公开(公告)号：US20170099514A1

公开(公告)日：2017-04-06

申请号：US14876419

申请日：2015-10-06

申请人： ARRIS Enterprises, Inc.

发明人： Joseph F. Wodka ,  Jehan Wickramasuriya ,  Venugopal Vasudevan

IPC分类号： H04N21/41 ,  H04N21/434 ,  H04N21/4402 ,  H04N19/597 ,  H04N21/45

CPC分类号： H04N21/4122 ,  H04N19/597 ,  H04N21/234327 ,  H04N21/235 ,  H04N21/23614 ,  H04N21/2365 ,  H04N21/4307 ,  H04N21/4347 ,  H04N21/4348 ,  H04N21/435 ,  H04N21/440227 ,  H04N21/440236 ,  H04N21/44218 ,  H04N21/4532 ,  H04N21/8126 ,  H04N21/8133 ,  H04N21/8451

摘要： Particular embodiments use a multi-view coding (MVC) extension to provide second-screen content along with the first-screen content. In one embodiment, a head-end multiplexes the first-screen content with the second-screen content into a single content stream. The second-screen content is added to the video stream according to the MVC extension requirements. At the user end, such as at a gateway, instead of sending the first-screen content and second-screen content to the first-screen device, the gateway de-multiplexes the first-screen content and the second-screen content. The gateway can then send the first-screen content to the first-screen device while caching the second-screen content. When the gateway determines that the second-screen content should be displayed on the second-screen device, the gateway can send the second-screen content to the second-screen device for display on the second-screen of the second-screen device.

公开(公告)号：US20170098254A1

公开(公告)日：2017-04-06

申请号：US14876755

申请日：2015-10-06

申请人： ARRIS Enterprises, Inc.

发明人： Jehan Wickramasuriya ,  Venugopal Vasudevan

IPC分类号： G06Q30/02

摘要： Particular embodiments take first screen media assets and can derive second screen appropriate media assets. Then, particular embodiments may determine a target application for the second screen media assets. Layout characteristics for the target application is determined. Particular embodiments correlate the layout characteristics and the second screen media assets to select a second screen media asset for the target application. The correlation may generate scores based on the second screen media assets and the layout characteristics to determine a best fit of a second screen media asset for the target application. Then, the second screen media asset may be transcoded based on the characteristics of the target application or target device. After transcoding, particular embodiments may create a view of the second screen media asset in the target application, such as an overlay of the second screen media asset over a screen capture of the target application.

公开(公告)号：US11093978B2

公开(公告)日：2021-08-17

申请号：US14482368

申请日：2014-09-10

申请人： ARRIS Enterprises, Inc.

发明人： Venugopal Vasudevan ,  Anthony J. Braskich ,  Renxiang Li ,  Jehan Wickramasuriya ,  Faisal Ishtiaq ,  Stephen P. Emeott ,  Benedito J. Fonseca, Jr. ,  Alfonso Martinez Smith

IPC分类号： G06Q30/02 ,  H04N21/854 ,  H04N21/81 ,  H04N21/24 ,  H04H60/73 ,  H04H60/80 ,  H04H60/56 ,  H04H60/07 ,  H04H60/63 ,  H04H60/37

摘要： A method for creating derivative advertisements is provided. The method includes identifying a visual element based on an analysis of a primary advertisement asset such that the visual element is representative of a branding message provided within the primary advertisement. The method also includes identifying a call-to-action (CTA) data element based on the analysis and creating a derivative advertisement asset having the visual element and CTA data element. A system and a non-transitory computer-readable storage medium containing software for executing the method are also provided.

公开(公告)号：US10796344B2

公开(公告)日：2020-10-06

申请号：US14482338

申请日：2014-09-10

申请人： ARRIS Enterprises, Inc.

发明人： Jehan Wickramasuriya ,  Venugopal Vasudevan ,  Faisal Ishtiaq

IPC分类号： G06Q30/02

摘要： A first screen schedule for the linear delivery of video content is received and analyzed. The first screen schedule may include slots in which first screen advertisements could be displayed. Particular embodiments can then determine the feasibility of providing second screen advertisements based on the first screen schedule. Then, second screen advertisements that advertisers wish to display in conjunction with first screen advertisements are determined. When the linear delivery of the video content commences, particular embodiments monitor a messaging stream associated with the delivery of the video content. When an ad placement marker is encountered, an ad server may select a first screen advertisement. When the first screen advertisement is placed, the messaging stream identifies a first screen advertisement that is delivered. If the first screen advertisement has a corresponding second screen advertisement, particular embodiments output the second screen advertisement on a second screen environment.

