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公开(公告)号：US20070260617A1
公开(公告)日：2007-11-08
申请号：US11418899
申请日：2006-05-05
IPC分类号： G06F7/00
摘要： A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.
摘要翻译： 发行商联盟由多个发布商，渠道和发布商联盟管理员组成。 发行商联盟通过接收渠道提议，确定渠道提案是否可以接受，形成渠道，以及呈现营利渠道来进行管理。 用户信息由发行商联合会通过建立域，收集用户信息，聚合用户信息以及向发布商联盟成员提供聚合的用户信息来收集。
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公开(公告)号：US20070260514A1
公开(公告)日：2007-11-08
申请号：US11418905
申请日：2006-05-05
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0247 , G06Q30/0255 , G06Q30/0275
摘要： A system to facilitate trading of advertising comprises a publisher broker representing at least one publisher and to determine an ask for an advertisement space on the publisher's webpage, an advertiser broker representing at least one advertiser and to manage an advertiser's bid for the advertisement space, and an exchange to facilitate a transaction for the advertisement space between the publisher broker and the advertiser broker. A method of facilitating trading of advertising comprises receiving an ask from a publisher broker for advertisement space on a webpage, receiving a bid from an advertiser broker for the advertisement space, and pairing the ask with the bid. A method for enriching user information comprises aggregating user information about a user, storing the aggregate user information according to a user identifier, receiving the user identifier from an exchange, and sending the aggregate user information to the exchange.
摘要翻译： 促进广告交易的系统包括代表至少一个出版者的发行商经纪人，并且确定在发布者的网页上要求广告空间，代表至少一个广告主的广告商代理人，以及管理广告主对该广告空间的投标;以及 一个交换机，以促进发行商经纪人和广告商经纪人之间的广告空间的交易。 促进广告交易的方法包括从发行商经纪人接收关于网页上的广告空间的请求，从广告商经纪人接收针对广告空间的出价，以及将询问与出价配对。 用于丰富用户信息的方法包括：聚合用户信息，根据用户标识存储聚合用户信息，从交换机接收用户标识符，以及将聚合用户信息发送到交换机。
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3.发明授权Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising 有权基于在线广告的未来网站渠道的现货和期货市场的价格确定和库存分配公开(公告)号：US08788343B2
公开(公告)日：2014-07-22
申请号：US11675343
申请日：2007-02-15
申请人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
发明人： Brian Burdick , Yusuf I. Mehdi , Tarek Najm , Ewa Dominowska , Jody D. Biggs
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/0277
摘要： The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.
摘要翻译： 所要求保护的主题提供了有助于建立在线广告的真实市场价值的系统和/或方法。 接口组件可以接收与现货市场或未来市场中的至少一个相关的数据。 动态定价组件可以根据现货市场和未来市场动态建立广告单元的广告价格，广告价格根据现货市场和未来市场反映广告单元的市场价值。
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公开(公告)号：US20090123090A1
公开(公告)日：2009-05-14
申请号：US11939269
申请日：2007-11-13
申请人： Li Li , Brian Burdick , Sachin Dhawan , Ewa Dominowska
发明人： Li Li , Brian Burdick , Sachin Dhawan , Ewa Dominowska
IPC分类号： G06K9/60
CPC分类号： G06Q30/02 , G06K9/6217
摘要： Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith.
摘要翻译： 提供了用于将可视媒体对象与广告相匹配的系统，方法和计算机可读介质。 本发明的实施例包括接收未分类的可视媒体对象，使用图像识别技术将接收到的可视媒体对象自动分类为主题类别，以及检索分配给相同主题类别的广告以便与之相关联地呈现。
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公开(公告)号：US20080103947A1
公开(公告)日：2008-05-01
申请号：US11747963
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Hrishikesh Bal
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Hrishikesh Bal
CPC分类号： G06Q30/02 , G06Q20/207 , G06Q30/0241 , G06Q30/04 , G06Q40/123
摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.
摘要翻译： 对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。 由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。 可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率 。 根据大量可选实现提供和公开各种改进。
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6.发明申请公开(公告)号：US20080103952A1
公开(公告)日：2008-05-01
申请号：US11735742
申请日：2007-04-16
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q20/102 , G06Q30/0283 , G06Q40/04
摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant can specify one or more utility functions that are invertible with respect to a common measure, such as revenue. In one non-limiting embodiment, each utility function is invertible with respect to expected revenue per standard advertising unit, e.g., expected cost per impression. The disparate utility functions of multiple participants are also normalized within the advertising exchange by converting the utility functions to the common measure enabling the comparison or translation of a first set of utility functions to a second set of utility functions in quantifiable terms. Various system refinements are provided and disclosed according to a host of optional embodiments.
