Computerized advertising offer exchange
    8.
    发明申请
    Computerized advertising offer exchange 审中-公开
    电脑广告报价兑换

    公开(公告)号:US20050187818A1

    公开(公告)日:2005-08-25

    申请号:US10783383

    申请日:2004-02-20

    IPC分类号: G06Q30/00 G06F17/60

    摘要: In some embodiments, the present invention provides methods and systems for facilitating transactions between advertisers and advertisees for arranging for presentation of advertisements to users of computers or other computerized devices. Advertiser and advertisee offers, including user context conditions, are obtained. User context information is obtained, such as real-time or almost real-time information about an online user of an Internet site of the advertiser. If a match is determined between an advertiser offer, an advertisee offer, and a user context, arranging for presentation of an advertisement to the user is facilitated.

    摘要翻译: 在一些实施例中,本发明提供用于促进广告商之间的交易的方法和系统,以及用于安排向计算机或其他计算机化设备的用户呈现广告的广告。 获得广告客户和广告提供,包括用户上下文条件。 获得用户上下文信息,例如关于广告商的因特网站点的在线用户的实时或几乎实时的信息。 如果在广告主提供,广告提供和用户上下文之间确定匹配,则便于安排向用户呈现广告。