204 , G06F16/2379 , G06F16/24578 , G06F16/285 , G06F16/337 , G06F16/9535 , G06N5/02 , G06Q30/0201 , G06Q30/0202 , G06Q30/0205 , G06Q30/0242 , G06Q30/0246 , G06Q30/0251 , G06Q30/0272
摘要： The present teaching relates to method, system, and medium for profiling accounts. A plurality of identifiers are obtained, wherein each of the plurality of identifiers is associated with one of a device operated by a user and a platform on which the user consumes content in one or more media types. An account corresponding to the user is created, wherein the account represents the user across devices, platforms, and/or media types. A persistent identifier is generated for the account, wherein the persistent identifier links the plurality of identifiers. Consumption data related to the account with the persistent identifier is obtained. The consumption data is gathered from sources associated with the plurality of identifiers across different devices, platforms, or media types, and the account is profiled based on the obtained consumption data.
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公开(公告)号：US09628835B2
公开(公告)日：2017-04-18
申请号：US15062535
申请日：2016-03-07
申请人： Videology, Inc.
发明人： Sreenivas Buddha , Matthew Grierson
IPC分类号： H04N21/24 , H04N21/2547 , H04N21/81 , H04N21/647 , H04N21/234 , H04N21/442 , H04N21/4425
CPC分类号： H04N21/2407 , H04N21/23418 , H04N21/2547 , H04N21/44209 , H04N21/4425 , H04N21/64738 , H04N21/812
摘要： Method, system, and programs for assessing viewing quality of media objects (e.g., advertisements) are provided. In one example, information regarding one or more delivery conditions of an advertisement that is served at a user device is received. Viewing quality of the advertisement is estimated based on the one or more delivery conditions. Information regarding one or more advertising pricing parameters related to the advertisement is received. The viewing quality of the advertisement and the one or more advertising pricing parameters are provided.
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8.发明申请METHOD AND SYSTEM FOR ONLINE ADVERTISING BASED ON DYNAMIC ADVERTISEMENT PLACEMENT 审中-公开基于动态广告放映的在线广告方法与系统公开(公告)号：US20160180409A1
公开(公告)日：2016-06-23
申请号：US14576287
申请日：2014-12-19
申请人： Videology Inc.
发明人： Akshay H. Shah
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277 , G06Q30/0269
摘要： The present teaching relates to online advertising based on dynamic advertisement placement. In one example, a request for providing an advertisement to a user is received. A request for an advertisement to be presented to a user is received. The request is received with information associated with a plurality of advertisement placements. Information related to the user is obtained. From the plurality of advertisement placements, at least one advertisement placement is selected based, at least in part, on the information related to the user. Each of one or more parties is requested to provide a response with respect to the selected at least one advertisement placement. At least one response is associated with an advertisement to be presented to the user. Information associated with the advertisement is transmitted in response to the request.
摘要翻译： 本教学涉及基于动态广告刊登的在线广告。 在一个示例中，接收到向用户提供广告的请求。 接收到向用户呈现广告的请求。 接收到与多个广告位置相关联的信息的请求。 获得与用户相关的信息。 从多个广告布置中，至少部分地基于与用户相关的信息选择至少一个广告布局。 请求一方或多方中的每一方针对所选择的至少一个广告位置提供响应。 至少一个响应与要呈现给用户的广告相关联。 响应于该请求发送与广告相关联的信息。
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公开(公告)号：US20180225708A1
公开(公告)日：2018-08-09
申请号：US15889785
申请日：2018-02-06
申请人： VIDEOLOGY, INC.
CPC分类号： G06Q30/0204 , G06F16/2379 , G06F16/24578 , G06F16/285 , G06F16/337 , G06F16/9535 , G06N5/02 , G06Q30/0201 , G06Q30/0202 , G06Q30/0205 , G06Q30/0242 , G06Q30/0246 , G06Q30/0251 , G06Q30/0272
摘要： The present teaching relates to method, system, and medium for predicting performance of an audience cluster. First information related to a plurality of users in the audience cluster is received. A plurality of advertisements are received that are previously placed at an advertisement exposure opportunity and presented to the plurality of users, wherein each of the plurality of advertisements placed at the advertisement exposure opportunity is associated with first criteria. Second information related to events involving the plurality of users with respect to the plurality of advertisements is obtained and performance of the audience cluster associated with the advertisement exposure opportunity is predicted based on the obtained first information and second information in accordance with at least one prediction model and with respect to the first criteria. The predicted performance of the audience cluster is used for ordering a plurality of audience clusters associated with the advertisement exposure opportunity.
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公开(公告)号：US20180225705A1
公开(公告)日：2018-08-09
申请号：US15889614
申请日：2018-02-06
申请人： VIDEOLOGY, INC.
CPC分类号： G06Q30/0204 , G06F16/2379 , G06F16/24578 , G06F16/285 , G06F16/337 , G06F16/9535 , G06N5/02 , G06Q30/0201 , G06Q30/0202 , G06Q30/0205 , G06Q30/0242 , G06Q30/0246 , G06Q30/0251 , G06Q30/0272
摘要： The present teaching relates to method, system, and medium for allocating advertisements. An advertisement associated with first criteria is received. A plurality of advertisement exposure opportunities are obtained, wherein each of the plurality of advertisement exposure opportunities is associated with second criteria and ordered audience clusters that are previously generated for the advertisement exposure opportunity. A predicted performance of each of the ordered audience clusters associated with each of the plurality of advertisement exposure opportunities is obtained, wherein the predicted performance is estimated with respect to the first criteria. At least one audience cluster is identified that is associated with one or more advertisement exposure opportunities based on the first and second criteria as well as the predicted performance associated with the ordered audience clusters of the plurality of advertisement exposure opportunities. The advertisement is allocated to the at least one audience cluster.
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