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    NETWORK-BASED RECOMMENDATIONS
    6.
    发明申请
    NETWORK-BASED RECOMMENDATIONS 审中-公开
    基于网络的建议

    公开(公告)号：US20080154915A1

    公开(公告)日：2008-06-26

    申请号：US11769449

    申请日：2007-06-27

    申请人： Gary W. Flake ,  Lili Cheng ,  David M. Chickering ,  Michael Connolly ,  Alexander G. Gounares ,  Jeffrey R. Hemmen ,  Kamal Jain ,  Leonard Smith

    发明人： Gary W. Flake ,  Lili Cheng ,  David M. Chickering ,  Michael Connolly ,  Alexander G. Gounares ,  Jeffrey R. Hemmen ,  Kamal Jain ,  Leonard Smith

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/02 ,  G06F16/9535

    摘要： The claimed subject matter relates to an architecture that can utilize information obtained from a communications system and/or an associated content engine or model in order to facilitate enhanced content recommendations. The information can include content recommendations (e.g., from the content model) as well as information based upon social networking features of the communications system. For example, information such as referrals from friends, family, or other parties that are likely to have firsthand knowledge of interests, objectives, and/or desires of particular consumer that potentially offer a superior data set than conventional data mining by which to form a content recommendation.

    摘要翻译： 所要求保护的主题涉及可以利用从通信系统和/或相关联的内容引擎或模型获得的信息的架构，以便促进增强的内容建议。 信息可以包括内容建议（例如，来自内容模型）以及基于通信系统的社交网络特征的信息。 例如，诸如可能具有第一手知识的特定消费者的兴趣，目标和/或欲望的朋友，家庭或其他方的转介的信息，其潜在地提供比常规数据挖掘更好的数据集，以形成 内容推荐。

    CONTENT EMBEDDED TOOLTIP ADVERTISING
    7.
    发明申请
    CONTENT EMBEDDED TOOLTIP ADVERTISING 审中-公开
    内容嵌入式工具广告

    公开(公告)号：US20090094105A1

    公开(公告)日：2009-04-09

    申请号：US11868749

    申请日：2007-10-08

    申请人： Alexander G. Gounares ,  David M. Chickering ,  Eric J. Horvitz ,  Michael Connolly ,  Lili Cheng ,  Kamal Jain ,  George P. Moromisato

    发明人： Alexander G. Gounares ,  David M. Chickering ,  Eric J. Horvitz ,  Michael Connolly ,  Lili Cheng ,  Kamal Jain ,  George P. Moromisato

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0273

    摘要： Contextual advertisements embedded within content having tooltip type display functionality are provided where content can be evaluated for possible points for insertion of the advertisements. The content can be evaluated against a list of trigger points indicating advertisement should be inserted along with instructions to embed the advertisements. Using this information, the content can be modified to embed appropriate advertising. Upon returning the content, a viewer thereof can view the content normally, but certain events with respect to the trigger points can cause tooltip type display of the advertisement (such as hovering a cursor over the trigger point). In this regard, trigger points, such as keywords, having associated pop-up advertisements can be underlined or otherwise identified.

    摘要翻译： 提供嵌入在具有工具提示类型显示功能的内容内的内容相关广告，其中可以针对插入广告的可能点评估内容。 可以针对指示广告的触发点的列表来评估内容以及嵌入广告的指令。 使用这些信息，可以修改内容以嵌入适当的广告。 在返回内容时，其观看者可以正常地观看内容，但是关于触发点的某些事件可以导致广告的工具提示类型显示（诸如将光标悬停在触发点上方）。 在这方面，具有关联的弹出广告的触发点（例如关键字）可以被加下划线或以其他方式识别。

    MOBILE AD SELECTION AND FILTERING
    10.
    发明申请
    MOBILE AD SELECTION AND FILTERING 审中-公开
    移动广告选择和过滤

    公开(公告)号：US20080153513A1

    公开(公告)日：2008-06-26

    申请号：US11767360

    申请日：2007-06-22

    申请人： Gary W. Flake ,  Alexander G. Gounares ,  Kamal Jain ,  Lili Cheng ,  David M. Chickering ,  Christopher A. Meek ,  Jeffrey R. Hemmen

    发明人： Gary W. Flake ,  Alexander G. Gounares ,  Kamal Jain ,  Lili Cheng ,  David M. Chickering ,  Christopher A. Meek ,  Jeffrey R. Hemmen

    IPC分类号： H04Q7/20

    CPC分类号： G06Q30/02

    摘要： The claimed subject matter relates to an architecture that can filter or organize content such as advertisements that are either received by or transmitted to a mobile device. The filtering or organizing can be based upon local attributes associated with the mobile device (e.g., location, velocity, time, a profile), as well as based upon attributes associated with the advertiser (e.g., inventory, customer traffic). In addition, the architecture can provide for selection and/or display of advertisements based upon a bidding model, wherein advertisers can bid for mobile devices that exhibit certain characteristics.

    摘要翻译： 所要求保护的主题涉及可以过滤或组织诸如由移动设备接收或传送到移动设备的广告的内容的架构。 过滤或组织可以基于与移动设备相关联的本地属性（例如，位置，速度，时间，简档）以及基于与广告商相关联的属性（例如，库存，客户流量）。 此外，该架构可以基于出价模型提供对广告的选择和/或显示，其中广告商可以出示具有某些特征的移动设备。