公开(公告)号：US20140019541A1

公开(公告)日：2014-01-16

申请号：US13739734

申请日：2013-01-11

申请人： Yuan Zhou ,  Gaofeng Zhao ,  Zhen Yu ,  Claire Cui

发明人： Yuan Zhou ,  Gaofeng Zhao ,  Zhen Yu ,  Claire Cui

IPC分类号： H04L29/08

CPC分类号： H04L67/02 ,  G06F16/958 ,  G06Q30/0273 ,  G06Q30/0276 ,  G06Q30/0277

摘要： Systems and methods for providing content via a computer network using reference entities that can increase accuracy and minimize ambiguity of information used in online content selection are provided. A data processing system obtains a classification of a plurality of entities. Responsive to receiving a request for content for a user of a web page, the data processing system identifies an entity of the web page. The entity can include metadata about the classification. The data processing system matches the entity with content in a content repository to select content eligible for display on the web page.

摘要翻译： 提供了使用参考实体通过计算机网络提供内容的系统和方法，该参考实体可以提高在线内容选择中使用的信息的准确性和最小化歧义。 数据处理系统获得多个实体的分类。 响应于接收对网页的用户的内容的请求，数据处理系统识别网页的实体。 实体可以包括关于分类的元数据。 数据处理系统将实体与内容存储库中的内容相匹配，以选择有资格在网页上显示的内容。

公开(公告)号：US08849799B1

公开(公告)日：2014-09-30

申请号：US13467881

申请日：2012-05-09

申请人： Gaofeng Zhao ,  Claire Cui

发明人： Gaofeng Zhao ,  Claire Cui

IPC分类号： G06F17/30

CPC分类号： G06F17/30867 ,  G06F17/30678

摘要： Systems and methods of selecting supplemental content for a document in a computer network environment. A data processing system can receive a notification of a request for a document. The data processing system can access a set of Boolean query expressions stored in association with a plurality of supplemental content records and identify a subset that are satisfied by the document. The data processing system can determine a document relevance score for each query expression in the subset. The score may be based, in part, on a feature of a document token that contributes to satisfying the respective query expression. The data processing system can select an expression from the subset based on the scores and select a supplemental content record associated with the selected Boolean query expression. The data processing system can output data for supplementing the document with a content indicated by the selected supplemental content record.

摘要翻译： 在计算机网络环境中为文档选择补充内容的系统和方法。 数据处理系统可以接收对文档的请求的通知。 数据处理系统可以访问与多个补充内容记录相关联地存储的一组布尔查询表达式，并且识别文档所满足的子集。 数据处理系统可以确定子集中每个查询表达式的文档相关性得分。 分数可以部分地基于有助于满足相应查询表达式的文档标记的特征。 数据处理系统可以基于分数从子集中选择表达式，并选择与所选布尔查询表达式相关联的补充内容记录。 数据处理系统可以输出用于用所选择的补充内容记录指示的内容补充文档的数据。

公开(公告)号：US09317487B1

公开(公告)日：2016-04-19

申请号：US13532335

申请日：2012-06-25

申请人： Gaofeng Zhao ,  Claire Cui ,  Hui Tan ,  Bahman Rabii ,  Wei Chai

发明人： Gaofeng Zhao ,  Claire Cui ,  Hui Tan ,  Bahman Rabii ,  Wei Chai

IPC分类号： G06F17/00 ,  G06F17/22 ,  G06Q30/02

CPC分类号： G06Q30/0249 ,  G06F17/2247 ,  G06F17/30867 ,  G06Q30/0246 ,  G06Q30/0253 ,  G06Q30/0256 ,  G06Q30/0277

摘要： Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.

摘要翻译： 提供了在计算机网络环境中评估信息的系统和方法。 数据处理系统可以获得或接收与内容项相关联的诸如关键字的内容放置标准，并且可以确定内容放置标准的质量度量。 数据处理系统可以至少部分地基于对内容放置标准的质量度量的评估来识别候选内容放置标准并且扩展与内容项目相关联的放置准则以包括内容放置标准和候选内容放置标准。 数据处理系统可以部分地基于节流参数来扩展放置标准。 数据处理系统可以识别文档和放置标准之间的相关性，以识别文档的适当内容项。

公开(公告)号：US20140006407A1

公开(公告)日：2014-01-02

申请号：US13538425

申请日：2012-06-29

申请人： Bahman Rabii ,  Xiaodan Song ,  Claire Cui

发明人： Bahman Rabii ,  Xiaodan Song ,  Claire Cui

IPC分类号： G06F17/30 ,  G06F15/16

CPC分类号： G06F17/30867 ,  G06F17/30967 ,  G06F17/30991

摘要： Systems and methods of providing information via a computer network are provided. A data processing system can identify a cluster that includes a plurality of online content items having a semantic or user similarity. The data processing system determines a plurality of cluster placement criteria of the cluster, and receives content configured for display with a web page. The content can be associated with the cluster based on the semantic or user similarity. A cluster placement criterion of the plurality of cluster placement criteria can be selected based on a quality metric of the selected cluster placement criterion, and the selected cluster placement criterion can be provided as a supplemental criterion used to select the content for display with the web page.

摘要翻译： 提供了通过计算机网络提供信息的系统和方法。 数据处理系统可以识别包括具有语义或用户相似性的多个在线内容项的集群。 数据处理系统确定集群的多个集群放置标准，并且接收配置用于与网页一起显示的内容。 内容可以基于语义或用户相似性与集群相关联。 可以基于所选择的集群放置标准的质量度量来选择多个集群放置标准的集群放置标准，并且可以提供所选择的集群放置标准作为用于选择用于与网页一起显示的内容的补充标准 。