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    Method to detect and score churn in online social games
    4.
    发明授权
    Method to detect and score churn in online social games 有权
    在线社交游戏中检测和评分流失的方法

    公开(公告)号：US08790168B1

    公开(公告)日：2014-07-29

    申请号：US13436315

    申请日：2012-03-30

    申请人： Hans Wolters ,  Jim Baer ,  Girish Keswani

    发明人： Hans Wolters ,  Jim Baer ,  Girish Keswani

    IPC分类号： A63F13/85 ,  A63F13/79

    CPC分类号： A63F13/12 ,  A63F2300/535 ,  A63F2300/5566

    摘要： A method and a system for predicting churn of a player of an online game is described. Online engagements of a group of players of the online game are monitored during a churn prediction model training period. Online engagement scores for the group of players are computed within a periodic number of days within the churn model training period. A weighted exponential moving average of the online engagement scores of the group of players of the online game is computed during the churn model training period. The weighted exponential moving average is used to determine an online engagement threshold value of a churn prediction model for the online game. The online engagement threshold value is applied to a weighted exponential moving average of a player during an observation period to determine a churn probability of the player within a prediction period.

    摘要翻译： 描述了一种用于预测在线游戏玩家的流失的方法和系统。 一个在线游戏玩家的在线参与在流失预测模型训练期间被监控。 玩家组的在线参与度分数在流失模型训练期内的定期天数内计算。 网络游戏玩家在线参与度的加权指数移动平均值在流失模型训练期间计算。 加权指数移动平均值用于确定在线游戏的流失预测模型的在线参与度阈值。 在观察期间，将在线参与阈值应用于玩家的加权指数移动平均线，以确定在预测期间内玩家的流失概率。

    MAIL MONETIZATION - REVENUE SHARING MODEL
    5.
    发明申请
    MAIL MONETIZATION - REVENUE SHARING MODEL 有权
    邮政手段 - 收入共享模式

    公开(公告)号：US20090083142A1

    公开(公告)日：2009-03-26

    申请号：US11861000

    申请日：2007-09-25

    申请人： Girish Keswani

    发明人： Girish Keswani

    IPC分类号： G06Q30/00 ,  G06Q20/00

    CPC分类号： G06Q10/107 ,  G06Q20/10 ,  G06Q20/102 ,  G06Q30/02 ,  G06Q30/0236

    摘要： This disclosure describes systems and methods for including advertisements in outgoing electronic messages and rewarding the sender for every recipient who clicks on an included advertisement. The disclosure further describes various methods for selecting keywords used to generate the advertisement as well as a method for allowing the sender to directly select the advertisement from an advertisement listing. Furthermore, the disclosure discusses various forms of rewarding the sender including a revenue sharing method.

    摘要翻译： 本公开描述了用于在传出的电子消息中包括广告的系统和方法，并且对于点击所包括的广告的每个接收者奖励发送者。 本公开进一步描述了用于选择用于生成广告的关键字的各种方法以及允许发送者从广告列表直接选择广告的方法。 此外，该公开内容讨论了包括收益分享方法在内的各种形式的奖励发送者。