公开(公告)号：US20070067805A1

公开(公告)日：2007-03-22

申请号：US11600944

申请日：2006-11-15

申请人： Douglas Macrae ,  Henry Yuen ,  Roy Mankovitz ,  Elsie Leung ,  Daniel Kwoh ,  Thomas Westberg

发明人： Douglas Macrae ,  Henry Yuen ,  Roy Mankovitz ,  Elsie Leung ,  Daniel Kwoh ,  Thomas Westberg

IPC分类号： H04N7/173 ,  G06F3/00 ,  G06F13/00 ,  H04N5/445

CPC分类号： H04N21/8586 ,  H04N5/44 ,  H04N5/4401 ,  H04N5/4403 ,  H04N5/44543 ,  H04N5/44591 ,  H04N5/45 ,  H04N7/088 ,  H04N7/165 ,  H04N7/17318 ,  H04N7/17336 ,  H04N21/42653 ,  H04N21/4312 ,  H04N21/4314 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/47214 ,  H04N21/4722 ,  H04N21/4758 ,  H04N21/4782 ,  H04N21/812 ,  H04N2005/4414

摘要： A television system provides access to Internet data simultaneously with a displayed television program. Data units including data address sites available through a networked computer system such as the Internet are embedded in a television signal along with a television program. Information representing the data address site, such as an icon or descriptive text, is displayed simultaneously with the television program on the television. If the user selects the data address site, a data retrieval terminal in two-way communication with the network and associated with the television establishes a connection with the network and requests the data corresponding to the selected data address site. The retrieved information is then formatted for display.

摘要翻译： 电视系统同时显示电视节目，提供对互联网数据的访问。 包括通过诸如因特网的网络计算机系统可用的数据地址站点的数据单元与电视节目一起被嵌入在电视信号中。 表示数据地址站点的信息，例如图标或描述性文本，与电视机上的电视节目同时显示。 如果用户选择数据地址站点，与网络双向通信并与电视机相关联的数据检索终端建立与网络的连接，并请求与所选数据地址站点对应的数据。 然后将检索到的信息格式化为显示。

公开(公告)号：US07328450B2

公开(公告)日：2008-02-05

申请号：US10401297

申请日：2003-03-27

申请人： Douglas Macrae ,  Henry Yuen

发明人： Douglas Macrae ,  Henry Yuen

IPC分类号： H04N7/10 ,  H04N7/025 ,  H04N5/445 ,  G06F3/00 ,  G06F13/00

CPC分类号： H04N21/42204 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04N5/44543 ,  H04N5/782 ,  H04N7/17318 ,  H04N21/25891 ,  H04N21/4314 ,  H04N21/4316 ,  H04N21/4334 ,  H04N21/4345 ,  H04N21/44222 ,  H04N21/4438 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/47214 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/8586 ,  H04N2007/1739

摘要： The present invention is an improvement over previous Electronic Programming Guides (“EPG”) in that it provides, among other things: Improved viewer interaction capabilities with the EPG; improved viewer control of video recording of future-scheduled programming; improved features to the EPG display and navigation; parental control of the EPG display; improved television program information access by the viewer; improved opportunities for the commercial advertiser to reach the viewer; improved product information access by the viewer; creation of a viewer's profile; utilization of viewer profile information to customize various aspects of the EPG; and utilization of viewer profile information to provide customized presentation of advertising to the viewer.

摘要翻译： 本发明是对先前的电子编程指南（“EPG”）的改进，其中除其他之外：提供与EPG的观看者交互能力; 改进观众对未来计划编程视频录制的控制; 改进了EPG显示和导航功能; 家长对EPG显示的控制; 观众改进的电视节目信息访问; 改善商业广告商接触观众的机会; 改进了观众对产品信息的访问; 创建观众的个人资料; 利用观众简档信息来定制EPG的各个方面; 以及使用观众简档信息来向观众提供定制的广告呈现。

公开(公告)号：US20130045807A1

公开(公告)日：2013-02-21

申请号：US13371006

申请日：2012-02-10

申请人： Douglas Macrae ,  Thomas Westberg ,  John O'Keefe

发明人： Douglas Macrae ,  Thomas Westberg ,  John O'Keefe

IPC分类号： A63F9/24

CPC分类号： A63F13/85 ,  A63F13/12 ,  A63F13/79 ,  A63F2300/407 ,  A63F2300/535 ,  A63F2300/5506 ,  A63F2300/57 ,  G06Q20/20 ,  G06Q20/201

摘要： A system and a method of providing a targeted newsletter is provided. The method includes monitoring a game while a game player plays the game on a game computer, collecting game related information, uploading the game related information to a remote server, generating a newsletter on the remote server that is tailored for the game player based on the game related information, and transferring the newsletter to the game player.

