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1.发明授权公开(公告)号：US06983280B2
公开(公告)日：2006-01-03
申请号：US10244051
申请日：2002-09-13
申请人： Dominic Cheung , Dennis Wu , Barry Laffoon , Alan Lang , Scott Snell , Jie Zhang , Pierre Wang , Jennifer Wu , Peter Goodwine , Wai-Yin Wong , Carey Sublette , Stephan Cunningham , Bruce T. Holmes
发明人： Dominic Cheung , Dennis Wu , Barry Laffoon , Alan Lang , Scott Snell , Jie Zhang , Pierre Wang , Jennifer Wu , Peter Goodwine , Wai-Yin Wong , Carey Sublette , Stephan Cunningham , Bruce T. Holmes
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , Y10S707/99933 , Y10S707/99936
摘要： A method and system for improving the efficiency of a database processing system for evaluating candidate data items representing search listings that are submitted for inclusion into a search engine database. Candidate search listings are automatically assessed for quality, style, and relevance to evaluate risk of unfavorable reception by a user and of potential exposure volume. Search listings which are higher-risk or higher-volume are routed through manual editorial review while lower-risk, lower-volume search listings are routed for immediate inclusion in the search database without manual editorial evaluation. Accordingly, human editorial efforts can be devoted to manual review of high-risk or high-volume search listings while efficiency is simultaneously improved in the processing system as a whole.
摘要翻译： 一种用于提高数据库处理系统的效率的方法和系统，用于评估表示提交以包含在搜索引擎数据库中的搜索列表的候选数据项。 自动评估候选搜索列表的质量，风格和相关性，以评估用户不利接收的风险和潜在的曝光量。 搜索高风险或更高音量的列表将通过手动编辑评估进行路由，而低风险，较低体积的搜索列表将路由，以便立即包含在搜索数据库中，无需手动编辑评估。 因此，人力编辑工作可以专注于对高风险或大批量搜索列表进行人工审查，同时在整个处理系统中同时提高效率。
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2.发明申请公开(公告)号：US20060235824A1
公开(公告)日：2006-10-19
申请号：US11248780
申请日：2005-10-11
申请人： Dominic Cheung , Dennis Wu , Barry Laffoon , Alan Lang , Scott Snell , Jie Zhang , Pierre Wang , Jennifer Wu , Peter Goodwine , Wai-Yin Wong , Carey Sublette , Stephan Cunningham , Bruce Holmes
发明人： Dominic Cheung , Dennis Wu , Barry Laffoon , Alan Lang , Scott Snell , Jie Zhang , Pierre Wang , Jennifer Wu , Peter Goodwine , Wai-Yin Wong , Carey Sublette , Stephan Cunningham , Bruce Holmes
IPC分类号： G06F17/30
CPC分类号： G06F16/951 , Y10S707/99933 , Y10S707/99936
摘要： A method and system for improving the efficiency of a database processing system for evaluating candidate data items representing search listings that are submitted for inclusion into a search engine database. Candidate search listings are automatically assessed for quality, style, and relevance to evaluate risk of unfavorable reception by a user and of potential exposure volume. Search listings which are higher-risk or higher-volume are routed through manual editorial review while lower-risk, lower-volume search listings are routed for immediate inclusion in the search database without manual editorial evaluation. Accordingly, human editorial efforts can be devoted to manual review of high-risk or high-volume search listings while efficiency is simultaneously improved in the processing system as a whole.
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3.发明申请USE OF EXTENSIBLE MARKUP LANGUAGE IN A SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE 审中-公开在系统中使用可扩展的标记语言和在计算机网络搜索引擎生成的搜索结果列表上影响位置的方法公开(公告)号：US20100179879A1
公开(公告)日：2010-07-15
申请号：US12728021
申请日：2010-03-19
CPC分类号： G06Q30/02 , G06F16/951 , G06F17/2247 , G06Q30/0275 , G06Q40/04 , Y10S707/99933 , Y10S707/99945
摘要： A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML-based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event-driven changes to search listings including listings of several advertisers.
摘要翻译： 一种数据库搜索装置和方法，用于生成响应于从客户端到在线市场的服务器的可扩展标记语言（XML）请求的搜索结果列表。 出价管理工具可在客户端计算机上操作以管理一个或多个广告商的搜索列表和帐户信息。 客户端应用程序通过基于XML的应用程序接口与服务器进行通信。 出价管理工具提供报告帐户活动，修改帐户和手动，定时或事件驱动的更改功能，用于搜索列表，包括多个广告客户的列表。
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公开(公告)号：US20060212437A1
公开(公告)日：2006-09-21
申请号：US11440960
申请日：2006-05-25
申请人： Stephan Cunningham , Anthony Molinaro , Frank Maritato , Peng Zhao , Nick Conrad
发明人： Stephan Cunningham , Anthony Molinaro , Frank Maritato , Peng Zhao , Nick Conrad
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/2247 , G06F17/30864 , G06Q30/0275 , G06Q40/04 , Y10S707/99933 , Y10S707/99945
摘要： A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML-based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event-driven changes to search listings including listings of several advertisers.
