Managing Content Item Presentation Based On Cost of Presenting the Content Items and Completion of Objectives Associated with the Content Items
    2.
    发明申请
    Managing Content Item Presentation Based On Cost of Presenting the Content Items and Completion of Objectives Associated with the Content Items 审中-公开
    基于呈现内容项目的成本和与内容项目相关的目标的完成来管理内容项目呈现

    公开(公告)号:US20160210655A1

    公开(公告)日:2016-07-21

    申请号:US14601096

    申请日:2015-01-20

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0244 G06Q30/0273 G06Q30/0277

    Abstract: An advertising campaign maintained by an online system includes an objective, and the online system determines a metric for the advertising campaign based the objective. For example, the online system determines the metric as a ratio of an amount received from an advertiser for presenting the advertising campaign to a number of completed objectives associated with the advertising campaign. Additional advertising campaigns including the objective are identified, and the online system determines metrics for the additional advertising campaigns. The online system compares the metric for the advertising campaign to the metrics for the additional advertising campaign and communicates information to the advertiser based on the comparison.

    Abstract translation: 由在线系统维护的广告活动包括目标,而在线系统则根据目标确定广告活动的指标。 例如,在线系统将该指标确定为从用于呈现广告活动的广告客户接收的数量与与广告活动相关联的已完成目标的数量的比率。 确定包括目标在内的其他广告活动,在线系统确定其他广告活动的指标。 在线系统将广告活动的指标与附加广告活动的指标进行比较,并根据比较将信息传达给广告客户。

    Presenting suggestion content in reaction to content generation

    公开(公告)号:US10924532B2

    公开(公告)日:2021-02-16

    申请号:US15007121

    申请日:2016-01-26

    Applicant: Facebook, Inc.

    Abstract: Content is presented to a user in reaction to the user generating content on an online system, such as a social networking system. A user with a role associated with a page provides content to the system to deliver to users of the system. The social networking system generates a content item based on the provided content, and can associate that content with the page or entity associated with the page. After generating the content item, the system presents reaction content items to the user. Reaction content items contain content that is useful and relevant to the user regarding the content that the user has created or regarding future content. The system determines a measure of relevance of the eligible reaction content items and displays reaction content items to the user based on the measure of relevance determined for each reaction content item.

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