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    CONTENT CONVERSION TRACKING
    2.
    发明申请
    CONTENT CONVERSION TRACKING 审中-公开
    内容转换跟踪

    公开(公告)号：US20130132189A1

    公开(公告)日：2013-05-23

    申请号：US13734726

    申请日：2013-01-04

    Applicant: Apple Inc.

    Inventor： Jason James St. Pierre ,  Ravikiran Chittari ,  Kenley Sun

    IPC: G06Q30/02

    CPC classification number: G06Q30/0246 ,  G06Q30/00 ,  G06Q30/0601 ,  G06Q30/0641

    Abstract: The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed.

    Abstract translation: 本技术允许通过将呈现给用户的令牌标识项目存储在在线商店应用的局部发生的cookie jar内，来可靠地和准确地跟踪邀请内容的转换。 当从网上商店进行购买或下载时，Cookie将被发送到在线商店，这可以与购买或下载与令牌相匹配。 因此，转换可以在完成时被跟踪。

    Predicting content and context performance based on performance history of users
    4.
    发明授权
    Predicting content and context performance based on performance history of users 有权
    基于用户的性能历史预测内容和上下文性能

    公开(公告)号：US08812494B2

    公开(公告)日：2014-08-19

    申请号：US13734723

    申请日：2013-01-04

    Applicant: Apple Inc.

    Inventor： Eswar Priyadershan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

    IPC: G06F7/00 ,  G07F17/30

    CPC classification number: G06F17/30598 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0282

    Abstract: Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.

    Abstract translation: 提供了系统和方法，用于为新的上下文选择新的邀请内容和邀请内容的上下文。 特别地，在已知上下文中传递的邀请内容的性能历史与相对于新的邀请内容的传递的邀请内容的相似性度量相结合，以生成新的邀请内容的潜在上下文的列表。 类似地，具有递送的邀请内容的已知上下文中的性能历史可以与关于新上下文的已知上下文的相似性度量相结合，以生成用于新上下文的潜在内容的列表。 此外，可以使用这些方法的组合来将新的邀请内容与新的上下文配对。

    PREDICTING CONTENT AND CONTEXT PERFORMANCE BASED ON PERFORMANCE HISTORY OF USERS
    5.
    发明申请
    PREDICTING CONTENT AND CONTEXT PERFORMANCE BASED ON PERFORMANCE HISTORY OF USERS 有权
    基于用户性能的预测内容和背景性能

    公开(公告)号：US20130132391A1

    公开(公告)日：2013-05-23

    申请号：US13734723

    申请日：2013-01-04

    Applicant: Apple Inc.

    Inventor： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

    IPC: G06F17/30

    CPC classification number: G06F17/30598 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0282

    Abstract: Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.

    Abstract translation: 提供了系统和方法，用于为新的上下文选择新的邀请内容和邀请内容的上下文。 特别地，在已知上下文中传递的邀请内容的性能历史与相对于新的邀请内容的传递的邀请内容的相似性度量相结合，以生成新的邀请内容的潜在上下文的列表。 类似地，具有递送的邀请内容的已知上下文中的性能历史可以与关于新上下文的已知上下文的相似性度量相结合，以生成用于新上下文的潜在内容的列表。 此外，可以使用这些方法的组合来将新的邀请内容与新的上下文配对。

    PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION
    6.
    发明申请
    PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION 审中-公开
    根据排除规则提供内容包

    公开(公告)号：US20160110764A1

    公开(公告)日：2016-04-21

    申请号：US14885465

    申请日：2015-10-16

    Applicant: Apple Inc.

    Inventor： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

    IPC: G06Q30/02 ,  H04L29/08

    CPC classification number: G06Q30/0255 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0269 ,  H04L67/306

    Abstract: The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.

    Abstract translation: 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。

    CONTENT CONVERSION TRACKING
    7.
    发明申请
    CONTENT CONVERSION TRACKING 审中-公开

    公开(公告)号：US20130124305A1

    公开(公告)日：2013-05-16

    申请号：US13734730

    申请日：2013-01-04

    Applicant: Apple Inc.

    Inventor： Jason James St. Pierre ,  Ravikiran Chittari ,  Kenley Sun

    IPC: G06Q30/02

    CPC classification number: G06Q30/0246 ,  G06Q30/00 ,  G06Q30/0601 ,  G06Q30/0641

    Abstract: The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed.

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