公开(公告)号：US20200334716A1

公开(公告)日：2020-10-22

申请号：US16921017

申请日：2020-07-06

Applicant: GOOGLE LLC

Inventor： Jason S. Bayer ,  Ronojoy Chakrabarti ,  Keval Desai ,  Manish Gupta ,  Jill A. Huchital ,  Willard Rusch

IPC: G06Q30/02 ,  H04N7/173 ,  H04N21/231 ,  H04N21/234 ,  H04N21/25 ,  H04N21/258 ,  H04N21/262 ,  H04N21/266 ,  H04N21/2665 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/44 ,  H04N21/466 ,  H04N21/81 ,  H04N21/435

Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.

公开(公告)号：US20180322530A1

公开(公告)日：2018-11-08

申请号：US16039128

申请日：2018-07-18

Applicant: Google LLC

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/02 ,  H04N21/81 ,  H04N21/454 ,  H04N21/234

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US20220108351A1

公开(公告)日：2022-04-07

申请号：US17552565

申请日：2021-12-16

Applicant: Google LLC

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/02 ,  H04N21/81 ,  H04N21/234 ,  H04N21/454

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US11915263B2

公开(公告)日：2024-02-27

申请号：US17552565

申请日：2021-12-16

Applicant: Google LLC

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/00 ,  G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0273 ,  H04N21/234 ,  H04N21/454 ,  H04N21/81

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0275 ,  H04N21/23424 ,  H04N21/454 ,  H04N21/812

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US11210697B2

公开(公告)日：2021-12-28

申请号：US16943383

申请日：2020-07-30

Applicant: Google, LLC

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/00 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/454 ,  H04N21/81

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

公开(公告)号：US10748182B2

公开(公告)日：2020-08-18

申请号：US16039128

申请日：2018-07-18

Applicant: Google LLC

Inventor： Poorva Arankalle ,  Brienne M. Finger ,  Lin Liao ,  Manish Gupta ,  Rajas Moonka ,  Reuven Lax ,  Jill A. Huchital

IPC: G06Q30/00 ,  H04N21/234 ,  H04N21/454 ,  H04N21/81 ,  G06Q30/02

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.