公开(公告)号：US20060287915A1

公开(公告)日：2006-12-21

申请号：US11332770

申请日：2006-01-12

申请人： Daniel Boulet ,  Daniel Wilson ,  Bruce Anderson

发明人： Daniel Boulet ,  Daniel Wilson ,  Bruce Anderson

IPC分类号： G07G1/14 ,  H04N7/10 ,  G06Q30/00 ,  H04N7/025

CPC分类号： H04N7/173 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0264 ,  G06Q30/0269 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q40/00 ,  H04H20/103 ,  H04H20/106 ,  H04H20/18 ,  H04H20/22 ,  H04H20/26 ,  H04H20/31 ,  H04H20/33 ,  H04H20/38 ,  H04H20/40 ,  H04H60/06 ,  H04H60/13 ,  H04H60/16 ,  H04H60/17 ,  H04H60/27 ,  H04H60/32 ,  H04H60/33 ,  H04H60/37 ,  H04H60/375 ,  H04H60/40 ,  H04H60/43 ,  H04H60/45 ,  H04H60/46 ,  H04H60/47 ,  H04H60/51 ,  H04H60/63 ,  H04H60/66 ,  H04H60/82 ,  H04H60/97 ,  H04H2201/30 ,  H04H2201/70 ,  H04H2201/80 ,  H04L12/14 ,  H04L41/18 ,  H04L41/5054 ,  H04L41/509 ,  H04N7/17318 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/2365 ,  H04N21/2407 ,  H04N21/252 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/25866 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/262 ,  H04N21/26208 ,  H04N21/26216 ,  H04N21/26225 ,  H04N21/26233 ,  H04N21/2668 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4667 ,  H04N21/47202 ,  H04N21/4756 ,  H04N21/6582 ,  H04N21/812

摘要： A system and method is provided to dynamically insert content into programming breaks of at least a first programming channel. In order to dynamically insert such content, status information regarding a current status of a programming channel is procured. Based on the status information, a plurality of available insertion options (e.g., assets) may be identified. Using the identified asset options, an asset insertion schedule is developed for least one subsequent programming break of the programming channel. Upon identifying the beginning of the at least one subsequent programming break, the selected assets may be inserted into a content stream (e.g., associated with the programming channel) according to the insertion schedule. Generally, to provide such dynamic insertion, the status of the programming channel may be monitored periodically and/or continuously such that assets that are suited for current network conditions may be selected and inserted into one or more programming breaks.

摘要翻译： 提供了一种系统和方法来动态地将内容插入到至少第一编程通道的编程断点中。 为了动态地插入这样的内容，获取关于编程频道的当前状态的状态信息。 基于状态信息，可以识别多个可用的插入选项（例如资产）。 使用识别的资产选项，开发资源插入计划，用于节目频道的至少一个随后的节目休息。 在识别至少一个后续节目休息的开始时，可​​以根据插入时间表将所选资产插入到内容流（例如，与节目频道相关联）中。 通常，为了提供这样的动态插入，可以周期性地和/或连续地监视节目频道的状态，使得可以选择适合于当前网络条件的资产并将其插入到一个或多个节目休息中。

公开(公告)号：US20060293955A1

公开(公告)日：2006-12-28

申请号：US11332773

申请日：2006-08-25

申请人： Daniel Wilson ,  Daniel Boulet ,  Bruce Anderson

发明人： Daniel Wilson ,  Daniel Boulet ,  Bruce Anderson

IPC分类号： G07G1/14 ,  H04N7/10 ,  G06Q30/00 ,  H04N7/025

CPC分类号： H04N7/173 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0264 ,  G06Q30/0269 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q40/00 ,  H04H20/103 ,  H04H20/106 ,  H04H20/18 ,  H04H20/22 ,  H04H20/26 ,  H04H20/31 ,  H04H20/33 ,  H04H20/38 ,  H04H20/40 ,  H04H60/06 ,  H04H60/13 ,  H04H60/16 ,  H04H60/17 ,  H04H60/27 ,  H04H60/32 ,  H04H60/33 ,  H04H60/37 ,  H04H60/375 ,  H04H60/40 ,  H04H60/43 ,  H04H60/45 ,  H04H60/46 ,  H04H60/47 ,  H04H60/51 ,  H04H60/63 ,  H04H60/66 ,  H04H60/82 ,  H04H60/97 ,  H04H2201/30 ,  H04H2201/70 ,  H04H2201/80 ,  H04L12/14 ,  H04L41/18 ,  H04L41/5054 ,  H04L41/509 ,  H04N7/17318 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/2365 ,  H04N21/2407 ,  H04N21/252 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/25866 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/262 ,  H04N21/26208 ,  H04N21/26216 ,  H04N21/26225 ,  H04N21/26233 ,  H04N21/2668 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4667 ,  H04N21/47202 ,  H04N21/4756 ,  H04N21/6582 ,  H04N21/812

摘要： A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.

