Systems and methods for customer journey orchestration

    公开(公告)号:US11947446B2

    公开(公告)日:2024-04-02

    申请号:US17659198

    申请日:2022-04-14

    Applicant: ADOBE INC.

    CPC classification number: G06F11/366 G06F9/542 G06Q30/016

    Abstract: Systems and methods for customer journey orchestration are described. One or more aspects of the systems and methods include identifying, by a customer journey orchestration application, a customer journey having a previously unidentified fault; initiating, by a mode selection component, a debug mode of the customer journey orchestration application for the customer journey; receiving, by a graphical user interface of the customer journey orchestration application, a user input corresponding to an event of a plurality of events of the customer journey; simulating, by an event simulation component, the event based on the user input and the debug mode; determining, by a status component, a status of the event based on the simulation; and identifying, by a fault identification component, the previously unidentified fault based on the status of the event.

    DYNAMICALLY GENERATING AND UPDATING A JOURNEY TIMELINE

    公开(公告)号:US20220335448A1

    公开(公告)日:2022-10-20

    申请号:US17231876

    申请日:2021-04-15

    Applicant: Adobe Inc.

    Abstract: The present disclosure relates to systems, non-transitory computer-readable media, and methods for generating a dynamic journey graph representing various activities corresponding to a user-segment journey by displaying nodes with visual indicators that report portions of such users who experienced the various activities. In particular, in one or more embodiments, the disclosed systems receive datasets representing activities experienced by users from a user segment during a user-segment journey. The disclosed systems further determine different portions of users from the user segment that experienced particular activities, such as events or actions experienced by particular portions of the user segment. Based on determining different user portions that experienced different activities, the disclosed systems generate a journey graph including nodes with visual indicators reporting the different portions of users corresponding to particular activities.

    SYSTEMS AND METHODS FOR CUSTOMER JOURNEY ORCHESTRATION

    公开(公告)号:US20230333966A1

    公开(公告)日:2023-10-19

    申请号:US17659198

    申请日:2022-04-14

    Applicant: ADOBE INC.

    CPC classification number: G06F11/366 G06Q30/016 G06F9/542

    Abstract: Systems and methods for customer journey orchestration are described. One or more aspects of the systems and methods include identifying, by a customer journey orchestration application, a customer journey having a previously unidentified fault; initiating, by a mode selection component, a debug mode of the customer journey orchestration application for the customer journey; receiving, by a graphical user interface of the customer journey orchestration application, a user input corresponding to an event of a plurality of events of the customer journey; simulating, by an event simulation component, the event based on the user input and the debug mode; determining, by a status component, a status of the event based on the simulation; and identifying, by a fault identification component, the previously unidentified fault based on the status of the event.

    GENERATING CONSOLIDATED VISUAL REPRESENTATIONS FOR USER JOURNEYS VIA PROFILE TRACING

    公开(公告)号:US20240143597A1

    公开(公告)日:2024-05-02

    申请号:US18049883

    申请日:2022-10-26

    Applicant: Adobe Inc.

    CPC classification number: G06F16/2457 G06F16/2228 G06F16/23

    Abstract: The present disclosure relates to systems, methods, and non-transitory computer readable media that utilize a consolidated graphical user interface for visually presenting the state of a user profile with respect to a workflow journey. For instance, in one or more embodiments, the disclosed systems provide, for display within a graphical user interface of a client device, a visual representation of a workflow journey comprising a plurality of nodes and one or more edges connecting the plurality of nodes. Additionally, the disclosed systems receive, via the graphical user interface of the client device, an identifier associated with a user profile. The disclosed systems further modify, within the graphical user interface of the client device, the visual representation of the workflow journey to reflect a state of the user profile with respect to the workflow journey.

    Systems and methods for customer journey optimization

    公开(公告)号:US11972477B2

    公开(公告)日:2024-04-30

    申请号:US17659194

    申请日:2022-04-14

    Applicant: ADOBE INC.

    CPC classification number: G06Q30/0643 G06Q30/0623 G06Q30/0633

    Abstract: Systems and methods for customer journey optimization are described. One or more aspects of the systems and methods include displaying a workflow canvas including a representation of a customer journey corresponding to a digital content channel, wherein the customer journey comprises an ordered sequence of event definitions; displaying the digital content channel within the customer journey user interface; monitoring user interactions with digital content channel; receiving an event payload generated in response to a user interaction with the digital content channel based on the monitoring, wherein the event payload comprises event data describing the user interaction; generating an event definition based on the event data from the event payload, wherein the event definition defines a category of user interaction events on the digital content channel; adding the event definition to the customer journey; and displaying a representation of the customer journey including a visual representation of the added event definition.

    SYSTEMS AND METHODS FOR CUSTOMER JOURNEY OPTIMIZATION

    公开(公告)号:US20230334558A1

    公开(公告)日:2023-10-19

    申请号:US17659194

    申请日:2022-04-14

    Applicant: ADOBE INC.

    CPC classification number: G06Q30/0643 G06Q30/0633 G06Q30/0623

    Abstract: Systems and methods for customer journey optimization are described. One or more aspects of the systems and methods include displaying a workflow canvas including a representation of a customer journey corresponding to a digital content channel, wherein the customer journey comprises an ordered sequence of event definitions; displaying the digital content channel within the customer journey user interface; monitoring user interactions with digital content channel; receiving an event payload generated in response to a user interaction with the digital content channel based on the monitoring, wherein the event payload comprises event data describing the user interaction; generating an event definition based on the event data from the event payload, wherein the event definition defines a category of user interaction events on the digital content channel; adding the event definition to the customer journey; and displaying a representation of the customer journey including a visual representation of the added event definition.

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