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公开(公告)号：US20110231245A1
公开(公告)日：2011-09-22
申请号：US12726610
申请日：2010-03-18
申请人： Tarun Bhatia , David Reiley , Randall Lewis , Eric Theodore Bax , Darshan V. Kantak , Ayman Farahat
发明人： Tarun Bhatia , David Reiley , Randall Lewis , Eric Theodore Bax , Darshan V. Kantak , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244
摘要： Techniques are provided relating to optimization of an online advertising campaign. Information is obtained relating to online advertising, associated with a brand associated with an online advertising campaign, directed to each of a set of individuals. Information is also obtained relating to offline behavior of the individuals in association with the brand. One or more metrics are determined that are associated with a relationship between the online advertising and the offline behavior. Optimization of at least one parameter of the online advertising campaign is performed based at least in part on at least one of the one or more metrics.
摘要翻译： 提供了关于在线广告活动的优化的技术。 获取与针对与一组个人相关联的与在线广告活动相关联的品牌的在线广告的信息。 还有关于与品牌相关的个人的离线行为的信息。 确定与在线广告和离线行为之间的关系相关联的一个或多个指标。 至少部分地基于一个或多个度量中的至少一个来执行在线广告活动的至少一个参数的优化。
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公开(公告)号：US20120022937A1
公开(公告)日：2012-01-26
申请号：US12841900
申请日：2010-07-22
申请人： Tarun Bhatia , Darshan Kantak , Chris Jaffe , Eric Theodore Bax , Ayman Farahat
发明人： Tarun Bhatia , Darshan Kantak , Chris Jaffe , Eric Theodore Bax , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0242
摘要： The present invention provides techniques associated with online advertisement brand engagement value, which can be of critical importance to brand advertisers. Techniques are also included involving use of brand engagement value across various online and offline advertising media and venues. Techniques are provided in which experiments are conducted, such as eyeball-tracking experiments, which include measurements to determine brand engagement value of particular online advertisement impressions. Information from the experiments is utilized in making determinations of brand engagement value, or anticipated brand engagement value, of online advertisement impressions for which brand engagement value has not been measured.
摘要翻译： 本发明提供了与在线广告品牌参与价值相关联的技术，其对于品牌广告商可能是至关重要的。 还包括在各种在线和离线广告媒体和场馆中使用品牌参与价值的技术。 提供了进行实验的技术，例如眼球跟踪实验，其包括测量以确定特定在线广告印象的品牌参与价值。 来自实验的信息用于确定品牌参与价值或预期的品牌参与价值，其中品牌参与价值未被衡量的在线广告展示。
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公开(公告)号：US20110225021A1
公开(公告)日：2011-09-15
申请号：US12723520
申请日：2010-03-12
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.
摘要翻译： 提供用于情感映射的方法和系统，例如在线用户，至少部分地基于用户的在线活动。 提供了技术，其中生成或获得包括一组情绪状态的信息，例如表示人类情感频谱的情感状态的分层网络。 获得有关用户在线活动和用户内容选择的信息。 至少部分地基于该信息，将用户分类为情感状态集合的情绪状态，并且可以相应地将广告或内容定向到用户。
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4.发明申请公开(公告)号：US20120010942A1
公开(公告)日：2012-01-12
申请号：US12831897
申请日：2010-07-07
申请人： Eric Theodore Bax , Tarun Bhatia , Ayman Farahat
发明人： Eric Theodore Bax , Tarun Bhatia , Ayman Farahat
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： The present invention provides techniques for use in assessing the value of information-related services of particular data providers to an online advertising marketplace participant, such as an advertiser, publisher, market-maker, or another data provider, in connection with activities relating to buying, selling or pricing of marketplace properties. Furthermore, a recommendation may be provided to the marketplace participant as to the value or desirability of the services of particular data providers. Techniques are provided in which actual or hypothetical impact of use of information of the particular data providers is assessed.