摘要翻译： 提供了一种系统和方法，用于与传送针对广播网络的用户的内容相关联。 为了选择针对广播网络的用户的内容，经由广播网络接口从网络用户的多个客户端设备设备（CPE）接收信号。 基于所接收的信号，从可用资产选项的集合中选择广播资产（例如，节目，广告等）。 因此，所选择的资产的至少一部分被插入到广播网络的内容流中。 一旦通过广播网络接口广播内容流，所选择的资产区域的至少一部分可供由至少一部分CPE接收。 CPE生成关于交付的资产的报告，以便可以根据有保证的目标印象来计费资产提供者。

公开(公告)号：US20070022032A1

公开(公告)日：2007-01-25

申请号：US11331835

申请日：2006-01-12

申请人： Bruce Anderson ,  Daniel Boulet ,  Daniel Wilson

发明人： Bruce Anderson ,  Daniel Boulet ,  Daniel Wilson

IPC分类号： G06Q40/00 ,  H04N5/445 ,  G06F13/00 ,  G06F3/00

CPC分类号： H04N7/173 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0264 ,  G06Q30/0269 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q40/00 ,  H04H20/103 ,  H04H20/106 ,  H04H20/18 ,  H04H20/22 ,  H04H20/26 ,  H04H20/31 ,  H04H20/33 ,  H04H20/38 ,  H04H20/40 ,  H04H60/06 ,  H04H60/13 ,  H04H60/16 ,  H04H60/17 ,  H04H60/27 ,  H04H60/32 ,  H04H60/33 ,  H04H60/37 ,  H04H60/375 ,  H04H60/40 ,  H04H60/43 ,  H04H60/45 ,  H04H60/46 ,  H04H60/47 ,  H04H60/51 ,  H04H60/63 ,  H04H60/66 ,  H04H60/82 ,  H04H60/97 ,  H04H2201/30 ,  H04H2201/70 ,  H04H2201/80 ,  H04L12/14 ,  H04L41/18 ,  H04L41/5054 ,  H04L41/509 ,  H04N7/17318 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/2365 ,  H04N21/2407 ,  H04N21/252 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/25866 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/262 ,  H04N21/26208 ,  H04N21/26216 ,  H04N21/26225 ,  H04N21/26233 ,  H04N21/2668 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4667 ,  H04N21/47202 ,  H04N21/4756 ,  H04N21/6582 ,  H04N21/812

摘要： Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.

摘要翻译： 呈现用于将资产插入到内容流（例如，音频和/或视频节目）中的系统和方法。 此类资产可能针对与周边内容分开的网络用户，并确认其交付。 除此之外，这些系统和方法可以基于有针对性的商业印象的有保证的交付实现新的广告范例。 在这方面，系统和方法通常基于实际的观众观察来提供具有广播网络节目的资产（例如，经由实际插入和/或切换到资产信道）。 例如，资产提供商可能希望根据特定的受众分类（例如，性别，收入水平，地区，年龄等）将资产定位到交货。 诸如电视节目制作者和无线电节目制作者（例如，标准塔式广播无线电和卫星无线电）的编程提供者可以从广播网络用户接收信息，并且基于该信息将资产插入可用带宽。

