公开(公告)号：US20140222586A1

公开(公告)日：2014-08-07

申请号：US13797597

申请日：2013-03-12

Applicant: Google Inc.

Inventor： Jonathan Ezra Feldman ,  Daniel Magassy Percival ,  Lu Liu ,  David Shanahan ,  Alice S. Tull ,  Surojit Chatterjee ,  Neil Inala ,  Jean Steiner ,  Vinod Marur ,  Shibani Sanan ,  William Martin Halpin, JR. ,  Chrix Eric Finne ,  Nicholas Johnson

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

公开(公告)号：US20140222587A1

公开(公告)日：2014-08-07

申请号：US14049889

申请日：2013-10-09

Applicant: Google Inc.

Inventor： Jonathan Ezra Feldman ,  Daniel Magassy Percival ,  Lu Liu ,  David Shanahan ,  Alice S. Tull ,  Surojit Chatterjee ,  Neil Inala ,  Jean Steiner ,  Vinod Marur ,  Shibani Sanan ,  William Martin Halpin, JR. ,  Chrix Eric Finne ,  Nicholas Johnson

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

Abstract translation: 基于设备类型来建议出价调整值的系统和方法包括接收第三方内容提供商的活动的参数以在第一类型的设备上呈现第三方内容。 根据广告系列的参数，可以识别对第一类设备和另一类设备使用类似的广告系列参数的对等提供商的出价。 例如，可以识别使用与移动和桌面设备的广告系列类似的参数的提供商的出价。 来自同行提供者的识别出价可用于计算出价调整值。 出价调整值可以提供给第三方内容提供商，作为对其第一类型设备的出价的建议改变，以建立第二类型设备的出价。