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    System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content
    4.
    发明申请
    System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content 有权
    用于实时网页上下文分析的系统和方法，用于实时插入文本标记对象和动态内容

    公开(公告)号：US20050149395A1

    公开(公告)日：2005-07-07

    申请号：US10977352

    申请日：2004-10-28

    申请人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman ,  Itai Brickner

    发明人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman ,  Itai Brickner

    IPC分类号： G06F17/30 ,  G06Q30/00 ,  G06F17/60 ,  G06F7/00

    CPC分类号： G06Q30/02 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0242 ,  G06Q30/0247 ,  G06Q30/0254 ,  G06Q30/0256 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q50/12 ,  Y10S707/99931 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99942 ,  Y10S707/99944 ,  Y10S707/99945

    摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. A portion of web page content relating to a web page intended for display on the client system is received. According to a specific embodiment, the web page corresponds to a URL associated with a content provider. The portion of web page content is analyzed for keyword information. A portion of keyword information associated with the portion of web page content is identified. According to a specific embodiment, the portion of keyword information includes at least one keyword. Contextual information to be delivered to the end user is selected using the portion of keyword information. According to a specific implementation, the contextual information corresponds to ad information which is provided by a campaign provider server system. A set of web page modification instructions is generated using the contextual information. According to a specific embodiment, the set of web page modification instructions includes instructions for modifying the web page content to include the selected contextual information. The set of web page modification instructions is provided to the client system to thereby cause the portion of contextual information to be delivered to the user. According to a specific embodiment, when the client system implements the web page modification instructions, the web page content is caused to be modified in a manner which results in a display of contextual information on the client system.

    摘要翻译： 描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。 根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。 接收与用于在客户端系统上显示的网页相关的网页内容的一部分。 根据具体实施例，网页对应于与内容提供商相关联的URL。 分析网页内容的部分信息。 识别与该网页内容部分相关联的一部分关键字信息。 根据具体实施例，关键词信息的部分包括至少一个关键字。 使用关键词信息的一部分来选择要递送到最终用户的上下文信息。 根据具体实现，上下文信息对应于由活动提供商服务器系统提供的广告信息。 使用上下文信息生成一组网页修改说明。 根据具体实施例，该网页修改指令集合包括用于修改网页内容以包括所选择的上下文信息的指令。 提供了一组网页修改指令给客户端系统，从而使上下文信息的一部分被传递给用户。 根据具体实施例，当客户端系统实现网页修改指令时，引起网页内容以导致在客户端系统上显示上下文信息的方式进行修改。

    System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content
    9.
    发明授权
    System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content 有权
    用于实时网页上下文分析的系统和方法，用于实时插入文本标记对象和动态内容

    公开(公告)号：US07478089B2

    公开(公告)日：2009-01-13

    申请号：US10977352

    申请日：2004-10-28

    申请人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman ,  Itai Brickner

    发明人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman ,  Itai Brickner

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/02 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0242 ,  G06Q30/0247 ,  G06Q30/0254 ,  G06Q30/0256 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q50/12 ,  Y10S707/99931 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99942 ,  Y10S707/99944 ,  Y10S707/99945

    摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. A portion of web page content relating to a web page intended for display on the client system is received. According to a specific embodiment, the web page corresponds to a URL associated with a content provider. The portion of web page content is analyzed for keyword information. A portion of keyword information associated with the portion of web page content is identified. According to a specific embodiment, the portion of keyword information includes at least one keyword. Contextual information to be delivered to the end user is selected using the portion of keyword information. According to a specific implementation, the contextual information corresponds to ad information which is provided by a campaign provider server system. A set of web page modification instructions is generated using the contextual information. According to a specific embodiment, the set of web page modification instructions includes instructions for modifying the web page content to include the selected contextual information. The set of web page modification instructions is provided to the client system to thereby cause the portion of contextual information to be delivered to the user. According to a specific embodiment, when the client system implements the web page modification instructions, the web page content is caused to be modified in a manner which results in a display of contextual information on the client system.

    摘要翻译： 描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。 根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。 接收与用于在客户端系统上显示的网页相关的网页内容的一部分。 根据具体实施例，网页对应于与内容提供商相关联的URL。 分析网页内容的部分信息。 识别与该网页内容部分相关联的一部分关键字信息。 根据具体实施例，关键词信息的部分包括至少一个关键字。 使用关键词信息的一部分来选择要递送到最终用户的上下文信息。 根据具体实现，上下文信息对应于由活动提供商服务器系统提供的广告信息。 使用上下文信息生成一组网页修改说明。 根据具体实施例，该网页修改指令集合包括用于修改网页内容以包括所选择的上下文信息的指令。 提供了一组网页修改指令给客户端系统，从而使上下文信息的一部分被传递给用户。 根据具体实施例，当客户端系统实现网页修改指令时，引起网页内容以导致在客户端系统上显示上下文信息的方式进行修改。