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5.发明授权Use of extensible markup language in a system and method for influencing a position on a search result list generated by a computer network search engine 有权在系统和方法中使用可扩展标记语言来影响由计算机网络搜索引擎生成的搜索结果列表上的位置公开(公告)号：US07698281B2
公开(公告)日：2010-04-13
申请号：US11440960
申请日：2006-05-25
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/2247 , G06F17/30864 , G06Q30/0275 , G06Q40/04 , Y10S707/99933 , Y10S707/99945
摘要： A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML-based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event-driven changes to search listings including listings of several advertisers.
摘要翻译： 一种数据库搜索装置和方法，用于生成响应于从客户端到在线市场的服务器的可扩展标记语言（XML）请求的搜索结果列表。 出价管理工具可在客户端计算机上操作以管理一个或多个广告商的搜索列表和帐户信息。 客户端应用程序通过基于XML的应用程序接口与服务器进行通信。 出价管理工具提供报告帐户活动，修改帐户和手动，定时或事件驱动的更改功能，用于搜索列表，包括多个广告客户的列表。
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公开(公告)号：US10157387B2
公开(公告)日：2018-12-18
申请号：US12640430
申请日：2009-12-17
IPC分类号： G06Q30/02
摘要： Methods and systems for establishing a reserve price for a publisher's ad space inventory offered via a real-time bidding market are disclosed. In some embodiments, a certain percentage of traffic (e.g., ad requests) received at an ad market server are redirected to one or more external networks, such as ad networks, for processing. The performance of the redirected ad requests is analyzed to determine an expected clearing price for the ad requests. The expected clearing price of a particular ad request corresponding to a particular ad space, if greater than a publisher-established reserve price, is used as a market reserve price when presenting the ad requests in a real-time bidding market.
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公开(公告)号：US20100280889A1
公开(公告)日：2010-11-04
申请号：US12435351
申请日：2009-05-04
申请人： Melanie Gabriel , Sundar Seshadri , Robert van Gent , Venkatesh B. Natrajan , Stephan Cunningham
发明人： Melanie Gabriel , Sundar Seshadri , Robert van Gent , Venkatesh B. Natrajan , Stephan Cunningham
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/02 , G06Q30/0277
摘要： The subject matter disclosed herein relates to online advertising inventory purchase controls.
摘要翻译： 本文公开的主题涉及在线广告库存购买控制。
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8.发明申请METHOD AND SYSTEM FOR ESTABLISHING A RESERVE PRICE FOR A PUBLISHER'S AD SPACE INVENTORY OFFERED VIA A REAL-TIME BIDDING MARKET 审中-公开通过实时出价市场提供发行人广告空间库存的保留价格的方法和系统公开(公告)号：US20100241511A1
公开(公告)日：2010-09-23
申请号：US12640430
申请日：2009-12-17
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0247 , G06Q30/0275
摘要： Methods and systems for establishing a reserve price for a publisher's ad space inventory offered via a real-time bidding market are disclosed. In some embodiments, a certain percentage of traffic (e.g., ad requests) received at an ad market server are redirected to one or more external networks, such as ad networks, for processing. The performance of the redirected ad requests is analyzed to determine an expected clearing price for the ad requests. The expected clearing price of a particular ad request corresponding to a particular ad space, if greater than a publisher-established reserve price, is used as a market reserve price when presenting the ad requests in a real-time bidding market.
摘要翻译： 披露了通过实时出价市场提供的发布商广告空间库存建立储备价格的方法和系统。 在一些实施例中，在广告市场服务器处接收到的一定比例的流量（例如，广告请求）被重定向到一个或多个外部网络，例如广告网络，用于处理。 分析重定向广告请求的性能，以确定广告请求的预期清算价格。 如果特定广告空间相应的特定广告请求（如果大于发布商建立的备用价格）的预期清算价格在实时出价市场中呈现广告请求时被用作市场储备价格。
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公开(公告)号：US07054857B2
公开(公告)日：2006-05-30
申请号：US10141385
申请日：2002-05-08
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/2247 , G06F17/30864 , G06Q30/0275 , G06Q40/04 , Y10S707/99933 , Y10S707/99945
摘要： A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML-based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event-driven changes to search listings including listings of several advertisers.
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