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    Population segmentation
    1.
    发明授权
    Population segmentation 有权
    人口分割

    公开(公告)号：US08510658B2

    公开(公告)日：2013-08-13

    申请号：US12854303

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06F3/14

    CPC分类号： G06Q30/02

    摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

    摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对性内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的目标段。 目标片段可用于根据用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

    POPULATION SEGMENTATION
    2.
    发明申请
    POPULATION SEGMENTATION 有权
    人口分类

    公开(公告)号：US20120042253A1

    公开(公告)日：2012-02-16

    申请号：US12854303

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06F3/01 ,  G06F15/16

    CPC分类号： G06Q30/02

    摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

    摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对目标内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的候选片段。 候选片段可以用于基于用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

    DERIVING USER CHARACTERISTICS
    3.
    发明申请
    DERIVING USER CHARACTERISTICS 审中-公开
    使用用户特征

    公开(公告)号：US20120041969A1

    公开(公告)日：2012-02-16

    申请号：US12854363

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06F15/16 ,  G06F17/30

    CPC分类号： G06Q30/02 ,  G06Q30/0201

    摘要： The present technology derives unknown user characteristics from known user characteristics. Unknown characteristics can be inferred from products purchased by a user; by comparing two similar users and inputing characteristics known about one user to another user with unknown characteristics; by inferring characteristics using classifying algorithms to infer additional user characteristics from a collection of other known data about a user. The inferred characteristics can further be associated with a confidence score which is an indication of the likelihood that the inferred value is the correct value for a user.

    摘要翻译： 本技术从已知的用户特征得出未知的用户特征。 未知特征可以从用户购买的产品推断出来; 通过将两个类似的用户和一个用户已知的输入特征与具有未知特征的另一用户进行比较; 通过使用分类算法来推断特征，以从关于用户的其他已知数据的集合推断出附加用户特征。 推断的特征可以进一步与置信度分数相关联，该置信度得分是对推断的值是用户的正确值的可能性的指示。

    PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS
    4.
    发明申请
    PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS 审中-公开
    优化人口部门分配优先考核目标

    公开(公告)号：US20120041817A1

    公开(公告)日：2012-02-16

    申请号：US12854811

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/0251 ,  G06Q30/0244

    摘要： The present technology prioritizes or ranks segments based on the content provider's or content delivery system's goals or priorities. The content delivery system can monitor its performance in meeting any known goals, and should the content delivery system recognize that its progress towards meeting a goal is not satisfactory, the content delivery system can prioritize some segments over others to meet one or more goals. Since prioritizing a selection of segments can impact other system and content provider goals, the system can also be provided with a performance predictor that can run a series of prediction models to predict the optimum prioritization of segments to result in the best performance of the system.

    摘要翻译： 本技术基于内容提供商或内容传递系统的目标或优先级来优先排序或分级。 内容传送系统可以在满足任何已知目标的情况下监视其性能，如果内容传送系统认识到其在实现目标方面的进展并不令人满意，则内容传送系统可以将某些细分优先于其他细分以满足一个或多个目标。 由于优先级选择段可能会影响其他系统和内容提供商的目标，所以系统还可以提供一个性能预测器，该性能预测器可以运行一系列预测模型来预测段的最优优先级，从而导致系统的最佳性能。

    CUSTOMIZABLE POPULATION SEGMENT ASSEMBLY
    5.
    发明申请
    CUSTOMIZABLE POPULATION SEGMENT ASSEMBLY 审中-公开
    可定制的人口分组大会

    公开(公告)号：US20120041792A1

    公开(公告)日：2012-02-16

    申请号：US12854773

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06Q30/00 ,  G06Q10/00

    CPC分类号： G06Q30/0251

    摘要： The presently described technology provides a mechanism for allowing custom targeted segments to be defined by parties outside of a content delivery system. Segments include collections of users grouped together based on common characteristics wherein targeted content is provided to a user based on her assignment to a segment. The present technology allows a content provider, as an example, to define a custom segment, thereby creating a grouping of users suited to receive the content provider's content. In some embodiments, a user interface is provided to the content provider, which includes all available characteristics, and value ranges corresponding to the characteristics. The content provider selects from among the characteristics and values corresponding to the characteristics to create a definition of a custom segment.