公开(公告)号：US10423987B2

公开(公告)日：2019-09-24

申请号：US14876755

申请日：2015-10-06

申请人： ARRIS Enterprises, Inc.

发明人： Jehan Wickramasuriya ,  Venugopal Vasudevan

IPC分类号： G06Q30/02

摘要： Particular embodiments take first screen media assets and can derive second screen appropriate media assets. Then, particular embodiments may determine a target application for the second screen media assets. Layout characteristics for the target application is determined. Particular embodiments correlate the layout characteristics and the second screen media assets to select a second screen media asset for the target application. The correlation may generate scores based on the second screen media assets and the layout characteristics to determine a best fit of a second screen media asset for the target application. Then, the second screen media asset may be transcoded based on the characteristics of the target application or target device. After transcoding, particular embodiments may create a view of the second screen media asset in the target application, such as an overlay of the second screen media asset over a screen capture of the target application.

公开(公告)号：US20170048580A1

公开(公告)日：2017-02-16

申请号：US14824065

申请日：2015-08-11

申请人： ARRIS Enterprises, Inc.

发明人： Jehan Wickramasuriya ,  Venugopal Vasudevan

IPC分类号： H04N21/4367 ,  H04N21/81 ,  H04N21/44 ,  H04N21/422 ,  H04N21/426

CPC分类号： H04N21/4367 ,  H04N21/4122 ,  H04N21/42203 ,  H04N21/4307 ,  H04N21/44008 ,  H04N21/812 ,  H04N21/8358

摘要： Particular embodiments provide a hybrid approach to confirming a presence of the second-screen device in a same location as a first-screen device. In one embodiment, a trigger phase and a confirmation phase are used to confirm the presence of the second-screen device in a physical proximity to the first-screen device. The trigger phase may be performed at a back-end system. The back-end system may detect events for the content being delivered to the first-screen device using content detection techniques. The back-end system may generate a trigger event when certain conditions are met based on the detection. Once the trigger event is detected, the back-end system may confirm that the second-screen device is physically present in a same location with the first-screen device. For example, the back-end system may communicate with the second-screen device to initiate a content detection analysis on the second-screen device.

摘要翻译： 具体实施例提供了一种用于确认第二屏幕设备在与第一屏幕设备相同位置的存在的混合方法。 在一个实施例中，使用触发相位和确认阶段来确认第二屏幕设备在物理上接近第一屏幕设备的存在。 触发相位可以在后端系统中执行。 后端系统可以使用内容检测技术检测正在传送到第一屏幕设备的内容的事件。 当基于检测满足某些条件时，后端系统可能会产生触发事件。 一旦检测到触发事件，后端系统可以确认第二屏幕设备物理地存在于与第一屏幕设备相同的位置。 例如，后端系统可以与第二屏幕设备通信，以在第二屏幕设备上发起内容检测分析。

公开(公告)号：US10565624B2

公开(公告)日：2020-02-18

申请号：US14876373

申请日：2015-10-06

申请人： ARRIS Enterprises, Inc.

发明人： Venugopal Vasudevan ,  Jehan Wickramasuriya ,  Myungcheol Doo

IPC分类号： G06Q30/02

摘要： Particular embodiments provide a system to support orchestration of media assets that are delivered across multiple media spaces, time, and multiple device types in a coordinated manner. The system exposes a sequence of media assets to a user under media space, time, and device constraints. A campaign may be broken up into multiple media assets (e.g., different creatives, such as advertisement creatives). To target a user across different media spaces, the system may generate spanning rules based on metadata concerning multiple media spaces, time, and multiple device types for the campaign. An analytics service may provide analytics information for the delivered media assets to allow the coordination to continue in the sequence. Also, the analytics information may be used to change the spanning rules for future delivery of media assets.

