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    BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE
    3.
    发明申请
    BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE 审中-公开
    基于设备类型的BID调整建议

    公开(公告)号：US20140222587A1

    公开(公告)日：2014-08-07

    申请号：US14049889

    申请日：2013-10-09

    Applicant: Google Inc.

    Inventor： Jonathan Ezra Feldman ,  Daniel Magassy Percival ,  Lu Liu ,  David Shanahan ,  Alice S. Tull ,  Surojit Chatterjee ,  Neil Inala ,  Jean Steiner ,  Vinod Marur ,  Shibani Sanan ,  William Martin Halpin, JR. ,  Chrix Eric Finne ,  Nicholas Johnson

    IPC: G06Q30/02

    CPC classification number: G06Q30/0275

    Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

    Abstract translation: 基于设备类型来建议出价调整值的系统和方法包括接收第三方内容提供商的活动的参数以在第一类型的设备上呈现第三方内容。 根据广告系列的参数，可以识别对第一类设备和另一类设备使用类似的广告系列参数的对等提供商的出价。 例如，可以识别使用与移动和桌面设备的广告系列类似的参数的提供商的出价。 来自同行提供者的识别出价可用于计算出价调整值。 出价调整值可以提供给第三方内容提供商，作为对其第一类型设备的出价的建议改变，以建立第二类型设备的出价。

    ENHANCING SITELINKS WITH CREATIVE CONTENT
    4.
    发明申请
    ENHANCING SITELINKS WITH CREATIVE CONTENT 审中-公开
    使用创意内容增强网站内容

    公开(公告)号：US20140214790A1

    公开(公告)日：2014-07-31

    申请号：US13840380

    申请日：2013-03-15

    Applicant: Google Inc.

    Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Marur ,  Gaurav Garg

    IPC: G06F17/30

    CPC classification number: G06F16/9535 ,  G06F16/93

    Abstract: Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

    Abstract translation: 提供了使用与在线内容相关的创意文字增强在线内容的方法和系统。 响应于用户搜索在线内容来识别多个候选附加链接。 每个附加链接都与多个候选广告素材相关联，附加链接可以通过该候选广告素材呈现给用户。 广告素材被规范化以形成候选广告素材群集。 附加链接也被规范化。 广告素材与候选规范化附加链接相匹配，以便提供增强的附加链接，增加了与用户搜索的相关性。

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