摘要翻译： 提供了提供有针对性的通讯的系统和方法。 该方法包括在游戏者在游戏机上玩游戏时监视游戏，收集游戏相关信息，将游戏相关信息上传到远程服务器，基于该游戏玩家在远程服务器上生成针对游戏玩家定制的通讯 游戏相关信息，并将通讯传送给游戏玩家。

公开(公告)号：US20070186240A1

公开(公告)日：2007-08-09

申请号：US11784474

申请日：2007-04-06

申请人： Thomas Ward ,  Kenneth Hancock ,  Douglas Macrae

发明人： Thomas Ward ,  Kenneth Hancock ,  Douglas Macrae

IPC分类号： H04N5/445 ,  G06F13/00 ,  G06F3/00 ,  H04N7/16

CPC分类号： H04N21/458 ,  H04N5/44543 ,  H04N5/782 ,  H04N7/17318 ,  H04N21/25891 ,  H04N21/42204 ,  H04N21/4314 ,  H04N21/4316 ,  H04N21/4334 ,  H04N21/4345 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4438 ,  H04N21/4532 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/47214 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8586 ,  H04N2007/1739

摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。

公开(公告)号：US20070016926A1

公开(公告)日：2007-01-18

申请号：US11524829

申请日：2006-09-20

申请人： Thomas Ward ,  Kenneth Hancock ,  Douglas Macrae

发明人： Thomas Ward ,  Kenneth Hancock ,  Douglas Macrae

IPC分类号： G06F13/00 ,  G06F3/00 ,  H04N5/445

CPC分类号： H04N21/458 ,  H04N5/44543 ,  H04N5/782 ,  H04N7/17318 ,  H04N21/25891 ,  H04N21/42204 ,  H04N21/4314 ,  H04N21/4316 ,  H04N21/4334 ,  H04N21/4345 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4438 ,  H04N21/4532 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/47214 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8586 ,  H04N2007/1739

摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。

公开(公告)号：US20050010949A1

公开(公告)日：2005-01-13

申请号：US10899881

申请日：2004-07-27

申请人： Thomas Ward ,  Kenneth Hancock ,  Douglas Macrae

发明人： Thomas Ward ,  Kenneth Hancock ,  Douglas Macrae

IPC分类号： H04N5/782 ,  H04N7/16 ,  H04N7/173 ,  H04N7/025 ,  H04N5/445 ,  G06F3/00 ,  H04N7/10 ,  G06F13/00

CPC分类号： H04N21/458 ,  H04N5/44543 ,  H04N5/782 ,  H04N7/17318 ,  H04N21/25891 ,  H04N21/42204 ,  H04N21/4314 ,  H04N21/4316 ,  H04N21/4334 ,  H04N21/4345 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4438 ,  H04N21/4532 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/47214 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8586 ,  H04N2007/1739

摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。

公开(公告)号：US08137197B2

公开(公告)日：2012-03-20

申请号：US11764788

申请日：2007-06-18

申请人： Douglas Macrae ,  Thomas Westberg ,  John O'Keefe

发明人： Douglas Macrae ,  Thomas Westberg ,  John O'Keefe

IPC分类号： A63F9/24

CPC分类号： A63F13/85 ,  A63F13/12 ,  A63F13/79 ,  A63F2300/407 ,  A63F2300/535 ,  A63F2300/5506 ,  A63F2300/57 ,  G06Q20/20 ,  G06Q20/201

摘要： A system and a method of providing a targeted newsletter is provided. The method includes monitoring a game while a game player plays the game on a game computer, collecting game related information, uploading the game related information to a remote server, generating a newsletter on the remote server that is tailored for the game player based on the game related information, and transferring the newsletter to the game player.

