-
公开(公告)号：US20120123851A1
公开(公告)日：2012-05-17
申请号：US12945620
申请日：2010-11-12
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： Techniques are provided for use in online advertising, such as sponsored search advertising. Information may be obtained that includes historical online advertising information including information relating to conversion rates associated with bid amounts or bid amount ranges, as well as a proposed advertiser bid amount or bid amount range. Based at least in part on obtained information, a forecasted or predicted conversion rate or conversion rate range associated with the proposed bid amount or bid amount range is determined, and associated reporting is provided to the advertiser, which may include click equivalent information associated with a bidding-related standard or benchmark.
摘要翻译： 技术提供用于在线广告，如赞助搜索广告。 可以获得包括历史在线广告信息的信息，包括与投标金额或出价金额范围相关联的转换率的相关信息，以及建议的广告商投标金额或出价金额范围。 至少部分地基于所获得的信息，确定与所提出的出价金额或出价金额范围相关联的预测或预测的转换率或转换率范围，并且向广告商提供相关联的报告，其可以包括与一个 投标相关标准或基准。
-
公开(公告)号：US20110223571A1
公开(公告)日：2011-09-15
申请号：US12723400
申请日：2010-03-12
IPC分类号： G09B19/00
CPC分类号： G06Q30/02
摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
摘要翻译： 提供了各种在线元素与情绪状态的关联的方法和系统。 可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。 在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类 进入特定的情绪状态。
-
公开(公告)号：US20110231246A1
公开(公告)日：2011-09-22
申请号：US12726683
申请日：2010-03-18
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0244
摘要： Techniques are provided relating to advertising campaign optimization. Information is obtained relating to online and offline behavior of a set of individuals in association with a brand associated an advertising campaign. Based at least in part on the information, one or more metrics are determined reflecting an association between online advertising and offline behavior relating to the brand, or vice versa. Optimization is performed for at least one parameter of an online advertising campaign or an offline advertising campaign based at least in part on at least one of the one or more metrics. The campaign could also be a combined offline/online campaign.
摘要翻译： 提供了与广告活动优化有关的技术。 获得与一个与广告活动有关的品牌相关联的一组个人的在线和离线行为的信息。 至少部分地基于信息，确定一个或多个指标，反映在线广告和与品牌相关的离线行为之间的关联，反之亦然。 至少部分地基于所述一个或多个度量中的至少一个，对在线广告活动或离线广告活动的至少一个参数进行优化。 广告系列也可以是离线/在线联合活动。
-
公开(公告)号：US20110231245A1
公开(公告)日：2011-09-22
申请号：US12726610
申请日：2010-03-18
申请人： Tarun Bhatia , David Reiley , Randall Lewis , Eric Theodore Bax , Darshan V. Kantak , Ayman Farahat
发明人： Tarun Bhatia , David Reiley , Randall Lewis , Eric Theodore Bax , Darshan V. Kantak , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244
摘要： Techniques are provided relating to optimization of an online advertising campaign. Information is obtained relating to online advertising, associated with a brand associated with an online advertising campaign, directed to each of a set of individuals. Information is also obtained relating to offline behavior of the individuals in association with the brand. One or more metrics are determined that are associated with a relationship between the online advertising and the offline behavior. Optimization of at least one parameter of the online advertising campaign is performed based at least in part on at least one of the one or more metrics.
摘要翻译： 提供了关于在线广告活动的优化的技术。 获取与针对与一组个人相关联的与在线广告活动相关联的品牌的在线广告的信息。 还有关于与品牌相关的个人的离线行为的信息。 确定与在线广告和离线行为之间的关系相关联的一个或多个指标。 至少部分地基于一个或多个度量中的至少一个来执行在线广告活动的至少一个参数的优化。
-
公开(公告)号：US20110173063A1
公开(公告)日：2011-07-14
申请号：US12685329
申请日：2010-01-11
CPC分类号： G06Q30/0246 , G06Q30/02 , G06Q30/0247 , G06Q30/0275
摘要： The present invention provides methods and systems for use in online advertising campaign management, including bid management in an online advertising auction. Techniques are provided in which a benchmark set of previously served advertisements is identified, and associated performance information is obtained. During an online auction, when an advertisement impression opportunity becomes available, information obtained using a machine learning technique may be utilized in forecasting an advertiser value-based metric associated with the opportunity, using the benchmark set of advertisements and the associated performance. The forecasted advertiser value-based metric can be used in determining bidding and pricing associated with the opportunity.
