摘要:
The present invention pertains to enhancement or refinement of estimated locations based upon user-specific information. Upon user authorization, geographical information is extracted from a number of user-related sources, including the web browser history, search history, maps history, address book, e-mail archives and calendar entries. Such information is used to build a spatial index of specific physical locations for a geocoded result set. From this, heat maps identifying particular locations from the user-related sources are created for different periods of time. The heat maps may be used to refine an initial location estimate of the user. This may be done by determining whether one or more positions in a given heat map provide a more accurate position of the user than the initial estimate. If so, a best position is selected. This can be used to provide enhanced driving directions to the user.
摘要:
An alert server is operative to notify users when they are in proximity within one another. The alert server may determine to alert a first user of the proximity of a second user when the second user is in an unusual location. The alert server may determine that the second user is in an unusual location when the second user is outside his or her routine geographic location. The alert server may determine whether the second user is outside his or her routine geographic location by assigning confidence values to geographic locations that the second user has previously visited. The alert sent to the first user may be in the form of a text message, e-mail, or other electronic communication. The first user may receive the alert on a mobile device, such as a cellphone, smartphone, netbook, or other mobile device.
摘要:
Systems and methods are provided for creating and using personalized location information tags (geotags). Personalized geotags take the place of generic location information such as latitude/longitude coordinates or granular city/state information. Such geotags may be published to present to selected people, e.g., family and friends, a user's current location. Thus, the user's location may be shown as “Home” or “Gym,” providing user-specific information without having to list a street address or latitude/longitude coordinates. Personalized geotags may be inferred based upon historical location information of the user. Geotags may also be inferred based upon geotag selections from other users in a network. A matching engine may select an appropriate geotag given the current location of a user device or based upon historical location information associated with the user.
摘要:
Systems and methods are provided for creating and using personalized location information tags (geotags). Personalized geotags take the place of generic location information such as latitude/longitude coordinates or granular city/state information. Such geotags may be published to present to selected people, e.g., family and friends, a user's current location. Thus, the user's location may be shown as “Home” or “Gym,” providing user-specific information without having to list a street address or latitude/longitude coordinates. Personalized geotags may be inferred based upon historical location information of the user. Geotags may also be inferred based upon geotag selections from other users in a network. A matching engine may select an appropriate geotag given the current location of a user device or based upon historical location information associated with the user.
摘要:
Methods, systems, and computer program products are provided for determining content items for delivery to users based on imagery. One example method includes determining a location of a user or a location associated with a query submitted by the user, identifying imagery associated with the determined location, and determining one or more content items for delivery to the user based at least in part on the imagery.
摘要:
Methods, system, and apparatus, including computer programs are encoded on a computer storage medium, for providing content based on geographic location data. In one aspect, a method includes receiving a request from a website for a map segment corresponding to a particular location. Keywords are extracted from the website as targeting criteria for the particular location. The targeting criteria is associated with the particular location. A subsequent request for advertising content associated with the particular location is received. One or more advertising content items are selected based on the targeting criteria. The selected advertising content items are provided responsive to the subsequent request.
摘要:
Methods, systems, and computer program products, including computer programs encoded on a computer readable storage medium, for providing content to a user based on the mode of the user. A method includes: providing a data structure that includes query logs; processing query logs to determine candidate queries that satisfy a criteria, the processing including determining a location of interest, if any, for each query log entry and where the criteria requires an entry to have been submitted from a location that is different from a location of interest associated with the entry; evaluating the candidate queries to determine targeting information for the location of interest; receiving a request for content from a user that is proximate to the location of interest or has expressed an interest in the location of interest; and providing content to the user based at least in part on the targeting information.
摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, including a method that comprises: determining a target geographic feature that has insufficient targeting information associated therewith, the target geographic feature defining a location; determining one or more similar geographic features to the target geographic feature, each geographic feature including targeting information, the determining based on shared excess queries that are shared between geographic features that are determined to be similar to the target geographic feature, wherein each excess query is a query associated with and exceeds an expected query count for each of the similar geographic features and the target geographic feature; attributing targeting information associated with at least one of the one or more similar geographic features to the target geographic feature; and serving content responsive to queries that relate to the target geographic feature based at least in part on the attributed targeting information.
摘要:
Methods, systems, and computer program products are provided for delivering route information. One example method includes receiving a request from a user for a route from a starting point to a destination point, determining the route including route information defining the route, and classifying the route. Prior to the user embarking on the route, one or more content items are determined for presentation to the user based at least in part on the route information and the route classification, and the route information and the content items are delivered to the user responsive to the request.
摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for ranking content using location-based query log analysis. The method comprises: identifying a region defining an area of interest including identifying a plurality of content items that are associated with the region; evaluating query logs associated with users that submitted queries associated with the region to determine a ranking associated with the plurality of content items; receiving a request for content associated with the region; and providing one or more of the content items based at least in part on the ranking.