Abstract:
A system and machine-implemented method for displaying social presence information associated with content, the method including identifying content being provided for display, determining an entity associated with the content, determining one or more social presence scores for the content based on social activity at one or more pages belonging to the entity at one or more social networking services, the social presence score being determined based on one or more indications of the quantity or quality of the social activity, determining, based on at least one score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity and providing the content and social presence information for display if it is determined that the content should be annotated with social presence information.
Abstract:
Methods for identifying social network users to display with an advertisement in response to a search query are provided. In one aspect, a method includes receiving a search query from a user, the user having a user presence on a social network, and identifying at least one advertisement responsive to the search query, the at least one advertisement associated with an entity having a social presence on the social network. The method also includes identifying another user of the social network that has a mutual user connection with the user on the social network and has interacted with the social presence on the social network, and providing, for display and in response to the search query, the at least one advertisement responsive to the search query, an identification of the other user, and an indicator of the interaction of the other user. Systems and machine-readable media are also provided.
Abstract:
Methods and systems for providing content for display including receiving a first content item, receiving a second content item, automatically annotating the first content item and the second content item with an entity, comparing the entity annotation of the first content item and the entity annotation of the second content item, and, based on the comparison, displaying the annotated first content item with the second content item to a user.