公开(公告)号：US20160071153A1

公开(公告)日：2016-03-10

申请号：US14479081

申请日：2014-09-05

Applicant: Facebook, Inc.

Inventor： Fidji Nahema Simo ,  Asad K. Awan ,  Jessica Marie Watson

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0257 ,  H04L67/02 ,  H04L67/20

Abstract: An online system allows an entity to generate a content item having multiple states, with each state including different content. When a user interacts with the content item, a different state of the content item is identified and content associated with the different state is presented to the user. For example, if the user contacts a portion of a display device presenting the content item, content from a different state of the content item is presented. If the content item is an advertisement request, the online system may charge the entity an amount depending on whether content associated with various states of the content item was presented to a user.

Abstract translation: 在线系统允许实体生成具有多个状态的内容项，每个状态包括不同的内容。 当用户与内容项目进行交互时，识别内容项目的不同状态，并将与不同状态相关联的内容呈现给用户。 例如，如果用户联系呈现内容项目的显示设备的一部分，则呈现来自内容项目的不同状态的内容。 如果内容项目是广告请求，则在线系统可以根据与内容项目的各种状态相关联的内容是否呈现给用户向该实体收取金额。

公开(公告)号：US20160063548A1

公开(公告)日：2016-03-03

申请号：US14473975

申请日：2014-08-29

Applicant: Facebook, Inc.

Inventor： Fidji Nahema Simo ,  Asad K. Awan ,  Jessica Marie Watson

IPC: G06Q30/02 ,  G06Q30/06

CPC classification number: G06Q30/0255 ,  G06Q30/0277 ,  G06Q30/0631

Abstract: An online system allows an advertiser to specify an advertisement (“ad”) request including information describing multiple products, where one of the products was previously presented to a user of the online system to be presented with the ad request. The additional products included in the ad request are selected based on a measure of their relevance to the product included in the ad request. An advertiser provides the online system with an identity of the user and the product previously presented to the user. The one or more additional products may be specified by the advertiser, may be selected by the online system from a product catalog of the advertiser, or may be selected based on their relevance scores with the product previously presented to the user.

Abstract translation: 在线系统允许广告商指定广告（“广告”）请求，其中包括描述多个产品的信息，其中一个产品以前被呈现给在线系统的用户被呈现广告请求。 根据与广告请求中包含的产品的相关性的度量来选择广告请求中包含的附加产品。 广告商向在线系统提供先前呈现给用户的用户和产品的身份。 一个或多个附加产品可以由广告商指定，可以由在线系统从广告商的产品目录中选择，或者可以基于其与先前呈现给用户的产品的相关性得分来选择。