公开(公告)号：US20160210655A1

公开(公告)日：2016-07-21

申请号：US14601096

申请日：2015-01-20

Applicant: Facebook, Inc.

Inventor： Peter Michael Cottle ,  Connor C. Hayes ,  Atol Fortin de Oliveira ,  Palash Agarwal ,  Adrian Ivo Kuhn

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0273 ,  G06Q30/0277

Abstract: An advertising campaign maintained by an online system includes an objective, and the online system determines a metric for the advertising campaign based the objective. For example, the online system determines the metric as a ratio of an amount received from an advertiser for presenting the advertising campaign to a number of completed objectives associated with the advertising campaign. Additional advertising campaigns including the objective are identified, and the online system determines metrics for the additional advertising campaigns. The online system compares the metric for the advertising campaign to the metrics for the additional advertising campaign and communicates information to the advertiser based on the comparison.

Abstract translation: 由在线系统维护的广告活动包括目标，而在线系统则根据目标确定广告活动的指标。 例如，在线系统将该指标确定为从用于呈现广告活动的广告客户接收的数量与与广告活动相关联的已完成目标的数量的比率。 确定包括目标在内的其他广告活动，在线系统确定其他广告活动的指标。 在线系统将广告活动的指标与附加广告活动的指标进行比较，并根据比较将信息传达给广告客户。