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    BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE
    3.
    发明申请
    BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE 审中-公开
    基于设备类型的BID调整建议

    公开(公告)号：US20140222587A1

    公开(公告)日：2014-08-07

    申请号：US14049889

    申请日：2013-10-09

    Applicant: Google Inc.

    Inventor： Jonathan Ezra Feldman ,  Daniel Magassy Percival ,  Lu Liu ,  David Shanahan ,  Alice S. Tull ,  Surojit Chatterjee ,  Neil Inala ,  Jean Steiner ,  Vinod Marur ,  Shibani Sanan ,  William Martin Halpin, JR. ,  Chrix Eric Finne ,  Nicholas Johnson

    IPC: G06Q30/02

    CPC classification number: G06Q30/0275

    Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

    Abstract translation: 基于设备类型来建议出价调整值的系统和方法包括接收第三方内容提供商的活动的参数以在第一类型的设备上呈现第三方内容。 根据广告系列的参数，可以识别对第一类设备和另一类设备使用类似的广告系列参数的对等提供商的出价。 例如，可以识别使用与移动和桌面设备的广告系列类似的参数的提供商的出价。 来自同行提供者的识别出价可用于计算出价调整值。 出价调整值可以提供给第三方内容提供商，作为对其第一类型设备的出价的建议改变，以建立第二类型设备的出价。

    Multi computing device network based conversion determination based on computer network traffic
    4.
    发明授权
    Multi computing device network based conversion determination based on computer network traffic 有权

    公开(公告)号：US10320928B1

    公开(公告)日：2019-06-11

    申请号：US15331303

    申请日：2016-10-21

    Applicant: Google Inc.

    Inventor： Philip Andrew McDonnell ,  Shobhit Saxena ,  Subhadip Sarkar ,  Lu Liu ,  Shibani Sanan ,  Puneet Gupta

    IPC: G06Q30/02 ,  H04L29/08

    Abstract: Multi-computing device network based cross-device conversion determination is described. A content selection computer server can identify cross-device conversions. A first computing device accesses third-party content via a first computer network connection. A second computing device accesses a webpage of the third-party content provider via a second computer network connection. The first and devices can be logged into a same online account. The content selection computer server can obtain, via a content tag that includes a script that executes on a webpage that includes the third-party content, data indicating that the first computing device accessed the third-party content. The selection computer server determines the conversion from the content tag and the second computing device having accessed the webpage. Based on a percentage of first and second sets of computing devices that have logged into common respective online accounts, the content selection computer server extrapolates an estimated number of cross-device conversions.

    FULL VALUE CALCULATOR FOR CONVERSIONS
    5.
    发明申请
    FULL VALUE CALCULATOR FOR CONVERSIONS 审中-公开
    用于转换的全值计算器

    公开(公告)号：US20170017988A1

    公开(公告)日：2017-01-19

    申请号：US14297720

    申请日：2014-06-06

    Applicant: GOOGLE INC.

    Inventor： Vishal Goenka ,  Conrad Wai ,  Bhanu Narasimhan ,  Surojit Chatterjee ,  Jyotirmaya Manoj Akkad ,  Atul Bhandari ,  Alexandra Baugher ,  Shibani Sanan ,  Hidetoshi Muta

    IPC: G06Q30/02

    CPC classification number: G06Q30/0244 ,  G06Q30/0243 ,  G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于更新活动的方法。 识别出具有一个或多个用于向用户呈现内容的活动的内容赞助商。 向内容发起人提供提示以提供一个或多个转换动作的转换价值信息或估计值中的一个或两个，所述估计是针对当前无法直接测量的动作。 估计收到。 确定每个一个或多个转化操作的转化率，包括使用与一个或多个广告系列相关联的估算值和交互数据来确定费率。 确定的费率用于提出建议或自动调整与一个或多个活动相关联的一个或多个参数。

    APPLICATION INSTALLATION CONVERSION AND IDENTIFICATION
    6.
    发明申请
    APPLICATION INSTALLATION CONVERSION AND IDENTIFICATION 审中-公开
    应用安装转换和识别

    公开(公告)号：US20150379559A1

    公开(公告)日：2015-12-31

    申请号：US14319855

    申请日：2014-06-30

    Applicant: GOOGLE INC.