    摘要翻译： 目前描述的技术提供了一种用于允许定制的目标片段由内容传递系统之外的各方定义的机制。 分段包括基于共同特征分组在一起的用户的集合，其中基于她对分组的分配来向用户提供目标内容。 作为示例，本技术允许内容提供商定义自定义段，从而创建适合于接收内容提供者内容的用户分组。 在一些实施例中，将用户界面提供给内容提供商，其包括所有可用的特征以及对应于特征的值范围。 内容提供者从与特征相对应的特征和值中选择以创建定制段的定义。

    POPULATION SEGMENTATION BASED ON BEHAVIORAL PATTERNS
    6.
    发明申请
    POPULATION SEGMENTATION BASED ON BEHAVIORAL PATTERNS 审中-公开
    基于行为模式的人口分类

    公开(公告)号：US20120042262A1

    公开(公告)日：2012-02-16

    申请号：US12854462

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    IPC分类号： G06F3/01 ,  G06F15/16

    CPC分类号： G06Q30/0269

    摘要： The present technology analyzes a user's behavior to assign a user to targeted segments. The segments to which the user is assigned can be a reflection of a user's context with respect to potential targeted content. While a user can be assigned to many different segments, the user is likely to be most interested in content that she is presently interested in. Accordingly, the system can also prioritize or rank or order segments based on the user's present context. Content is then provided to the user on the basis of the segments to which the user belongs and the priority of segments.

    摘要翻译： 本技术分析用户的行为以将用户分配给目标细分。 用户被分配到的段可以是与潜在目标内容相关的用户上下文的反映。 虽然用户可以被分配到许多不同的段，但是用户可能对她目前感兴趣的内容最感兴趣。因此，系统还可以基于用户的当前上下文来优先排序或排序或排序段。 然后基于用户所属的段和段的优先级将内容提供给用户。

    LOCATION CONTEXT FOR CONTENT DELIVERY
    9.
    发明申请
    LOCATION CONTEXT FOR CONTENT DELIVERY 审中-公开
    内容交付的位置上下文

    公开(公告)号：US20120054302A1

    公开(公告)日：2012-03-01

    申请号：US12873252

    申请日：2010-08-31

    申请人： Eswar Priyadarshan ,  Irfan Mohammed ,  Dan Marius Grigorovici ,  Omar Abdala

    发明人： Eswar Priyadarshan ,  Irfan Mohammed ,  Dan Marius Grigorovici ,  Omar Abdala

    IPC分类号： G06F15/16 ,  G06F15/177

    CPC分类号： G06Q30/02

    摘要： The selection of invitational content to deliver to a user can be influenced by the user's current location. Periodically, the content delivery system prioritizes the invitational content that is eligible for delivery to the user based on information about the user and the user's interactions with items of invitational content. Upon resolving a location associated with the user's device, the content delivery system re-prioritizes the invitational content. The re-prioritization can be based on the user's assignment to spatial-temporal segments or the user's proximity to predefined landmarks. An item is then selected from the re-prioritized invitational content and delivered to the user.

    摘要翻译： 邀请内容的选择要传递给用户可能受到用户当前位置的影响。 定期地，内容递送系统基于有关用户的信息和用户与邀请内容项目的交互的信息来优先考虑有资格传递给用户的邀请内容。 在解析与用户设备相关联的位置时，内容传送系统重新对所述邀请内容进行优先级排序。 重新优先化可以基于用户对空间 - 时间段的分配或用户与预定义地标的接近度。 然后从重新优先的邀请内容中选择一个项目并将其传递给用户。