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Patent Agency Ranking
公开(公告)号：US10706441B2
公开(公告)日：2020-07-07
申请号：US15668770
申请日：2017-08-04
Applicant: AT&T Intellectual Property I, L.P.
Inventor： Craig M. Cavanaugh , John Ruckart
Abstract: Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code. The method additionally includes creating a transaction record, wherein the transaction record includes the advertising impression identity and an identity of the commodity, and storing the transaction record in a database.
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公开(公告)号：US10228261B2
公开(公告)日：2019-03-12
申请号：US14837404
申请日：2015-08-27
Applicant: AT&T INTELLECTUAL PROPERTY I, L.P.
Inventor： Craig M. Cavanaugh , John P. Ruckart
Abstract: Directions are provided over a network to a mobile terminal. Destination entries are stored in a memory. A server receives a voice-based request for directions to a target destination from the mobile terminal. A current location of the mobile terminal is determined. A processor compares the destination entries with the target destination to determine a matching entry. Directional instructions to the matching entry are obtained for the target destination based on the current location of the mobile terminal. The obtained directional instructions are transmitted to the mobile terminal for display on the mobile terminal.
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公开(公告)号：US20170330223A1
公开(公告)日：2017-11-16
申请号：US15668770
申请日：2017-08-04
Applicant: AT&T Intellectual Property I, L.P.
Inventor： Craig M. Cavanaugh , John Ruckart
CPC classification number: G06Q30/0246 , G06Q10/06 , G06Q20/322 , G06Q30/02 , G06Q30/0238 , G06Q30/0242 , G06Q30/0267 , G06Q30/0277 , H04L67/02 , H04W4/14 , H04W76/14
Abstract: Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code. The method additionally includes creating a transaction record, wherein transaction record includes the advertising impression identity and an identity of the commodity, and storing the transaction record in a database.
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公开(公告)号：US20160358204A1
公开(公告)日：2016-12-08
申请号：US15241248
申请日：2016-08-19
Applicant: AT&T Intellectual Property I, L.P.
Inventor： Craig M. Cavanaugh , John Ruckart
CPC classification number: G06Q30/0246 , G06Q10/06 , G06Q20/322 , G06Q30/02 , G06Q30/0238 , G06Q30/0242 , G06Q30/0267 , G06Q30/0277 , H04L67/02 , H04W4/14 , H04W76/14
Abstract: Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code. The method additionally includes creating a transaction record, wherein transaction record includes the advertising impression identity and an identity of the commodity, and storing the transaction record in a database.
Abstract translation: 这里描述了使用无线通信设备跟踪广告效果的系统和方法。 在一些实施例中，一种方法包括用印象代码表示广告印象的身份，即特定的广告。 根据示例性实施例，广告印象指向至少一种商品，例如一个或多个产品和服务。 该方法还可以进一步包括将印象接收到无线通信设备的计算机可读存储器中。 该方法还包括检测无线通信设备，然后在购买商品期间提供印象代码。 该方法继续从印象代码获得广告印象的身份。 该方法还包括创建交易记录，其中交易记录包括广告印象身份和商品的身份，以及将交易记录存储在数据库中。
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公开(公告)号：US09754281B2
公开(公告)日：2017-09-05
申请号：US15241248
申请日：2016-08-19
Applicant: AT&T Intellectual Property I, L.P.
Inventor： Craig M. Cavanaugh , John Ruckart
CPC classification number: G06Q30/0246 , G06Q10/06 , G06Q20/322 , G06Q30/02 , G06Q30/0238 , G06Q30/0242 , G06Q30/0267 , G06Q30/0277 , H04L67/02 , H04W4/14 , H04W76/14
Abstract: Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code. The method additionally includes creating a transaction record, wherein transaction record includes the advertising impression identity and an identity of the commodity, and storing the transaction record in a database.
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