    Inventor： Shobhit Saxena ,  Vinod Kumar Ramachandran ,  Lu Liu ,  Shibani Sanan ,  Ying-Chieh Belinda Langner

    IPC: G06Q30/02

    CPC classification number: G06Q30/0246 ,  G06F8/61 ,  G06Q10/00

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for detecting and utilizing conversion data are disclosed. In one aspect, a method includes receiving an indication of a user interaction with an advertisement presented at a user device; receiving a user identifier corresponding to the user device; determining that the first application was installed on the user device, based at least in part on a device identifier of the user device being received with installation data corresponding to the installation; receiving, from a second application installed on the user device, (1) the user identifier and (2) the device identifier of the user device; determining, based on receipt of the user identifier and device identifier from the second application that the installation of the first application is attributable to the user interaction.

    Abstract translation: 公开了包括用于检测和利用转换数据的计算机存储介质上编码的计算机程序的方法，系统和装置。 一方面，一种方法包括：接收与在用户设备处呈现的广告的用户交互的指示; 接收对应于该用户设备的用户标识符; 至少部分地基于正在接收的用户设备的设备标识符来确定所述第一应用被安装在所述用户设备上，所述安装数据对应于所述安装; 从安装在用户设备上的第二应用程序接收（1）用户标识符和（2）用户设备的设备标识符; 基于从第二应用程序接收到用户标识符和设备标识符，确定第一应用的安装可归因于用户交互。

    OPTIMIZED DIGITAL COMPONENTS
    7.
    发明申请
    OPTIMIZED DIGITAL COMPONENTS 审中-公开

    公开(公告)号：US20180060445A1

    公开(公告)日：2018-03-01

    申请号：US15250247

    申请日：2016-08-29

    Applicant: Google Inc.

    Inventor： Shibani Sanan ,  Vinod Kumar Ramachandran ,  Christopher K. Harris ,  Sissie Ling-Ie Hsiao

    IPC: G06F17/30 ,  G06F17/21

    CPC classification number: G06F17/30896 ,  G06F17/211 ,  G06F17/30011 ,  G06F17/3005 ,  G06F17/30554 ,  G06F17/30867 ,  G06Q10/101 ,  G06Q30/0242

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing digital components. In one aspect, the system includes a digital component server that identifies a digital component to be presented in an electronic document. The system also includes a digital component distribution server that interacts with the digital component server to determine that the electronic document includes a particular item that identifies a same entity as the digital component that was identified to be presented in the electronic document. The system combines at least a portion of the digital component with content from the particular item to form an optimized digital component. The optimized digital component is integrated into the electronic document rather than presenting either of the particular item or the digital component individually.

    METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE
    9.
    发明申请
    METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE 审中-公开
    用创造力的页面提供功能扩展的方法和系统

    公开(公告)号：US20150234930A1

    公开(公告)日：2015-08-20

    申请号：US14324985

    申请日：2014-07-07

    Applicant: Google Inc.

    Inventor： Manu Lakkur ,  Conrad Wai ,  Manzurur Rahman Khan ,  Shibani Sanan ,  Surojit Chatterjee ,  Paul Feng ,  Zachary Russsell Bailey

    IPC: G06F17/30

    Abstract: Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.

    Abstract translation: 在广告素材的目标网页上提供功能扩展的系统和方法。 该方法包括由数据处理系统识别用于在计算设备上服务的广告素材。 广告素材可以与目标网页的网络地址相关联。 该方法还包括由数据处理系统生成要与着陆页的内容呈现的可执行对象（例如功能扩展），并且由数据处理系统提供要呈现的可操作对象， 着陆页响应于在计算设备上投放时对广告素材采取的操作。 功能扩展的示例包括点击通话扩展和说明扩展。

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