摘要翻译： 本发明提供在线广告活动管理中使用的方法和系统，包括在线广告拍卖中的投标管理。 提供了技术，其中识别先前服务的广告的基准集合，并且获得相关联的演出信息。 在网络拍卖期间，当广告印象机会变得可用时，使用机器学习技术获得的信息可以用于使用广告的基准集合和相关联的表现来预测与机会相关联的基于广告商的价值度量。 预测的基于广告客户价值的指标可用于确定与机会相关的投标和定价。
-
公开(公告)号：US08888497B2
公开(公告)日：2014-11-18
申请号：US12723400
申请日：2010-03-12
CPC分类号： G06Q30/02
摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
摘要翻译： 提供了各种在线元素与情绪状态的关联的方法和系统。 可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。 在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类 进入特定的情绪状态。
-
公开(公告)号：US08442849B2
公开(公告)日：2013-05-14
申请号：US12723520
申请日：2010-03-12
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.
摘要翻译： 提供用于情感映射的方法和系统，例如在线用户，至少部分地基于用户的在线活动。 提供了技术，其中生成或获得包括一组情绪状态的信息，例如表示人类情感频谱的情感状态的分层网络。 获得有关用户在线活动和用户内容选择的信息。 至少部分地基于该信息，将用户分类为情感状态集合的情绪状态，并且可以相应地将广告或内容定向到用户。
-
公开(公告)号：US20110231244A1
公开(公告)日：2011-09-22
申请号：US12726556
申请日：2010-03-18
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0255 , G06Q30/0271
摘要： Techniques are provided for targeting of online advertisements. Methods are provided in which information including a top set of customers of an advertiser is obtained. Information is obtained relating to online and offline behavior of the top customers in association with one or more brands of the advertiser. For a particular top customer, based at least in part on behavior information relating to the particular top customer in association with the one or more brands, the particular top customer is targeted with an online advertisement.
摘要翻译： 提供了针对在线广告的技术。 提供了一种方法，其中获得包括广告主的顶层顾客的信息。 获得与一个或多个品牌的广告客户相关的顶级客户的在线和离线行为的信息。 对于特定的顶级客户，至少部分地基于与一个或多个品牌相关联的与特定顶级客户相关的行为信息，特定的顶级客户被定位为在线广告。
-
公开(公告)号：US20110191191A1
公开(公告)日：2011-08-04
申请号：US12697773
申请日：2010-02-01
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275
摘要： Some embodiments of the invention provide techniques for placing “placeholder” bids in an auction associated with online advertising marketplace. Placeholder bids can include bids that are not actually entered or placed in the auction or marketplace. Rather, placeholder bids can include hypothetical bids. Impacts of placeholder bids, should the placeholder bids have been entered or placed as actual bids, can be assessed. An assessment can include assessing an impact on auction and marketplace parameters, an impact on bid or campaign performance, and an impact on downstream parameters such as user behavior, such as associated conversions or purchasing.
摘要翻译： 本发明的一些实施例提供了将“占位符”出价放置在与在线广告市场相关联的拍卖中的技术。 占位符出价可以包括实际输入或放置在拍卖或市场中的出价。 相反，占位符出价可以包括假设出价。 如果占位符投标已经输入或放置为实际出价，则可以评估占位符投标的影响。 评估可以包括评估对拍卖和市场参数的影响，对出价或广告系列效果的影响，以及对用户行为（如相关转化或购买）等下游参数的影响。
-
10.发明申请ESTIMATING ON-LINE ADVERTISING INVENTORY VALUE BASED ON CONTRACT ELIGIBILITY INFORMATION 有权根据合同资格信息估算在线广告库存价值公开(公告)号：US20100082503A1
公开(公告)日：2010-04-01
申请号：US12240826
申请日：2008-09-29
CPC分类号： G06Q30/0273 , G06Q10/087 , G06Q30/02 , G06Q30/0269 , G06Q30/0283
摘要： Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.
摘要翻译： 公开了用于定价在线广告库存的装置和方法的装置和方法。 在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定 每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。
-
-
-
-
-
-
-
-
-
搜索结果
17 条记录 (耗时 0.021 秒)
