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公开(公告)号：USRE44899E1
公开(公告)日：2014-05-13
申请号：US13336738
申请日：2011-12-23
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0225 , G06Q30/0243 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0261 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , G06Q30/0277
摘要： Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
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公开(公告)号：USRE44724E1
公开(公告)日：2014-01-21
申请号：US09577798
申请日：2000-05-24
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0225 , G06Q30/0243 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0261 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , G06Q30/0277
摘要： Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
摘要翻译： 公开了用于通过诸如因特网的网络来发送广告的方法和装置。 对个人用户和网络进行统计，并且跟踪广告的使用以允许针对个体用户的广告。 响应于附属站点的请求，广告服务器基于用户和网络的分析，向访问站点页面的人发送适当的一个广告。
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公开(公告)号：US07930207B2
公开(公告)日：2011-04-19
申请号：US10798340
申请日：2004-03-12
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0225 , G06Q30/0243 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0261 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , G06Q30/0277
摘要： Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
摘要翻译： 公开了用于通过诸如因特网的网络来发送广告的方法和装置。 对个人用户和网络进行统计，并且跟踪广告的使用，以允许针对个人用户的广告。 响应于附属站点的请求，广告服务器基于用户和网络的分析，向访问站点页面的人发送适当的一个广告。
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公开(公告)号：US07085682B1
公开(公告)日：2006-08-01
申请号：US10245580
申请日：2002-09-18
申请人： Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
发明人： Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
IPC分类号： H04N7/16
CPC分类号： G06Q30/02
摘要： A method and system for analyzing website activity. According to an example embodiment, the system receives event-level data representing visitor session activity on a client website; attributes characteristic information of the event-level data associated with each visitor's session to at least one of a plurality of visitor segments, stores results of the attributed information aggregated according to visitor segment prior to a client-requested analysis of the event-level data, and provides online reports based on the resultant data in response to a client-requested analysis of the event-level data.
摘要翻译： 分析网站活动的方法和系统。 根据示例实施例，系统在客户端网站上接收表示访问者会话活动的事件级数据; 将与每个访问者会话相关联的事件级数据的特征信息属性与多个访问者段中的至少一个相关联，存储根据客户端请求分析事件级数据之前根据访问者段聚集的归属信息的结果， 并根据客户请求的事件级数据分析，根据结果数据提供在线报告。
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5.发明申请System and Method for Reporting Website Activity Based on Inferred Attribution Methodology 审中-公开基于推论归因方法报告网站活动的系统和方法公开(公告)号：US20130254389A1
公开(公告)日：2013-09-26
申请号：US13895975
申请日：2013-05-16
申请人： Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
发明人： Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
IPC分类号： H04L12/26
CPC分类号： H04L43/0876 , G06F11/3438 , G06F11/3495 , G06F2201/86 , G06F2201/875
摘要： A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides reports based on the inferred attribution.
摘要翻译： 报告网站活动的方法和系统。 根据示例实施例，系统接收表示客户端网站上的访问者活动的事件级数据，基于访问者活动推测一个或多个指标归属于至少一个导航实体，并且基于所推断的归属来提供报告。
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6.发明授权System and method for reporting website activity based on inferred attribution methodology 有权基于推测归因方法报告网站活动的系统和方法公开(公告)号：US08452865B1
公开(公告)日：2013-05-28
申请号：US12073503
申请日：2008-03-06
申请人： Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
发明人： Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
IPC分类号： G06F15/16
CPC分类号： H04L43/0876 , G06F11/3438 , G06F11/3495 , G06F2201/86 , G06F2201/875
摘要： A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides reports based on the inferred attribution.
摘要翻译： 报告网站活动的方法和系统。 根据示例实施例，系统接收表示客户端网站上的访问者活动的事件级数据，基于访问者活动推测一个或多个指标归属于至少一个导航实体，并且基于所推断的归属来提供报告。
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7.发明授权System and method for reporting website activity based on inferred attribution methodology 有权基于推测归因方法报告网站活动的系统和方法公开(公告)号：US07349827B1
公开(公告)日：2008-03-25
申请号：US10245579
申请日：2002-09-18
申请人： Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
发明人： Jonathan Marc Heller , James Christopher Kim , Dwight Allen Merriman , Andrew Joel Erlichson , Benjamin Chien-wen Lee
IPC分类号： G06F11/30
CPC分类号： H04L43/0876 , G06F11/3438 , G06F11/3495 , G06F2201/86 , G06F2201/875
摘要： A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity through navigation entities on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides online reports to the client based on the inferred attribution.
摘要翻译： 报告网站活动的方法和系统。 根据示例性实施例，系统通过客户端网站上的导航实体接收表示访问者活动的事件级数据，基于访问者活动推测一个或多个指标归属于至少一个导航实体，并且向客户端提供在线报告 基于推断的归因。
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公开(公告)号：US5948061A
公开(公告)日：1999-09-07
申请号：US738634
申请日：1996-10-29
IPC分类号： G06Q30/02 , G06F17/30 , G06F151/00
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0225 , G06Q30/0243 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0261 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , G06Q30/0277
摘要： Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
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公开(公告)号：US07844488B2
公开(公告)日：2010-11-30
申请号：US10798342
申请日：2004-03-12
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0225 , G06Q30/0243 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0261 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , G06Q30/0277
摘要： Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
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公开(公告)号：US08676644B2
公开(公告)日：2014-03-18
申请号：US10254923
申请日：2002-09-26
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0225 , G06Q30/0243 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0261 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , G06Q30/0277
摘要： Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
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