公开(公告)号：US20170034547A1

公开(公告)日：2017-02-02

申请号：US14809589

申请日：2015-07-27

Applicant: Adobe Systems Incorporated

Inventor： Anuj Jain ,  Atul Kumar Shrivastava ,  Praveen Kumar Goyal ,  Ashish Duggal

IPC: H04N21/234 ,  H04N21/81 ,  H04N21/458 ,  H04N21/45 ,  H04N21/2668 ,  H04N21/258

CPC classification number: H04N21/23424 ,  H04N21/23418 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/812

Abstract: Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.

Abstract translation: 描述了为广告系列制作细分受众群。 在一个或多个实施例中，观众管理器被配置为通过在数据管理平台中存储观看视频的用户的用户标识符来为一个或多个视频创建与视频相关联的视频观众段。 每当客户端播放器播放视频时，可以从客户端播放器接收用户标识符。 观众管理器被进一步配置为从人口统计提供者接收的与视频相关联的人口统计报告中提取人口统计信息，并且将人口统计信息与视频观众段相关联。 受众管理器还被配置为通过合并和组合包括在两个或更多个视频观众段中的用户标识符来生成用于广告系列的目标受众群。

公开(公告)号：US20170244989A1

公开(公告)日：2017-08-24

申请号：US15592175

申请日：2017-05-10

Applicant: Adobe Systems Incorporated

Inventor： Anuj Jain ,  Atul Kumar Shrivastava ,  Praveen Kumar Goyal ,  Ashish Duggal

IPC: H04N21/234 ,  H04N21/258 ,  H04N21/45 ,  H04N21/81 ,  H04N21/2668

CPC classification number: H04N21/23424 ,  H04N21/23418 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/812

Abstract: Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.

公开(公告)号：US20170238067A1

公开(公告)日：2017-08-17

申请号：US15045878

申请日：2016-02-17

Applicant: Adobe Systems Incorporated

Inventor： Saurabh Sharma ,  Ishan Aggarwal ,  Ashish Duggal ,  Niraj Gupta ,  Jens M. Loeffler ,  Atul Kumar Shrivastava ,  Jonathan Tabak ,  Morgan Gurfinkel

IPC: H04N21/81 ,  H04N21/25 ,  H04N21/466 ,  H04N21/45 ,  H04N21/258

Abstract: Embodiments are disclosed that provide dynamic creative optimization for video advertisements. In certain embodiments, a content creation system receives a request for a video advertisement from a remote computing system. The request represents attributes of a specific recipient. To generate the video advertisement, the content creation system accesses a collection of assets, such as templates and video elements, from which video content can be generated. The content creation system selects a subset of assets from the collection and combines some or all of the selected subset of assets into a composite content file. The content creation system generates (or causes another system to generate) the requested electronic video advertisement or other video content from the composite content file. The content creation system provides the generated video advertisement or other video content in response to the request that was received from the remote computing system.

公开(公告)号：US09681159B2

公开(公告)日：2017-06-13

申请号：US14809589

申请日：2015-07-27

Applicant: Adobe Systems Incorporated

Inventor： Anuj Jain ,  Atul Kumar Shrivastava ,  Praveen Kumar Goyal ,  Ashish Duggal

IPC: H04N7/025 ,  H04N21/234 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/458 ,  H04N21/45 ,  H04N21/81

CPC classification number: H04N21/23424 ,  H04N21/23418 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/812

Abstract: Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.