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    SYSTEMS AND METHODS FOR ASSESSING VIEWER INTEREST IN CONTENT AND ADVERTISEMENTS
    1.
    发明申请
    SYSTEMS AND METHODS FOR ASSESSING VIEWER INTEREST IN CONTENT AND ADVERTISEMENTS 审中-公开
    用于评估内容和广告中的观众兴趣的系统和方法

    公开(公告)号：US20160381418A1

    公开(公告)日：2016-12-29

    申请号：US15262849

    申请日：2016-09-12

    Applicant: EchoStar Technologies L.L.C.

    Inventor： John Card, II

    IPC: H04N21/442 ,  H04N21/658 ,  H04N21/2668 ,  H04N21/845 ,  H04N21/466 ,  H04N21/472 ,  H04N21/25 ,  H04N21/81 ,  H04N21/45

    CPC classification number: H04N21/44222 ,  G06Q30/0242 ,  H04H60/33 ,  H04N21/251 ,  H04N21/252 ,  H04N21/2668 ,  H04N21/44204 ,  H04N21/44213 ,  H04N21/4532 ,  H04N21/466 ,  H04N21/4667 ,  H04N21/47217 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/8456

    Abstract: A method for assessing viewer interest in content and advertisements may include receiving an indication regarding a content playback mode change (e.g., a change from a skip or fast-forward mode to a pause or rewind mode) occurring during playing of a media content segment such as a television program or movie. The method then proceeds to associate the playback mode change with a sub-segment of the television program, such as an advertisement or commercial, and a level of interest of a user in the advertisement or commercial is determined based on the associated content playback mode change. An item, such as an advertisement or promotional offer can be selected to be presented to the user based on the determined level of interest of the user in the advertisement or commercial. Systems for assessing viewer interest in content and advertisements include devices and components configured to perform or enable such methods.

    Abstract translation: 用于评估观众对内容和广告兴趣的方法可以包括：在播放媒体内容片段期间发生的关于内容播放模式改变（例如，从跳过或快进模式到暂停或快退模式的改变）的指示， 作为电视节目或电影。 然后，该方法继续将重放模式改变与电视节目的子段（诸如广告或广告）相关联，并且基于相关联的内容重放模式改变来确定用户在广告或广告中的兴趣水平 。 可以基于用户在广告或广告中确定的兴趣水平来选择诸如广告或促销优惠的项目以呈现给用户。 用于评估观众对内容和广告兴趣的系统包括被配置为执行或启用这样的方法的设备和组件。

    SYSTEMS AND METHODS FOR SYNCHRONIZATION OF TELEVISION CHANNEL DATA
    2.
    发明申请
    SYSTEMS AND METHODS FOR SYNCHRONIZATION OF TELEVISION CHANNEL DATA 审中-公开
    电视通道数据同步的系统和方法

    公开(公告)号：US20170034584A1

    公开(公告)日：2017-02-02

    申请号：US15215445

    申请日：2016-07-20

    Applicant: EchoStar Technologies L.L.C.

    Inventor： Steven Michael Casagrande ,  John Card, II

    IPC: H04N21/482 ,  H04N21/472 ,  H04N21/458 ,  H04N21/438 ,  H04N21/442 ,  H04N21/462 ,  H04N21/84

    Abstract: A television navigation device, such as a digital video recorder (DVR), searches for a television channel program lineup in an electronic program guide (EPG) of a service provider that matches the television channel program lineup for what the television navigation device understands to be that of a particular television channel. The television navigation device then assigns the particular television channel to the service provider's channel identifier of the matching television channel the EPG. This channel identifier will then be used by the television navigation device to command the receiving device associated with the service provider to tune to the particular television channel at the appropriate time.

    Abstract translation: 诸如数字录像机（DVR）的电视导航装置在电视节目指南（EPG）中搜索电视节目指南（EPG），电视节目指南（EPG）与电视频道节目阵容匹配，用于电视导航设备理解为 一个特定的电视频道。 电视导航装置然后将特定电视频道分配给服务提供商的EPG的匹配电视频道的频道标识符。 电视导航装置将使用该信道标识符来命令与服务提供商相关联的接收设备在适当的时间调谐到特定的电视频道。

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