摘要翻译： 本发明提供了用于评估特定数据提供者与在线广告市场参与者（例如广告商，出版商，制造者或另一数据提供者）有关的购买信息相关服务的价值的技术 ，销售或定价市场物业。 此外，可以向市场参与者提供关于特定数据提供者的服务的价值或可取性的建议。 提供了技术，其中评估了使用特定数据提供者的信息的实际或假设影响。
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公开(公告)号：US20110223571A1
公开(公告)日：2011-09-15
申请号：US12723400
申请日：2010-03-12
IPC分类号： G09B19/00
CPC分类号： G06Q30/02
摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
摘要翻译： 提供了各种在线元素与情绪状态的关联的方法和系统。 可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。 在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类 进入特定的情绪状态。
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公开(公告)号：US08888497B2
公开(公告)日：2014-11-18
申请号：US12723400
申请日：2010-03-12
CPC分类号： G06Q30/02
摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
摘要翻译： 提供了各种在线元素与情绪状态的关联的方法和系统。 可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。 在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类 进入特定的情绪状态。
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公开(公告)号：US08442849B2
公开(公告)日：2013-05-14
申请号：US12723520
申请日：2010-03-12
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.
摘要翻译： 提供用于情感映射的方法和系统，例如在线用户，至少部分地基于用户的在线活动。 提供了技术，其中生成或获得包括一组情绪状态的信息，例如表示人类情感频谱的情感状态的分层网络。 获得有关用户在线活动和用户内容选择的信息。 至少部分地基于该信息，将用户分类为情感状态集合的情绪状态，并且可以相应地将广告或内容定向到用户。
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公开(公告)号：US20110264531A1
公开(公告)日：2011-10-27
申请号：US12767246
申请日：2010-04-26
申请人： Tarun Bhatia , Eric Theodore Bax
发明人： Tarun Bhatia , Eric Theodore Bax
IPC分类号： G06F15/173 , G06Q30/00 , G06F15/16 , G06F17/30
CPC分类号： G06Q30/0269 , H04L51/32
摘要： The present invention provides methods and systems for use in assessing sentiment of users associated with one or more Web-based activities or communications of a user, which can include messaging associated with one or more social networking applications. Furthermore, information or services are provided to the user, or another user, in connection with the assessed sentiment. For example, a user may be alerted, or action may be taken, if unforeseen or negative sentiment reaches or exceeds a designated threshold.
摘要翻译： 本发明提供了用于评估与一个或多个基于Web的活动或用户的通信相关联的用户的情绪的方法和系统，其可以包括与一个或多个社交网络应用相关联的消息。 此外，与评估情绪相关的信息或服务被提供给用户或另一用户。 例如，如果意外或负面情绪达到或超过指定的阈值，则可以提醒用户或者可以采取动作。
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公开(公告)号：US20110264525A1
公开(公告)日：2011-10-27
申请号：US12767331
申请日：2010-04-26
申请人： TARUN BHATIA , Eric Theodore Bax
发明人： TARUN BHATIA , Eric Theodore Bax
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： The present invention provides methods and systems for use in searching a user's online world, across independently provided applications including Web-based and desktop applications, which can include Web sites. Techniques are provided in which information is collected and indexed relating to activities and communications of a user, and of other users in association with activities and communications of the user, across independent Web-based applications. A graphical user interface is provided to allow user searching in association with the collected and indexed information. Search results are provided using a graphical user interface that can include Web results, personal results, and desktop results.
摘要翻译： 本发明提供了用于搜索用户在线世界的方法和系统，跨独立提供的应用，包括可以包括网站的基于Web的和桌面应用。 提供了技术，其中收集和索引与用户以及与用户的活动和通信相关联的其他用户跨独立的基于Web的应用程序的活动和通信的索引。 提供图形用户界面以允许用户搜索与收集的和索引的信息相关联。 使用可以包含Web结果，个人结果和桌面结果的图形用户界面提供搜索结果。
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公开(公告)号：US20110231243A1
公开(公告)日：2011-09-22
申请号：US12726518
申请日：2010-03-18
申请人： Tarun Bhatia , Eric Theodore Bax
发明人： Tarun Bhatia , Eric Theodore Bax
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0246 , G06Q30/0254 , G06Q30/0255
摘要： Techniques are provided for targeting of online advertisements. Methods are provided which include classifying an individual into a state, of a set of possible states, relative to relationship with regard to an offering or brand. The classification may be based on offline and online information. The states may relate to a degree of favorability with which the individual is disposed with regard to the offering or brand. The individual is targeted with an online advertisement based at least in part on the state into which the individual is classified.
摘要翻译： 提供了针对在线广告的技术。 提供了一种方法，其包括将个体分成状态，一组可能的状态，相对于关于产品或品牌的关系。 分类可能是基于离线和在线信息。 各州可能涉及个人在出售或品牌方面的处理程度。 该个人至少部分地基于个人被分类的状态的针对性的在线广告。
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