摘要:
An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.
摘要:
Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
摘要:
Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
摘要:
Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
摘要:
Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.
摘要:
Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.
摘要:
A voter cart capable of supporting a voting terminal in a portable, fully usable, and secure configuration. The cart is generally formed with a pair of opposing side rails joined together in a spaced-apart configuration and mounted on casters, and a voting terminal housing interspaced between the side rails. The voting terminal is seated atop a bottom shelf of the voting terminal housing at waist-level for easy wheelchair voter access thereto. The voting terminal is restrained against lateral and vertical motion, and yet there is full access to the voting terminal's control panels, doors, etc. Moreover, the particular design maximizes strength and usability, and yet keeps weight to a minimum with a framework that is as light weight as possible.
摘要:
A voter cart capable of supporting a voting terminal, optical scan ballot counter and ballot box, and multiple (collapsible) voting booths in a portable, fully usable and secure configuration. The cart is generally formed with a pair of opposing side-rails joined together in a spaced-apart configuration and mounted on castors, and a plurality of reinforcing struts between and amongst the side rails. The touch-screen voting terminal is seated atop a sliding shelf mounted on roller-brackets between the side-rails and extensible from one end thereof at waist-level for easy wheelchair and/or any other voter access thereto. All the loaded equipment is fully restrained against lateral and vertical motion, and yet all equipment is given full access to their control panels, doors, etc. Moreover, the particular design maximizes strength and usability, and yet keeps weight to a minimum with a framework that is as light weight as possible.