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    Systems and Methods to Deliver Targeted Advertisements to Audience
    7.
    发明申请
    Systems and Methods to Deliver Targeted Advertisements to Audience 有权
    向受众提供定向广告的系统和方法

    公开(公告)号：US20110302036A1

    公开(公告)日：2011-12-08

    申请号：US13221750

    申请日：2011-08-30

    申请人： Edward W. Fordyce, III ,  Michelle Eng Winters ,  Kevin Paul Siegel ,  Leigh Amaro ,  Charles Raymond Byce ,  Nurtekin Savas

    发明人： Edward W. Fordyce, III ,  Michelle Eng Winters ,  Kevin Paul Siegel ,  Leigh Amaro ,  Charles Raymond Byce ,  Nurtekin Savas

    IPC分类号： G06Q30/00

    CPC分类号： G06Q20/20 ,  G06Q20/401 ,  G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0267 ,  G06Q30/0268 ,  G06Q30/0269

    摘要： In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler, a profile generator to generate a profile of a user based on the transaction data, an advertisement selector to identify an advertisement based on the profile of the user in response to the transaction handler processing a transaction of the user, and a portal coupled to the transaction handler to provide the advertisement for presentation to the user in connection with information about the transaction of the user. In one example, the profile includes a plurality of values representing aggregated spending of the user in various areas to summarize the transactions of the user.

    摘要翻译： 一方面，系统包括用于处理事务的事务处理程序，用于存储记录在事务处理程序处理的事务的事务数据的数据仓库，基于事务数据生成用户简档的简档生成器，广告选择器 响应于处理用户的事务的事务处理程序响应于用户的简档来识别广告，以及耦合到事务处理程序的门户，以提供广告以便呈现给用户，以及关于用户的交易的信息 。 在一个示例中，简档包括表示用户在各个区域中的汇总消费的多个值，以总结用户的交易。

    Systems and Methods for Advertising Services Based on an SKU-Level Profile
    8.
    发明申请
    Systems and Methods for Advertising Services Based on an SKU-Level Profile 审中-公开
    基于SKU级配置文件的广告服务系统和方法

    公开(公告)号：US20110093335A1

    公开(公告)日：2011-04-21

    申请号：US12899144

    申请日：2010-10-06

    申请人： Edward W. Fordyce, III ,  Michelle Eng Winters ,  Leigh Amaro ,  Nurtekin Savas ,  Kevin Paul Siegel ,  Charles Raymond Byce

    发明人： Edward W. Fordyce, III ,  Michelle Eng Winters ,  Leigh Amaro ,  Nurtekin Savas ,  Kevin Paul Siegel ,  Charles Raymond Byce

    IPC分类号： G06Q20/00 ,  G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q20/40 ,  G06Q30/0255 ,  G06Q30/0269

    摘要： In one aspect, a computing apparatus includes: a transaction handler to process transactions; a portal to receive, from users, consent data that identifies account identifiers of the users; a data warehouse to store transaction data recording the transactions and store purchase details for at least some of the transactions; and a profile generator to generate profiles based on the transaction data and the purchase details stored in the data warehouse. In response to an authorization request received in the transaction handler for a payment transaction identifying a first account identifier, the system is to use the transaction handler to request purchase details associated with the authorization request from the merchant via a response to the authorization request, and receive and store the purchase details associated with the authorization request in the data warehouse, in response to a determination that the first account identifier is associated with consent data.

    摘要翻译： 一方面，一种计算装置包括：处理事务的事务处理程序; 从用户接收用于标识用户的帐户标识符的同意数据的门户; 数据仓库，用于存储记录交易的交易数据，并存储至少一些交易的购买细节; 以及基于交易数据和存储在数据仓库中的购买细节来生成简档的简档生成器。 响应于在用于识别第一帐户标识符的支付交易的交易处理程序中接收到的授权请求，系统将使用交易处理程序通过对授权请求的响应从商家请求与授权请求相关联的购买细节，以及 响应于第一帐户标识符与同意数据相关联的确定，接收并将与授权请求相关联的购买详情存储在数据仓库中。

    Systems and Methods for Panel Enhancement with Transaction Data
    9.
    发明申请
    Systems and Methods for Panel Enhancement with Transaction Data 审中-公开
    使用交易数据进行面板增强的系统和方法

    公开(公告)号：US20120109709A1

    公开(公告)日：2012-05-03

    申请号：US13277159

    申请日：2011-10-19

    申请人： Edward W. Fordyce, III ,  Michelle Eng Winters ,  Charles Raymond Byce ,  Kevin Paul Siegel ,  Ryan Hagey ,  Leigh Amaro ,  Nurtekin Savas

    发明人： Edward W. Fordyce, III ,  Michelle Eng Winters ,  Charles Raymond Byce ,  Kevin Paul Siegel ,  Ryan Hagey ,  Leigh Amaro ,  Nurtekin Savas

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/02 ,  G06Q30/0201

    摘要： In one aspect, a computing apparatus is configured to generate audience measurement data regarding presentation of information to a plurality of customers via one or more media channels, identify the plurality of customers to a transaction handler to request information, receive the information generated based on transaction data related to a plurality of transactions processed at the transaction handler, and generate a report based on the audience measurement data and the information generated based on the transaction data. The one or more media channels may include an online media channel, a mobile communication channel, or an offline media channel, such as television broadcast, radio broadcast, newspaper, magazine, direct mail, billboard, etc.

    摘要翻译： 一方面，一种计算装置被配置为经由一个或多个媒体信道生成关于向多个客户呈现信息的观众测量数据，将多个客户识别到交易处理器以请求信息，接收基于交易产生的信息 与在交易处理器处理的多个交易相关的数据，并且基于观众测量数据和基于交易数据生成的信息生成报告。 一个或多个媒体频道可以包括在线媒体频道，移动通信频道，或诸如电视广播，无线电广播，报纸，杂志，直邮，广告牌等的离线媒体频道。