公开(公告)号：US10460025B2

公开(公告)日：2019-10-29

申请号：US15299293

申请日：2016-10-20

Applicant: Facebook, Inc.

Inventor： Dmytro Okhonko ,  Palash Agarwal ,  Atol Fortin de Oliveira

IPC: G06F3/0484 ,  G06F17/24

Abstract: An online system provides one or more forms on which users provide information to the online system. A form includes various fields configured to receive input from the user. While entering information on a form presented by a client device, the client device transmits a request for content to the online system. The request identifies the user, the field, and the input received via the field. Upon receiving the request, the online system applies a set of rules to information identified in the request and characteristics of the user. Information describing objects included in rules having criteria satisfied by the information in the request and the characteristics of the user is communicated to the client device for presentation to the user in conjunction with the form.

公开(公告)号：US20180113944A1

公开(公告)日：2018-04-26

申请号：US15299293

申请日：2016-10-20

Applicant: Facebook, Inc.

Inventor： Dmytro Okhonko ,  Palash Agarwal ,  Atol Fortin de Oliveira

IPC: G06F17/30 ,  G06F17/24

CPC classification number: G06F17/243

Abstract: An online system provides one or more forms on which users provide information to the online system. A form includes various fields configured to receive input from the user. While entering information on a form presented by a client device, the client device transmits a request for content to the online system. The request identifies the user, the field, and the input received via the field. Upon receiving the request, the online system applies a set of rules to information identified in the request and characteristics of the user. Information describing objects included in rules having criteria satisfied by the information in the request and the characteristics of the user is communicated to the client device for presentation to the user in conjunction with the form.

公开(公告)号：US20160210655A1

公开(公告)日：2016-07-21

申请号：US14601096

申请日：2015-01-20

Applicant: Facebook, Inc.

Inventor： Peter Michael Cottle ,  Connor C. Hayes ,  Atol Fortin de Oliveira ,  Palash Agarwal ,  Adrian Ivo Kuhn

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0273 ,  G06Q30/0277

Abstract: An advertising campaign maintained by an online system includes an objective, and the online system determines a metric for the advertising campaign based the objective. For example, the online system determines the metric as a ratio of an amount received from an advertiser for presenting the advertising campaign to a number of completed objectives associated with the advertising campaign. Additional advertising campaigns including the objective are identified, and the online system determines metrics for the additional advertising campaigns. The online system compares the metric for the advertising campaign to the metrics for the additional advertising campaign and communicates information to the advertiser based on the comparison.

Abstract translation: 由在线系统维护的广告活动包括目标，而在线系统则根据目标确定广告活动的指标。 例如，在线系统将该指标确定为从用于呈现广告活动的广告客户接收的数量与与广告活动相关联的已完成目标的数量的比率。 确定包括目标在内的其他广告活动，在线系统确定其他广告活动的指标。 在线系统将广告活动的指标与附加广告活动的指标进行比较，并根据比较将信息传达给广告客户。