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    SYSTEMS AND METHODS FOR RECURRENT AND ADAPTIVE ELECTRONIC NOTIFICATIONS
    1.
    发明申请
    SYSTEMS AND METHODS FOR RECURRENT AND ADAPTIVE ELECTRONIC NOTIFICATIONS 有权

    公开(公告)号：US20220182468A1

    公开(公告)日：2022-06-09

    申请号：US17218407

    申请日：2021-03-31

    Applicant: Coupang Corp.

    Inventor： Vinay Verma ,  Satyavaraprasad Vadlamudi ,  Xinli Bao ,  Tiziano Cembali

    IPC: H04L29/06 ,  G06F16/2457 ,  G06Q30/02 ,  H04L29/08

    Abstract: A system for generating adaptive notifications including processors and memories storing instructions that configure the processors to perform operations. The operations may include generating an item list for notifications to a client ID, selecting a first item from the item list for notification, the first item being selected having a highest priority score and a lowest lifecycle timer, encoding a first landing page by encoding a product code and a tracking cookie in a URL configured for redirection to a first webpage by a redirect server, and transmitting a first notification with a payload including the first landing page and a first message. The operations may also include after transmitting the first notification, modifying priority scores and updating lifecycle timers based on determining whether the client device visited the first landing page. Further, the operations may also include selecting a second item from the item list for notification.

    Systems and methods for recurrent and adaptive electronic notifications
    2.
    发明授权
    Systems and methods for recurrent and adaptive electronic notifications 有权

    公开(公告)号：US11489906B2

    公开(公告)日：2022-11-01

    申请号：US17218407

    申请日：2021-03-31

    Applicant: Coupang Corp.

    Inventor： Vinay Verma ,  Satyavaraprasad Vadlamudi ,  Xinli Bao ,  Tiziano Cembali

    IPC: H04L67/01 ,  G06Q30/02 ,  H04L67/02 ,  G06F16/2457 ,  H04L67/55 ,  H04L67/561

    Abstract: A system for generating adaptive notifications including processors and memories storing instructions that configure the processors to perform operations. The operations may include generating an item list for notifications to a client ID, selecting a first item from the item list for notification, the first item being selected having a highest priority score and a lowest lifecycle timer, encoding a first landing page by encoding a product code and a tracking cookie in a URL configured for redirection to a first webpage by a redirect server, and transmitting a first notification with a payload including the first landing page and a first message. The operations may also include after transmitting the first notification, modifying priority scores and updating lifecycle timers based on determining whether the client device visited the first landing page. Further, the operations may also include selecting a second item from the item list for notification.

    Systems and methods for recurrent and adaptive electronic notifications
    4.
    发明授权
    Systems and methods for recurrent and adaptive electronic notifications 有权

    公开(公告)号：US10999416B1

    公开(公告)日：2021-05-04

    申请号：US17116813

    申请日：2020-12-09

    Applicant: Coupang Corp.

    Inventor： Vinay Verma ,  Satyavaraprasad Vadlamudi ,  Xinli Bao ,  Tiziano Cembali

    IPC: H04L29/06 ,  H04L29/08 ,  G06Q30/02 ,  G06F16/2457

    Abstract: A system for generating adaptive notifications including processors and memories storing instructions that configure the processors to perform operations. The operations may include generating an item list for notifications to a client ID, selecting a first item from the item list for notification, the first item being selected having a highest priority score and a lowest lifecycle timer, encoding a first landing page by encoding a product code and a tracking cookie in a URL configured for redirection to a first webpage by a redirect server, and transmitting a first notification with a payload including the first landing page and a first message. The operations may also include after transmitting the first notification, modifying priority scores and updating lifecycle timers based on determining whether the client device visited the first landing page. Further, the operations may also include selecting a second item from the item list for notification.

    SYSTEMS AND METHODS FOR GENERATING A PERSONALIZED ADVERTISEMENT
    5.
    发明申请
    SYSTEMS AND METHODS FOR GENERATING A PERSONALIZED ADVERTISEMENT 有权

    公开(公告)号：US20230139513A1

    公开(公告)日：2023-05-04

    申请号：US17516487

    申请日：2021-11-01

    Applicant: COUPANG CORP.

    Inventor： Vinay Verma ,  Jing Li ,  Xinli Bao ,  Hyun Jung Cho ,  Satyavaraprasad Vadlamudi ,  Michael Rowan Savio

    IPC: G06Q30/02 ,  G06Q30/06 ,  G06N20/00 ,  G06F16/2457

    Abstract: Systems and methods of generating, for display on a graphical user interface (GUI), a personalized advertisement. The systems and methods can include receiving data indicative of initiating a browsing session, aggregating user activity data associated with a user of the application, the user activity data including current session data and/or past session data, applying machine learning on the user activity data to generate one or more excluded products, applying the one or more excluded products to a product database to generate a list of relevant products, ranking, using one or more ranking rules, the list of relevant products to generate a ranked list of relevant products, and sending, to the mobile device, the personalized advertisement including one or more relevant products from the ranked list of relevant products.

    FULLY AUTOMATED CUSTOMER TARGETING ALGORITHM OPTIMIZED TO MAXIMIZE COMMERCIAL VALUE USING MACHINE LEARNING METHODS
    6.
    发明申请
    FULLY AUTOMATED CUSTOMER TARGETING ALGORITHM OPTIMIZED TO MAXIMIZE COMMERCIAL VALUE USING MACHINE LEARNING METHODS 有权

    公开(公告)号：US20230068465A1

    公开(公告)日：2023-03-02

    申请号：US17446217

    申请日：2021-08-27

    Applicant: COUPANG CORP.

    Inventor： Xinli Bao ,  Chen Peng ,  Michael Rowan Savio ,  Seongmin Lee

    IPC: G06Q30/02 ,  G06N20/20

    Abstract: A method for targeting advertising includes receiving, at a first server, customer action information associated with the customer, and receiving a plurality of advertising campaigns. The method also includes generating, using a first algorithm, a list of products derived from the customer action information that the customer may have interest in over a first time period, and generating, using a second algorithm, a ranked list of product categories derived from the customer action information that, if purchased by the customer, would generate a highest amount of revenue over a second time period. The method further includes sending a first communication associated with a first advertising campaign of the plurality of advertising campaigns to a customer device, the first advertising campaign chosen by a third algorithm that incorporates, as input, the list of products and the ranked list of product categories.

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