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公开(公告)号：US20160360355A1
公开(公告)日：2016-12-08
申请号：US15171361
申请日：2016-06-02
Applicant: Apple Inc.
Inventor： Madhusudhan Vudali , Prasad Rallabandi , Jason Novak , Sagar Joshi , Todd Michael Teresi , Erik C. Neuenschwander
Abstract: Systems, methods, and computer-readable storage media for maintaining user anonymity in content statistics. A system can first receive a media content request from a client device. The media content request can include a user account identifier and a content identifier. The content identifier can be different and separate from the user account identifier and a device identifier associated with the client device, and the content identifier can identify content presented at the client device. Next, the system can store the user account identifier and the content identifier in separate locations without attributing the content identifier to the user account identifier. In response to the media content request, the system can transmit a media content item to the client device based on the user account identifier. The system can also report the content presented at the client device with the content identifier and without the user account identifier.
Abstract translation: 用于在内容统计信息中维护用户匿名的系统，方法和计算机可读存储介质。 系统可以首先从客户端设备接收媒体内容请求。 媒体内容请求可以包括用户帐户标识符和内容标识符。 内容标识符可以不同于用户帐户标识符和与客户端设备相关联的设备标识符，并且内容标识符可以标识在客户端设备处呈现的内容。 接下来，系统可以将用户帐户标识符和内容标识符存储在不同的位置，而不将内容标识符归因于用户帐户标识符。 响应于媒体内容请求，系统可以基于用户帐户标识符将媒体内容项发送到客户端设备。 该系统还可以使用内容标识符并且没有用户帐户标识符来报告在客户端设备处呈现的内容。
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公开(公告)号：US20160110764A1
公开(公告)日：2016-04-21
申请号：US14885465
申请日：2015-10-16
Applicant: Apple Inc.
Inventor： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasad Rallabandi
CPC classification number: G06Q30/0255 , G06Q10/10 , G06Q30/02 , G06Q30/0244 , G06Q30/0246 , G06Q30/0269 , H04L67/306
Abstract: The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.
Abstract translation: 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。
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公开(公告)号：US09838839B2
公开(公告)日：2017-12-05
申请号：US15171361
申请日：2016-06-02
Applicant: Apple Inc.
Inventor： Madhusudhan Vudali , Prasad Rallabandi , Jason Novak , Sagar Joshi , Todd Michael Teresi , Erik C. Neuenschwander
Abstract: Systems, methods, and computer-readable storage media for maintaining user anonymity in content statistics. A system can first receive a media content request from a client device. The media content request can include a user account identifier and a content identifier. The content identifier can be different and separate from the user account identifier and a device identifier associated with the client device, and the content identifier can identify content presented at the client device. Next, the system can store the user account identifier and the content identifier in separate locations without attributing the content identifier to the user account identifier. In response to the media content request, the system can transmit a media content item to the client device based on the user account identifier. The system can also report the content presented at the client device with the content identifier and without the user account identifier.
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