公开(公告)号：US20150356627A1

公开(公告)日：2015-12-10

申请号：US14826709

申请日：2015-08-14

Applicant: Google Inc.

Inventor： Emily K. Moxley ,  Daniel W. Dulitz

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0277 ,  G06Q50/01

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for social media advertising. In one aspect, a method includes associating keywords with a social media network property of an advertiser, periodically obtaining from the social media network property content on the social media network property of the advertiser, receiving a keyword for an advertisement request for a user device, determining that the received keyword is one of the keywords associated with the social media network property and in response to the determination generating an advertisement responsive to the request, the advertisement including at least some of the content obtained from the social media network property, providing the advertisement for display on a user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于社交媒体广告。 一方面，一种方法包括将关键词与广告主的社交媒体网络属性相关联，从社交媒体网络周期性地获取广告主的社交媒体网络属性上的属性内容，接收用户设备的广告请求的关键字， 确定所接收的关键字是与社交媒体网络属性相关联的关键词之一，并且响应于确定产生响应于该请求的广告，广告包括从社交媒体网络属性获得的至少一些内容，提供 用于在用户设备上显示的广告。

公开(公告)号：US20140280133A1

公开(公告)日：2014-09-18

申请号：US14061827

申请日：2013-10-24

Applicant: Google Inc.

Inventor： Daniel W. Dulitz

IPC: G06F17/30

CPC classification number: G06Q30/0277 ,  G06F16/958 ,  G06Q30/0201 ,  G06Q30/0246

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for obtaining first user interaction data corresponding to a user's interaction with a web resource, identifying structured data included in the web resource, identifying an entity referenced by the structured data included in the web resource, and associating the first user interaction data with the entity.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于获得对应于用户与web资源的交互的第一用户交互数据，识别包括在web资源中的结构化数据，标识由结构化数据引用的实体 包括在网络资源中，并且将第一用户交互数据与实体相关联。

公开(公告)号：US20140280084A1

公开(公告)日：2014-09-18

申请号：US13832066

申请日：2013-03-15

Applicant: GOOGLE INC.

Inventor： Daniel W. Dulitz

IPC: G06F17/30

CPC classification number: G06F16/24556

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing deduplicated search results. One of the methods includes receiving a plurality of search results obtained in response to a query, wherein the plurality of search results identify respective resources that include markup language structured data items, wherein each resource is associated with an entity set of entity identifiers corresponding to respective structured data items of the resource. If a particular entity set of the plurality of entity sets is duplicative, a ranking score of a particular search result that identifies a resource associated the particular entity set that is duplicative is modified.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于提供重复数据删除的搜索结果。 其中一种方法包括接收响应于查询获得的多个搜索结果，其中多个搜索结果标识包括标记语言结构化数据项的相应资源，其中每个资源与对应于相应的实体标识符的实体集合相关联 资源的结构化数据项。 如果多个实体集合的特定实体集合是重复的，则修改标识与重复的特定实体集相关联的资源的特定搜索结果的排名分数。