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公开(公告)号：US07574408B2
公开(公告)日：2009-08-11
申请号：US11418899
申请日：2006-05-05
IPC分类号： G06F17/30
摘要： A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.
摘要翻译： 发行商联盟由多个发布商，渠道和发布商联盟管理员组成。 发行商联盟通过接收渠道提议，确定渠道提案是否可以接受，形成渠道，以及呈现营利渠道来进行管理。 用户信息由发行商联合会通过建立域，收集用户信息，聚合用户信息以及向发布商联盟成员提供聚合的用户信息来收集。
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公开(公告)号：US20080103955A1
公开(公告)日：2008-05-01
申请号：US11864481
申请日：2007-09-28
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
CPC分类号： G06Q30/02 , G06Q30/0283 , G06Q30/08 , G06Q40/04
摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, flexible advertising transaction accounting methods are provided for circumstances where a relatively small number of trusted participants agree to reduce onerous reporting requirements conducted at a per transaction level. Trusted participants optionally report aggregate data for transactions including aggregate fraud data measurements to determine aggregate apportioning of cost and payments associated with advertising transactions. Aggregate reporting, subject to safeguards, enables a reduction in the overhead associated with per transaction accounting, and other participants need not duplicate measurements of trusted participants who are positioned best to collect the measurements, enabling a cooperative effort to the benefit of all of the trusted participants.
摘要翻译： 对于包括来自不同广告网络的广告和出版实体的多方广告交换，针对相对较少数量的受信任参与者同意减少在每个交易级别进行繁琐报告要求的情况，提供灵活的广告交易会计方法。 受信任的参与者可选地报告交易的汇总数据，包括总计欺诈数据测量，以确定与广告交易相关的成本和付款的总分配。 综合报告，受保护措施的限制，可以减少与每个事务会计相关的开销，而其他参与者不需要重复测量信任的参与者，这些参与者最有利于收集测量结果，从而实现合作努力，使所有受信任的受益人 参与者
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公开(公告)号：US20080103953A1
公开(公告)日：2008-05-01
申请号：US11753790
申请日：2007-05-25
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Richard Burnham Lanman
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Richard Burnham Lanman
IPC分类号： G06Q40/00
摘要： An optimization tool is provided for individual participants who participate in multiple online advertising environments wherein the tool interfaces with the multiple environments in an optimal manner on behalf of the individual participants. A participant using the tool can specify goals and/or constraints for participating in one or more of the networks, and then the tool automatically optimizes advertising expenditure for advertising transactions across the different networks. The tool also tracks the performance of the participant across the different networks and dynamically tunes the participant's advertising expenditure based on such performance as well as the changing conditions of the marketplace.
摘要翻译： 为参与多个在线广告环境的个人参与者提供了优化工具，其中工具以最佳方式代表个体参与者与多个环境接口。 使用该工具的参与者可以指定参与一个或多个网络的目标和/或约束，然后该工具自动优化跨越不同网络的广告交易的广告支出。 该工具还跟踪参与者在不同网络中的表现，并根据这些绩效以及市场变化的条件动态调整参与者的广告支出。
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10.发明申请ORCHESTRATION AND/OR EXPLORATION OF DIFFERENT ADVERTISING CHANNELS IN A FEDERATED ADVERTISING NETWORK 审中-公开联合广告网络中不同广告渠道的协调和/或探索公开(公告)号：US20080103902A1
公开(公告)日：2008-05-01
申请号：US11762632
申请日：2007-06-13
申请人： Brian Burdick , Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska
发明人： Brian Burdick , Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0247 , G06Q30/0275 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising entities and publishing entities from different advertising networks, automatic apportioning of advertising transactions across inventory from different advertising channels is provided. Optimal combinations or advertising bundles of different channels are generated for the participant based on an analysis of inventory across different advertising channels for a given set of participation goals/constraints. A small portion of a participant's overall advertising expenditure can be held back for exploratory purposes to determine better combinations of advertising channels based on actual performance over time.
摘要翻译： 对于包括来自不同广告网络的广告实体和出版实体的多方广告交换，提供了来自不同广告渠道的广告交易的广告交易的自动分配。 基于针对给定的一组参与目标/约束的不同广告渠道的库存分析，为参与者生成不同渠道的最佳组合或广告组。 参与者的整体广告支出的一小部分可以被阻止以进行探索性目的，以根据实际的绩效随时间确定更好的广告渠道组合。
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