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    Population segmentation
    3.
    发明授权
    Population segmentation 有权
    人口分割

    公开(公告)号：US08510658B2

    公开(公告)日：2013-08-13

    申请号：US12854303

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06F3/14

    CPC分类号： G06Q30/02

    摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

    摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对性内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的目标段。 目标片段可用于根据用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

    POPULATION SEGMENTATION
    4.
    发明申请
    POPULATION SEGMENTATION 有权
    人口分类

    公开(公告)号：US20120042253A1

    公开(公告)日：2012-02-16

    申请号：US12854303

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06F3/01 ,  G06F15/16

    CPC分类号： G06Q30/02

    摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

    摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对目标内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的候选片段。 候选片段可以用于基于用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

    DERIVING USER CHARACTERISTICS
    5.
    发明申请
    DERIVING USER CHARACTERISTICS 审中-公开
    使用用户特征

    公开(公告)号：US20120041969A1

    公开(公告)日：2012-02-16

    申请号：US12854363

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

    IPC分类号： G06F15/16 ,  G06F17/30

    CPC分类号： G06Q30/02 ,  G06Q30/0201

    摘要： The present technology derives unknown user characteristics from known user characteristics. Unknown characteristics can be inferred from products purchased by a user; by comparing two similar users and inputing characteristics known about one user to another user with unknown characteristics; by inferring characteristics using classifying algorithms to infer additional user characteristics from a collection of other known data about a user. The inferred characteristics can further be associated with a confidence score which is an indication of the likelihood that the inferred value is the correct value for a user.

    摘要翻译： 本技术从已知的用户特征得出未知的用户特征。 未知特征可以从用户购买的产品推断出来; 通过将两个类似的用户和一个用户已知的输入特征与具有未知特征的另一用户进行比较; 通过使用分类算法来推断特征，以从关于用户的其他已知数据的集合推断出附加用户特征。 推断的特征可以进一步与置信度分数相关联，该置信度得分是对推断的值是用户的正确值的可能性的指示。

    PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS
    6.
    发明申请
    PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS 审中-公开
    优化人口部门分配优先考核目标

    公开(公告)号：US20120041817A1

    公开(公告)日：2012-02-16

    申请号：US12854811

    申请日：2010-08-11

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/0251 ,  G06Q30/0244

    摘要： The present technology prioritizes or ranks segments based on the content provider's or content delivery system's goals or priorities. The content delivery system can monitor its performance in meeting any known goals, and should the content delivery system recognize that its progress towards meeting a goal is not satisfactory, the content delivery system can prioritize some segments over others to meet one or more goals. Since prioritizing a selection of segments can impact other system and content provider goals, the system can also be provided with a performance predictor that can run a series of prediction models to predict the optimum prioritization of segments to result in the best performance of the system.

    摘要翻译： 本技术基于内容提供商或内容传递系统的目标或优先级来优先排序或分级。 内容传送系统可以在满足任何已知目标的情况下监视其性能，如果内容传送系统认识到其在实现目标方面的进展并不令人满意，则内容传送系统可以将某些细分优先于其他细分以满足一个或多个目标。 由于优先级选择段可能会影响其他系统和内容提供商的目标，所以系统还可以提供一个性能预测器，该性能预测器可以运行一系列预测模型来预测段的最优优先级，从而导致系统的最佳性能。

    PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION
    7.
    发明申请
    PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION 审中-公开
    根据排除规则提供内容包

    公开(公告)号：US20110295679A1

    公开(公告)日：2011-12-01

    申请号：US12790106

    申请日：2010-05-28

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

    IPC分类号： G06Q30/00 ,  G06Q50/00 ,  G06Q10/00

    CPC分类号： G06Q30/0255 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0269 ,  H04L67/306

    摘要： The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.

    摘要翻译： 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。

    AUDIENCE TARGETING BASED ON PERFORMANCE HISTORY OF INVITATIONAL CONTENT
    8.
    发明申请
    AUDIENCE TARGETING BASED ON PERFORMANCE HISTORY OF INVITATIONAL CONTENT 有权
    基于邀请内容的性能历史的听觉目标

    公开(公告)号：US20110295628A1

    公开(公告)日：2011-12-01

    申请号：US12790741

    申请日：2010-05-28

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

    IPC分类号： G06Q10/00 ,  G06Q50/00 ,  G06F15/173

    CPC分类号： G06Q30/02 ,  G06Q10/063

    摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.

    摘要翻译： 根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。 在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。 此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的 队列。 然后可以基于调整的队列来选择内容包的邀请内容。

    CONTENT DELIVERY BASED ON TEMPORAL CONSIDERATIONS
    10.
    发明申请
    CONTENT DELIVERY BASED ON TEMPORAL CONSIDERATIONS 审中-公开
    内容交付基于时间考虑

    公开(公告)号：US20120054303A1

    公开(公告)日：2012-03-01

    申请号：US12873260

    申请日：2010-08-31

    申请人： Eswar Priyadarshan ,  Kenley Sun ,  Ravikiran Chittari ,  Jayasurya Vadrevu

    发明人： Eswar Priyadarshan ,  Kenley Sun ,  Ravikiran Chittari ,  Jayasurya Vadrevu

    IPC分类号： G06F15/16

    CPC分类号： G06Q30/0254 ,  G06Q30/02

    摘要： Invitational content can be served to a user taking into account temporal considerations. By using temporal considerations, such as dayparts having a relationship to the content or the user, the content delivery system can better associate content to users to increase the relevance of the content to the user, to increase the user's interest in the content, and to increase the performance of the content delivery system as judged by the meeting of system objectives.

    摘要翻译： 考虑到时间考虑，可以向用户提供邀请内容。 通过使用诸如具有与内容或用户的关系的时段的时间考虑，内容递送系统可以更好地将内容与用户相关联，以增加内容与用户的相关性，以增加用户对内容的兴趣，以及 根据系统目标的会议判断，提高内容传送系统的性能。