GENERATING ANALYTICS TOOLS USING A PERSONALIZED MARKET SHARE

    公开(公告)号:US20210192549A1

    公开(公告)日:2021-06-24

    申请号:US16722626

    申请日:2019-12-20

    Applicant: Adobe Inc.

    Abstract: Systems, methods, and non-transitory computer-readable media are disclosed for easily, accurately, and efficiently determining a personalized market share of a user with a company versus that of its competitors using only focal company's own clickstream data. For instance, the disclosed systems can infer a mapping of purchases to product categories from clickstream data of a company and use the mappings to generate a dataset of observable conversions (with interconversion times) for one or more product categories. Then, the disclosed systems can utilize models for a category level interconversion time and for transition probabilities of a user to determine a personalized market share and an interconversion time for an individual user (between the company and competitors of the company). In addition, the disclosed systems can generate graphical user interfaces that efficiently provide personalized customer statistics based at least on the determined personalized market share and interconversion times for the individual user.

    Artificial intelligence tool to predict user behavior in an interactive environment

    公开(公告)号:US11682031B2

    公开(公告)日:2023-06-20

    申请号:US17376405

    申请日:2021-07-15

    Applicant: ADOBE INC.

    CPC classification number: G06Q30/0202 G06F18/2415 G06Q30/0201 G06Q30/0226

    Abstract: A method for predicting user purchase by a user of a first site includes: selecting a distribution representing a probability distribution (PD) of inter-purchase-times (IPTs) across the first site and a second other site for each user, assigning each purchase of each user to one of the first site and the second site according to a Stochastic model, combining the selected PD with the Stochastic model to generate a PD of IPTs for only the first online site, estimating parameters of the probability distribution of IPTs for the first site by applying a Statistical modeling approach to features of each user, applying a sequence of observed IPTs of a given user for the first site and the parameters of the given user to the selected distribution to generate a probability, and determining whether the next purchase occurs on the second site based on the probability.

    ARTIFICIAL INTELLIGENCE TOOL TO PREDICT USER BEHAVIOR IN AN INTERACTIVE ENVIRONMENT

    公开(公告)号:US20230015978A1

    公开(公告)日:2023-01-19

    申请号:US17376405

    申请日:2021-07-15

    Applicant: ADOBE INC.

    Abstract: A method for predicting user purchase by a user of a first site includes: selecting a distribution representing a probability distribution (PD) of inter-purchase-times (IPTs) across the first site and a second other site for each user, assigning each purchase of each user to one of the first site and the second site according to a Stochastic model, combining the selected PD with the Stochastic model to generate a PD of IPTs for only the first online site, estimating parameters of the probability distribution of IPTs for the first site by applying a Statistical modeling approach to features of each user, applying a sequence of observed IPTs of a given user for the first site and the parameters of the given user to the selected distribution to generate a probability, and determining whether the next purchase occurs on the second site based on the probability.

    Semantics-aware hybrid encoder for improved related conversations

    公开(公告)号:US12223002B2

    公开(公告)日:2025-02-11

    申请号:US17454445

    申请日:2021-11-10

    Applicant: ADOBE INC.

    Abstract: A method of finding online relevant conversing posts, comprises receiving, by a web server serving an online forum, a query post from an inquirer using the online forum, computing a contextual similarity score between each conversing post of a set of conversing posts with a query post, wherein the contextual similarity score is computed between the body of each of conversing posts and of the query post, wherein N1 conversing posts with a highest contextual similarity score are selected; computing a fine grained similarity score between the subject of the query post and of each of the N1 conversing posts, wherein N2 conversing posts with a highest fine grained similarity score are selected; and boosting the fine grained similarity score of the N2 conversing posts based on relevance metrics, wherein N3 highest ranked conversing posts are selected as a list of conversing posts most relevant to the query post.

    HIERARCHICAL TOPIC MODEL WITH AN INTERPRETABLE TOPIC HIERARCHY

    公开(公告)号:US20240004912A1

    公开(公告)日:2024-01-04

    申请号:US17853141

    申请日:2022-06-29

    Applicant: Adobe Inc.

    Abstract: Some techniques described herein relate to generating a hierarchical topic model (HTM), which can be used to generate custom content. In one example, a method includes determining first-level topics in a topic hierarchy related to a corpus of documents. A first-level topic of the first-level topics includes multiple words. The multiple words are grouped into clusters based on word embeddings of the multiple words. The multiple words are then subdivided into second-level topics as subtopics of the first-level topic, such that the number of second-level topics equals the number of clusters. A document of the corpus of documents is assigned to the first-level topic and to a second-level topic of the second-level topics, and an indication is received of access by a user to the document. Custom content is generated for the user based on one or more other documents assigned to the first-level topic and the second-level topic.

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