公开(公告)号：US20140040932A1

公开(公告)日：2014-02-06

申请号：US13708632

申请日：2012-12-07

Applicant: ELWHA LLC, A LIMITED LIABILITY CORPORATION OF THE

Inventor： William H. Gates, III ,  Daniel A. Gerrity ,  Paul Holman ,  Roderick A. Hyde ,  Edward K.Y. Jung ,  Jordin T. Kare ,  Royce A. Levien ,  Robert W. Lord ,  Richard T. Lord ,  Mark A. Malamud ,  Nathan P. Myhrvold ,  John D. Rinaldo ,  Keith D. Rosema ,  Clarence T. Tegreene ,  Lowell L. Wood, JR.

IPC: H04N21/25

CPC classification number: H04N21/44218 ,  H04N21/251 ,  H04N21/258 ,  H04N21/4222 ,  H04N21/4318 ,  H04N21/44213 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/4758 ,  H04N21/485

Abstract: Systems and methods for viewing dynamically customized audio-visual content are described. In some implementations, a process may include providing at least one selection signal indicative of a viewer preference, receiving a dynamically customized audio-visual content including an audio-visual core portion having at least one revised content portion customized in accordance with the at least one selection signal, displaying the dynamically-customized audio-visual content; and providing a consideration for the dynamically-customized audio-visual content.

Abstract translation: 描述用于观看动态定制的视听内容的系统和方法。 在一些实施方案中，过程可以包括提供指示观众偏好的至少一个选择信号，接收动态定制的视听内容，所述动态定制的视听内容包括具有根据至少一个 选择信号，显示动态定制的视听内容; 并为动态定制的视听内容提供考虑。

公开(公告)号：US20140040946A1

公开(公告)日：2014-02-06

申请号：US13827167

申请日：2013-03-14

Applicant: Elwha LLC, a limited liability corporation of the State of Delaware

Inventor： William H. Gates, III ,  Daniel A. Gerrity ,  Pablos Holman ,  Roderick A. Hyde ,  Edward K.Y. Jung ,  Jordin T. Kare ,  Royce A. Levien ,  Robert W. Lord ,  Richard T. Lord ,  Mark A. Malamud ,  Nathan P. Myhrvold ,  John D. Rinaldo, JR. ,  Keith D. Rosema ,  Clarence T. Tegreene ,  Lowell L. Wood, JR.

IPC: H04N21/81

Abstract: Systems and methods for dynamic customization of advertising content are described. In some implementations, a process may include obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user, modifying at least part of an audio-visual content in accordance with the at least one customization input to create a dynamically customized audio-visual content, and providing the dynamically-customized audio-visual content.

公开(公告)号：US20140040930A1

公开(公告)日：2014-02-06

申请号：US13689488

申请日：2012-11-29

Applicant: ELWHA LLC, A LIMITED LIABILITY CORPORATION OF THE

Inventor： William H. Gates, III ,  Daniel A. Gerrity ,  Paul Holman ,  Roderick A. Hyde ,  Edward K.Y. Jung ,  Jordin T. Kare ,  Royce A. Levien ,  Robert W. Lord ,  Richard T. Lord ,  Mark A. Malamud ,  Nathan P. Myhrvold ,  John D. Rinaldo, JR. ,  Keith D. Rosema ,  Clarence T. Tegreene ,  Lowell L. Wood, JR.

IPC: H04N21/25

CPC classification number: H04N21/251 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/42201 ,  H04N21/4318 ,  H04N21/4415 ,  H04N21/44213 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/4755 ,  H04N21/4756 ,  H04N21/6125 ,  H04N21/8106

Abstract: Systems and methods for viewing dynamically customized audio-visual content are described. In some implementations, a process may include providing at least one selection signal indicative of a preference, receiving a dynamically customized audio-visual content including an audio-visual core portion at least partially modified with at least one revised content portion in accordance with the at least one selection signal, and displaying the dynamically-customized audio-visual content.

Abstract translation: 描述用于观看动态定制的视听内容的系统和方法。 在一些实现中，过程可以包括提供指示偏好的至少一个选择信号;接收动态定制的视听内容，所述动态定制的视听内容包括视听核心部分，其至少部分地根据所述at 至少一个选择信号，并显示动态定制的视听内容。

公开(公告)号：US20140040945A1

公开(公告)日：2014-02-06

申请号：US13801079

申请日：2013-03-13

Applicant: Elwha LLC, a limited liability corporation of the State of Delaware

Inventor： William H. Gates, III ,  Daniel A. Gerrity ,  Pablos Holman ,  Roderick A. Hyde ,  Edward K.Y. Jung ,  Jordin T. Kare ,  Royce A. Levien ,  Robert W. Lord ,  Richard T. Lord ,  Mark A. Malamud ,  Nathan P. Myhrvold ,  John D. Rinaldo, JR. ,  Keith D. Rosema ,  Clarence T. Tegreene ,  Lowell L. Wood, JR.

IPC: H04N21/435

CPC classification number: H04N21/435 ,  G06Q30/0269 ,  H04N21/42201 ,  H04N21/44213 ,  H04N21/458

Abstract: Systems and methods for dynamic customization of advertising content are described. In some implementations, a process may include obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user, modifying at least part of an audio-visual content in accordance with the at least one customization input to create a dynamically customized audio-visual content, and providing the dynamically-customized audio-visual content.

Abstract translation: 描述了用于动态定制广告内容的系统和方法。 在一些实现中，过程可以包括至少部分地基于对应于至少一个用户的个性化信息来获得至少一个定制输入，根据至少一个定制输入来修改视听内容的至少一部分以创建 动态定制的视听内容，并提供动态定制的视听内容。

公开(公告)号：US20140040039A1

公开(公告)日：2014-02-06

申请号：US13720727

申请日：2012-12-19

Applicant: Elwha LLC, a limited liability corporation of the State of Delaware

Inventor： William H. Gates, III ,  Daniel A. Gerrity ,  Paul Holman ,  Roderick A. Hyde ,  Edward K.Y. Jung ,  Jordin T. Kare ,  Royce A. Levien ,  Robert W. Lord ,  Richard T. Lord ,  Mark A. Malamud ,  Nathan P. Myhrvold ,  John D. Rinaldo, JR. ,  Keith D. Rosema ,  Clarence T. Tegreene ,  Lowell L. Wood, JR.

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: Systems and methods for dynamic customization of advertising content are described. In some implementations, a process may include providing at least one selection signal indicative of a viewer preference, receiving a dynamically customized audio-visual content including a dynamically customized advertising content portion having at least one revised content portion customized in accordance with the at least one selection signal, and displaying the dynamically-customized audio-visual content.

Abstract translation: 描述了用于动态定制广告内容的系统和方法。 在一些实现中，过程可以包括提供指示观众偏好的至少一个选择信号;接收动态定制的视听内容，其包括动态定制的广告内容部分，所述动态定制的广告内容部分具有至少一个根据所述至少一个 选择信号，并显示动态定制的视听内容。