公开(公告)号：US20160300265A1

公开(公告)日：2016-10-13

申请号：US14682816

申请日：2015-04-09

Applicant: Adobe Systems Incorporated

Inventor： Praveen Kumar Goyal ,  Ashish Duggal ,  Anuj Jain

IPC: G06Q30/02

CPC classification number: G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0273

Abstract: The present disclosure is directed toward systems and method for limiting frequency of marketing content provided to users. For example, systems and methods described herein involve tracking a total quantity of marketing content received by a particular user for a marketing campaign. In particular, the systems and method described herein involve tracking a total quantity of marketing content received by a user across multiple devices and/or from multiple publishers. The systems and methods further involve preventing the user from receiving marketing content beyond a maximum allowable quantity of marketing content for the user within a predetermined period of time.

Abstract translation: 本公开涉及用于限制提供给用户的营销内容的频率的系统和方法。 例如，本文描述的系统和方法涉及跟踪特定用户为营销活动接收到的营销内容的总数量。 特别地，这里描述的系统和方法涉及跟踪用户跨越多个设备和/或来自多个发布者的所接收的营销内容的总数量。 所述系统和方法进一步包括防止用户在预定时间段内超出用户的营销内容的最大允许量以外的营销内容。

公开(公告)号：US20170034547A1

公开(公告)日：2017-02-02

申请号：US14809589

申请日：2015-07-27

Applicant: Adobe Systems Incorporated

Inventor： Anuj Jain ,  Atul Kumar Shrivastava ,  Praveen Kumar Goyal ,  Ashish Duggal

IPC: H04N21/234 ,  H04N21/81 ,  H04N21/458 ,  H04N21/45 ,  H04N21/2668 ,  H04N21/258

CPC classification number: H04N21/23424 ,  H04N21/23418 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/812

Abstract: Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.

Abstract translation: 描述了为广告系列制作细分受众群。 在一个或多个实施例中，观众管理器被配置为通过在数据管理平台中存储观看视频的用户的用户标识符来为一个或多个视频创建与视频相关联的视频观众段。 每当客户端播放器播放视频时，可以从客户端播放器接收用户标识符。 观众管理器被进一步配置为从人口统计提供者接收的与视频相关联的人口统计报告中提取人口统计信息，并且将人口统计信息与视频观众段相关联。 受众管理器还被配置为通过合并和组合包括在两个或更多个视频观众段中的用户标识符来生成用于广告系列的目标受众群。

公开(公告)号：US20170244989A1

公开(公告)日：2017-08-24

申请号：US15592175

申请日：2017-05-10

Applicant: Adobe Systems Incorporated

Inventor： Anuj Jain ,  Atul Kumar Shrivastava ,  Praveen Kumar Goyal ,  Ashish Duggal

IPC: H04N21/234 ,  H04N21/258 ,  H04N21/45 ,  H04N21/81 ,  H04N21/2668

CPC classification number: H04N21/23424 ,  H04N21/23418 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/812

Abstract: Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.

公开(公告)号：US20180374115A1

公开(公告)日：2018-12-27

申请号：US15630300

申请日：2017-06-22

Applicant: Adobe Systems Incorporated

Inventor： Surbhi Aggarwal ,  Praveen Kumar Goyal ,  Prashant Dahiya ,  Prakash Tripathi ,  Niraj Gupta ,  Kumar Mrityunjay Singh ,  Atul Shrivastava ,  Ashish Duggal ,  Jonathan David Tabak

IPC: G06Q30/02

Abstract: The present disclosure is directed towards systems and methods for adjusting impression inventory within overlapping packages and based on impression inventory reservations. The systems and methods receive attributes of a first package and a second package to create impression inventories for the first package and the second package. Additionally, the systems and methods determine overlap between the impression inventory of the first package and the impression inventory of the second package. Moreover, upon receiving an inventory reservation request, the systems and methods adjust, based on the reservation request, the impression inventories of both the first package and the second package.

公开(公告)号：US09681159B2

公开(公告)日：2017-06-13

申请号：US14809589

申请日：2015-07-27

Applicant: Adobe Systems Incorporated

Inventor： Anuj Jain ,  Atul Kumar Shrivastava ,  Praveen Kumar Goyal ,  Ashish Duggal

IPC: H04N7/025 ,  H04N21/234 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/458 ,  H04N21/45 ,  H04N21/81

CPC classification number: H04N21/23424 ,  H04N21/23418 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/812

Abstract: Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.