摘要翻译： 提供了提供有针对性的通讯的系统和方法。 该方法包括在游戏者在游戏机上玩游戏时监视游戏，收集游戏相关信息，将游戏相关信息上传到远程服务器，基于该游戏玩家在远程服务器上生成针对游戏玩家定制的通讯 游戏相关信息，并将通讯传送给游戏玩家。

公开(公告)号：US20110083141A1

公开(公告)日：2011-04-07

申请号：US12853386

申请日：2010-08-10

申请人： Thomas E. Westberg ,  Douglas Macrae ,  Klaus Renner ,  Shawn P. O'Neil

发明人： Thomas E. Westberg ,  Douglas Macrae ,  Klaus Renner ,  Shawn P. O'Neil

IPC分类号： H04N7/167

CPC分类号： H04N21/4122 ,  H04N21/418 ,  H04N21/426

摘要： The present invention relates to television, systems and methods, and more particularly, to interactive television systems having user equipment that includes a point of deployment. (“POD”) host device and POD modules for use in conjunction with the POD host device. The interactive televisions systems may have different user equipment arrangements for supporting one or more POD modules. The POD modules may provide a user of the interactive television system with access to various programs and services. The POD module may also implement a back-channel communications link with a service provider. The POD module may also receive modules which may upgrade the hardware or software of the interactive television system.

摘要翻译： 本发明涉及电视，系统和方法，更具体地说，涉及具有包括部署点的用户设备的交互式电视系统。 （“POD”）主机设备和与POD主机设备配合使用的POD模块。 交互式电视系统可以具有用于支持一个或多个POD模块的不同的用户设备布置。 POD模块可以向互动电视系统的用户提供对各种程序和服务的访问。 POD模块还可以实现与服务提供商的后向通道通信链路。 POD模块还可以接收可以升级交互式电视系统的硬件或软件的模块。

公开(公告)号：US20080004122A1

公开(公告)日：2008-01-03

申请号：US11764788

申请日：2007-06-18

申请人： Douglas Macrae ,  Thomas Westberg ,  John O'Keefe

发明人： Douglas Macrae ,  Thomas Westberg ,  John O'Keefe

IPC分类号： A63F9/24

CPC分类号： A63F13/85 ,  A63F13/12 ,  A63F13/79 ,  A63F2300/407 ,  A63F2300/535 ,  A63F2300/5506 ,  A63F2300/57 ,  G06Q20/20 ,  G06Q20/201

摘要： A system and a method of providing a targeted newsletter is provided. The method includes monitoring a game while a game player plays the game on a game computer, collecting game related information, uploading the game related information to a remote server, generating a newsletter on the remote server that is tailored for the game player based on the game related information, and transferring the newsletter to the game player.

摘要翻译： 提供了提供有针对性的通讯的系统和方法。 该方法包括在游戏者在游戏机上玩游戏时监视游戏，收集游戏相关信息，将游戏相关信息上传到远程服务器，基于该游戏玩家在远程服务器上生成针对游戏玩家定制的通讯 游戏相关信息，并将通讯传送给游戏玩家。

公开(公告)号：US20050015803A1

公开(公告)日：2005-01-20

申请号：US10717271

申请日：2003-11-18

申请人： Douglas Macrae ,  Thomas Westberg ,  Thomas Ward

发明人： Douglas Macrae ,  Thomas Westberg ,  Thomas Ward

IPC分类号： H04N5/445 ,  H04N5/45 ,  H04N7/16 ,  G06F3/00 ,  G06F13/00

CPC分类号： H04N21/488 ,  H04N5/44543 ,  H04N5/45 ,  H04N7/16 ,  H04N7/162 ,  H04N21/4316 ,  H04N21/4438 ,  H04N21/4532 ,  H04N21/4755 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/4882 ,  H04N21/4886 ,  H04N21/8126

摘要： An interactive television program guide application is provided that displays real-time information to a user. The interactive television program guide application may display alerts for indicating to the user the availability of real-time information. The interactive television program guide application may also display program listings with real-time information. In response to the user selecting a program listing, the interactive television program guide application may provide the user with an indication that real-time content related to the selected listing is available. In some embodiments, the real-time content is not the program corresponding to the selected program listing.

摘要翻译： 提供了向用户显示实时信息的交互式电视节目指南应用。 交互式电视节目指南应用可以显示用于向用户指示实时信息的可用性的警报。 交互式电视节目指南应用还可以显示具有实时信息的节目列表。 响应于用户选择节目列表，交互式电视节目指南应用程序可以向用户提供与所选择的列表相关的实时内容可用的指示。 在一些实施例中，实时内容不是与所选择的节目列表相对应的节目。