公开(公告)号：US09628839B1

公开(公告)日：2017-04-18

申请号：US14876419

申请日：2015-10-06

申请人： ARRIS Enterprises, Inc.

发明人： Joseph F. Wodka ,  Jehan Wickramasuriya ,  Venugopal Vasudevan

IPC分类号： H04N7/173 ,  H04N21/41 ,  H04N19/597 ,  H04N21/45 ,  H04N21/4402 ,  H04N21/434

CPC分类号： H04N21/4122 ,  H04N19/597 ,  H04N21/234327 ,  H04N21/235 ,  H04N21/23614 ,  H04N21/2365 ,  H04N21/4307 ,  H04N21/4347 ,  H04N21/4348 ,  H04N21/435 ,  H04N21/440227 ,  H04N21/440236 ,  H04N21/44218 ,  H04N21/4532 ,  H04N21/8126 ,  H04N21/8133 ,  H04N21/8451

摘要： Particular embodiments use a multi-view coding (MVC) extension to provide second-screen content along with the first-screen content. In one embodiment, a head-end multiplexes the first-screen content with the second-screen content into a single content stream. The second-screen content is added to the video stream according to the MVC extension requirements. At the user end, such as at a gateway, instead of sending the first-screen content and second-screen content to the first-screen device, the gateway de-multiplexes the first-screen content and the second-screen content. The gateway can then send the first-screen content to the first-screen device while caching the second-screen content. When the gateway determines that the second-screen content should be displayed on the second-screen device, the gateway can send the second-screen content to the second-screen device for display on the second-screen of the second-screen device.

公开(公告)号：US20170098246A1

公开(公告)日：2017-04-06

申请号：US14876373

申请日：2015-10-06

申请人： ARRIS Enterprises, Inc.

发明人： Venugopal Vasudevan ,  Jehan Wickramasuriya ,  Myungcheol Doo

IPC分类号： G06Q30/02

摘要： Particular embodiments provide a system to support orchestration of media assets that are delivered across multiple media spaces, time, and multiple device types in a coordinated manner. The system exposes a sequence of media assets to a user under media space, time, and device constraints. A campaign may be broken up into multiple media assets (e.g., different creatives, such as advertisement creatives). To target a user across different media spaces, the system may generate spanning rules based on metadata concerning multiple media spaces, time, and multiple device types for the campaign. An analytics service may provide analytics information for the delivered media assets to allow the coordination to continue in the sequence. Also, the analytics information may be used to change the spanning rules for future delivery of media assets.

公开(公告)号：US20150073924A1

公开(公告)日：2015-03-12

申请号：US14482338

申请日：2014-09-10

申请人： ARRIS Enterprises, Inc.

发明人： Jehan Wickramasuriya ,  Venugopal Vasudevan ,  Faisal Ishtiaq

IPC分类号： G06Q30/02

摘要： A first screen schedule for the linear delivery of video content is received and analyzed. The first screen schedule may include slots in which first screen advertisements could be displayed. Particular embodiments can then determine the feasibility of providing second screen advertisements based on the first screen schedule. Then, second screen advertisements that advertisers wish to display in conjunction with first screen advertisements are determined When the linear delivery of the video content commences, particular embodiments monitor a messaging stream associated with the delivery of the video content. When an ad placement marker is encountered, an ad server may select a first screen advertisement. When the first screen advertisement is placed, the messaging stream identifies a first screen advertisement that is delivered. If the first screen advertisement has a corresponding second screen advertisement, particular embodiments output the second screen advertisement on a second screen environment.

摘要翻译： 接收并分析用于视频内容的线性传送的第一屏幕时间表。 第一屏幕时间表可以包括其中可以显示第一屏幕广告的时隙。 然后，特定实施例可以基于第一屏幕调度来确定提供第二屏幕广告的可行性。 然后，确定广告商希望结合第一屏幕广告显示的第二屏幕广告当视频内容的线性传送开始时，特定实施例监视与视频内容的传送相关联的消息流。 当遇到广告展示位置标记时，广告服务器可以选择第一屏幕广告。 当放置第一屏幕广告时，消息流标识被传送的第一屏幕广告。 如果第一屏幕广告具有对应的第二屏幕广告，则特定实施例在第二屏幕环境中输出第二屏幕广告。