公开(公告)号：US20150227977A1

公开(公告)日：2015-08-13

申请号：US14177300

申请日：2014-02-11

Applicant: Facebook, Inc.

Inventor： Jonathan Shottan ,  Mathew Varghese ,  Yi Huang ,  Peng Fan

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0267 ,  H04L67/02 ,  H04L67/10 ,  H04L67/306

Abstract: An online system receives one or more business rules associated with a third party system that associates online system users with an audience group based on characteristics of the user. When an online system user interacts with content provided by the third party system via a client device, contextual information describing the interaction is communicated from the client device to the online system. By applying one or more business rules to the contextual information, the online system associates the user with one or more audience groups. The online system determines that the user is eligible to be presented with the advertisement based at least in part on the one or more audience groups associated with the user and the one or more of the audience groups specified by the advertiser associated with the advertisement. And if eligible, the online system provides the advertisement to the client device for presentation.

Abstract translation: 在线系统接收与第三方系统相关联的一个或多个业务规则，其基于用户的特征将在线系统用户与观众组相关联。 当在线系统用户通过客户端设备与第三方系统提供的内容进行交互时，将描述交互的上下文信息从客户端设备传送到在线系统。 通过将一个或多个业务规则应用于上下文信息，在线系统将用户与一个或多个受众群体相关联。 所述在线系统确定所述用户至少部分地基于与所述用户相关联的所述一个或多个观众组以及与所述广告相关联的所述广告商指定的所述一个或多个观众群体，来呈现所述广告。 如果符合条件，则在线系统将该广告提供给客户端设备进行演示。

公开(公告)号：US10657564B2

公开(公告)日：2020-05-19

申请号：US13756357

申请日：2013-01-31

Applicant: Facebook, Inc.

Inventor： Mathew Varghese ,  Nuwan Senaratna

IPC: G06Q30/02

Abstract: As components of an advertisement are received by an online system, the online system determines whether the received components satisfy one or more policies of the online system. If a component does not satisfy a policy of the online system, the user providing the components is notified when the component is provided, allowing the user to modify the component. Additionally, stored data describing previously analyzed components are compared to received components, and the stored data is used if the received component matches a previously analyzed component. This process expedites approval of advertisements by the online system.

公开(公告)号：US10354287B2

公开(公告)日：2019-07-16

申请号：US13909312

申请日：2013-06-04

Applicant: Facebook, Inc.

Inventor： Richard Bill Sim ,  Jun Yang ,  Mathew Varghese ,  Eitan Shay ,  Feng Yan ,  Sadik Gokhan Coglar

IPC: G06Q50/00 ,  G06Q30/02

Abstract: When the social networking system selects an advertisement for presentation to the user by a client device, a content identifier associated with the selected advertisement is stored in an advertisement history associated with the user. When the user performs a conversion event associated with the selected advertisement, the social networking system receives a content identifier and a user identifier from a client device used that performed the conversion event and retrieves the user's advertisement history. If the retrieved advertisement history includes a content identifier for the selected advertisement matching the content identifier received from the client device and a time between the conversion event and providing the selected advertisement to the client device is less than a threshold time period, a fee is determined for presentation of the selected advertisement.

公开(公告)号：US20140358672A1

公开(公告)日：2014-12-04

申请号：US13909312

申请日：2013-06-04

Applicant: Facebook, Inc.

Inventor： Richard Bill Sim ,  Jun Yang ,  Mathew Varghese ,  Eitan Shay ,  Feng Yan ,  Sadik Gokhan Coglar

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0246 ,  G06Q50/01

Abstract: When the social networking system selects an advertisement for presentation to the user by a client device, a content identifier associated with the selected advertisement is stored in an advertisement history associated with the user. When the user performs a conversion event associated with the selected advertisement, the social networking system receives a content identifier and a user identifier from a client device used that performed the conversion event and retrieves the user's advertisement history. If the retrieved advertisement history includes a content identifier for the selected advertisement matching the content identifier received from the client device and a time between the conversion event and providing the selected advertisement to the client device is less than a threshold time period, a fee is determined for presentation of the selected advertisement.

Abstract translation: 当社交网络系统选择用于由客户端设备呈现给用户的广告时，与所选择的广告相关联的内容标识符被存储在与用户相关联的广告历史中。 当用户执行与选择的广告相关联的转换事件时，社交网络系统从执行转换事件的所使用的客户端设备接收内容标识符和用户标识符并检索用户的广告历史。 如果检索到的广告历史包括与从客户端设备接收到的内容标识匹配的所选广告的内容标识符，并且转换事件之间的时间和向客户端设备提供所选择的广告之间的时间小于阈值时间段，则确定费用 用于呈现所选择的广告。

公开(公告)号：US20140214558A1

公开(公告)日：2014-07-31

申请号：US13756360

申请日：2013-01-31

Applicant: Facebook, Inc.

Inventor： Mathew Varghese ,  Nuwan Senaratna

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: As components of an advertisement are received by an online system, the online system determines whether the received components satisfy one or more policies of the online system. If a component does not satisfy a policy of the online system, the user providing the components is notified when the component is provided, allowing the user to modify the component. Additionally, stored data describing previously analyzed components are compared to received components, and the stored data is used if the received component matches a previously analyzed component This process expedites approval of advertisements by the online system.

Abstract translation: 由于在线系统接收到广告的组件，在线系统确定所接收的组件是否满足在线系统的一个或多个策略。 如果组件不满足在线系统的策略，则在提供组件时通知提供组件的用户，允许用户修改组件。 另外，将描述先前分析的组件的存储数据与接收到的组件进行比较，并且如果接收的组件与先前分析的组件匹配，则使用所存储的数据。该过程加速了在线系统对广告的批准。

公开(公告)号：US11132719B2

公开(公告)日：2021-09-28

申请号：US13756360

申请日：2013-01-31

Applicant: Facebook, Inc.

Inventor： Mathew Varghese ,  Nuwan Senaratna

IPC: G06Q30/02

Abstract: As components of an advertisement are received by an online system, the online system determines whether the received components satisfy one or more policies of the online system. If a component does not satisfy a policy of the online system, the user providing the components is notified when the component is provided, allowing the user to modify the component. Additionally, stored data describing previously analyzed components are compared to received components, and the stored data is used if the received component matches a previously analyzed component This process expedites approval of advertisements by the online system.