公开(公告)号：US20060293954A1

公开(公告)日：2006-12-28

申请号：US11332771

申请日：2006-01-12

申请人： Bruce Anderson ,  Daniel Boulet ,  Daniel Wilson

发明人： Bruce Anderson ,  Daniel Boulet ,  Daniel Wilson

IPC分类号： G07G1/14 ,  G06Q30/00 ,  H04N7/10 ,  H04N7/025

CPC分类号： H04N7/173 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0264 ,  G06Q30/0269 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q40/00 ,  H04H20/103 ,  H04H20/106 ,  H04H20/18 ,  H04H20/22 ,  H04H20/26 ,  H04H20/31 ,  H04H20/33 ,  H04H20/38 ,  H04H20/40 ,  H04H60/06 ,  H04H60/13 ,  H04H60/16 ,  H04H60/17 ,  H04H60/27 ,  H04H60/32 ,  H04H60/33 ,  H04H60/37 ,  H04H60/375 ,  H04H60/40 ,  H04H60/43 ,  H04H60/45 ,  H04H60/46 ,  H04H60/47 ,  H04H60/51 ,  H04H60/63 ,  H04H60/66 ,  H04H60/82 ,  H04H60/97 ,  H04H2201/30 ,  H04H2201/70 ,  H04H2201/80 ,  H04L12/14 ,  H04L41/18 ,  H04L41/5054 ,  H04L41/509 ,  H04N7/17318 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/2365 ,  H04N21/2407 ,  H04N21/252 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/25866 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/262 ,  H04N21/26208 ,  H04N21/26216 ,  H04N21/26225 ,  H04N21/26233 ,  H04N21/2668 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4667 ,  H04N21/47202 ,  H04N21/4756 ,  H04N21/6582 ,  H04N21/812

摘要： A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.

公开(公告)号：US20070288950A1

公开(公告)日：2007-12-13

申请号：US11761976

申请日：2007-06-12

申请人： David Downey ,  Bruce Anderson ,  Daniel Wilson ,  Daniel Boulet

发明人： David Downey ,  Bruce Anderson ,  Daniel Wilson ,  Daniel Boulet

IPC分类号： H04H9/00 ,  H04N7/16 ,  G06F3/00 ,  G06F13/00 ,  H04N5/445

CPC分类号： H04N7/173 ,  H04H20/103 ,  H04H20/106 ,  H04H20/33 ,  H04H60/13 ,  H04H60/58 ,  H04H60/65 ,  H04H60/72 ,  H04H60/74 ,  H04N21/23424 ,  H04N21/25866 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/4331 ,  H04N21/44016 ,  H04N21/440236 ,  H04N21/4667 ,  H04N21/4828 ,  H04N21/488 ,  H04N21/4884 ,  H04N21/812 ,  H04N21/84

摘要： A system and method (i.e., utility) is provided for use in connection with delivering content that is targeted to users of a broadcast network. More specifically a utility is provided for inserting targeted content into a broadcast content stream based at least in part on information associated with content of the programming that will be provided via a broadcast network. In this regard, one or more textual fields associated with the programming is monitored (2004) or otherwise reviewed. Based on the textual information from the at least one textual field of the programming, targeted content or ‘assets’ are identified (2008) (i.e., from a collection of assets) that have at least partially matching textual constraints. At least one of the identified assets may then be inserted (2010) into a content stream of the broadcast network and provided in conjunction with the programming.

摘要翻译： 提供系统和方法（即实用程序），用于结合传送针对广播网络的用户的内容。 更具体地，提供了用于至少部分地基于与将经由广播网络提供的节目的内容相关联的信息将目标内容插入到广播内容流中的实用程序。 在这方面，监视与编程相关联的一个或多个文本字段（2004）或以其他方式审查。 根据编程的至少一个文本领域的文本信息，确定至少部分匹配的文本约束的目标内容或“资产”（2008）（即从资产集合）。 然后可以将识别的资产中的至少一个（2010）插入到广播网络的内容流中并且与编程一起提供。

公开(公告)号：US20070261072A1

公开(公告)日：2007-11-08

申请号：US11332772

申请日：2006-01-12

申请人： Daniel Boulet ,  Daniel Wilson ,  Bruce Anderson

发明人： Daniel Boulet ,  Daniel Wilson ,  Bruce Anderson

IPC分类号： H04N7/16

CPC分类号： H04N7/17318 ,  G06Q30/02 ,  G06Q30/0255 ,  H04N21/23424 ,  H04N21/2407 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

摘要： A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.

摘要翻译： 提供了一种系统和方法，用于与传送针对广播网络的用户的内容相关联。 为了选择针对广播网络的用户的内容，经由广播网络接口从网络用户的多个客户端设备设备（CPE）接收信号。 基于所接收的信号，从可用资产选项的集合中选择广播资产（例如，节目，广告等）。 因此，所选择的资产的至少一部分被插入到广播网络的内容流中。 一旦通过广播网络接口广播内容流，所选择的资产区域的至少一部分可供由至少一部分CPE接收。 CPE生成关于交付的资产的报告，以便可以根据有保证的目标印象来计费资产提供者。