Bidding based on the relative value of identifiers

    公开(公告)号:US09892432B2

    公开(公告)日:2018-02-13

    申请号:US15694045

    申请日:2017-09-01

    Applicant: Google Inc.

    Inventor: Gang Wang

    CPC classification number: G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A linking is provided of identifiers for users or devices known to a content delivery service. Each identifier is associated with the user or device in a specific context. The linking includes first and second identifiers. A request for content is received that includes either the first or second identifier. Bidders in an exchange are identified that have expressed an interest in bidding on a content delivery opportunity associated with the user or the device. For each bidder, a relative value is determined for a respective bidder for the opportunity to present content to the user or device in association with each identifier known to the bidder. For each bidder, a real-time bid request is generated in the exchange that includes the highest value identifier for submission to a respective bidder.

    BIDDING BASED ON THE RELATIVE VALUE OF IDENTIFIERS

    公开(公告)号:US20170364964A1

    公开(公告)日:2017-12-21

    申请号:US15694045

    申请日:2017-09-01

    Applicant: Google Inc.

    Inventor: Gang Wang

    CPC classification number: G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A linking is provided of identifiers for users or devices known to a content delivery service. Each identifier is associated with the user or device in a specific context. The linking includes first and second identifiers. A request for content is received that includes either the first or second identifier. Bidders in an exchange are identified that have expressed an interest in bidding on a content delivery opportunity associated with the user or the device. For each bidder, a relative value is determined for a respective bidder for the opportunity to present content to the user or device in association with each identifier known to the bidder. For each bidder, a real-time bid request is generated in the exchange that includes the highest value identifier for submission to a respective bidder.

    Bidding based on the relative value of identifiers

    公开(公告)号:US09767488B1

    公开(公告)日:2017-09-19

    申请号:US14271816

    申请日:2014-05-07

    Applicant: Google Inc.

    Inventor: Gang Wang

    CPC classification number: G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A linking is provided of identifiers for users or devices known to a content delivery service. Each identifier is associated with the user or device in a specific context. The linking includes first and second identifiers. A request for content is received that includes either the first or second identifier. Bidders in an exchange are identified that have expressed an interest in bidding on a content delivery opportunity associated with the user or the device. For each bidder, a relative value is determined for a respective bidder for the opportunity to present content to the user or device in association with each identifier known to the bidder. For each bidder, a real-time bid request is generated in the exchange that includes the highest value identifier for submission to a respective bidder.

    Systems and methods using short-lived proxy token values obfuscating a stable long-lived token value
    4.
    发明授权
    Systems and methods using short-lived proxy token values obfuscating a stable long-lived token value 有权
    使用短期代理令牌值的系统和方法会混淆一个稳定的长寿命令牌值

    公开(公告)号:US09413756B1

    公开(公告)日:2016-08-09

    申请号:US14565280

    申请日:2014-12-09

    Applicant: Google Inc.

    Inventor: Gang Wang

    Abstract: Systems and methods in which an intermediary server provides a proxy token value in lieu of a stable token value to a third-party. The intermediary server identifies a stable token value associated with a first-party and accesses a knowledge base to determine a length of time since a third-party used a first proxy token value in a prior action, where the first proxy token value had previously been presented to the third-party in lieu of the stable token value. The intermediary server determines that the length of time since the third-party used the proxy token value in the prior action exceeds a maximum reliability time threshold and, responsive to the determination, generates a second proxy token value. The intermediary server then provides, to the third-party, an invitation to use the second proxy token value in an action, the invitation omitting the stable token value and the first proxy token value.

    Abstract translation: 中间服务器向第三方提供代理令牌值代替稳定令牌值的系统和方法。 中间服务器识别与第一方相关联的稳定令牌值,并且访问知识库以确定自第三方使用先前操作中的第一代理令牌值之后的第一代理令牌值的时间长度 提交给第三方代替稳定的令牌价值。 中间服务器确定自第三方使用先前动作中的代理令牌值以来的时间长度超过最大可靠性时间阈值,并且响应于该确定,生成第二代理令牌值。 中间服务器然后向第三方提供在动作中使用第二代理令牌值的邀请,该请求省略了稳定令牌值和第一代理令牌值。

    Third Party Customized Content Based on First Party Identifer

    公开(公告)号:US20190057420A1

    公开(公告)日:2019-02-21

    申请号:US14626031

    申请日:2015-02-19

    Applicant: Google Inc.

    Inventor: Gang Wang Yong Yao

    CPC classification number: G06Q30/0277 G06F21/62 G06F21/6254

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

    Sharing data across partner websites
    6.
    发明授权
    Sharing data across partner websites 有权
    在合作伙伴网站上共享数据

    公开(公告)号:US09524352B1

    公开(公告)日:2016-12-20

    申请号:US14332213

    申请日:2014-07-15

    Applicant: Google Inc.

    Inventor: Gang Wang

    CPC classification number: G06F17/30902 H04L67/02 H04L67/1095

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication of receipt of a request is received from a user device to navigate to a first web based resource. The request includes an appended cookie when one is available on the requesting device. Partner web based resources are identified in a co-operative that includes the first web based resource. A code segment is provided that is configured to send, to respective entities associated with the identified partner web based resources, a second request to share user data with the first web based resource. The shared user data is data collected by a respective partner web based resource and is associated with the user device. The shared data is data that was collected by an entity associated with the respective partner web based resource and associated with the user device.

    Abstract translation: 方法,系统和装置包括在计算机可读存储介质上编码的计算机程序,包括用于提供内容的方法。 从用户设备接收到接收请求的指示以导航到第一基于网络的资源。 当请求设备上可用时,该请求包括附加的cookie。 合作伙伴基于网络的资源在包括第一个基于网络的资源的合作社中被识别。 提供了代码段,其被配置为向与所识别的合作伙伴基于网络的资源相关联的相应实体发送与第一基于web的资源共享用户数据的第二请求。 共享用户数据是由相应的基于伙伴web的资源收集的数据,并且与用户设备相关联。 共享数据是由与相应的基于伙伴网络的资源相关联并且与用户设备相关联的实体收集的数据。

    Systems and methods for multi-function and multi-purpose cryptography

    公开(公告)号:US09825920B1

    公开(公告)日:2017-11-21

    申请号:US14930555

    申请日:2015-11-02

    Applicant: GOOGLE INC.

    Abstract: A computer-implemented method is provided that includes propagating a first identifier and a first key to one or more cipher engines on a computing system, the one or more cipher engines configured to perform at least one of decryption and encryption based on a first cryptographic scheme from a plurality of cryptographic schemes identified by the first identifier, and the first key; on expiration of the first identifier and the first key, propagating a second identifier and a second key to the one or more cipher engines on the computing system and instructions for configuring the one or more cipher engines to change the first cryptographic scheme to a second cryptographic scheme based on the second identifier and the second key; and setting a time window beyond the expiration for acceptance of messages encrypted in the first cryptographic scheme and messages encrypted in the second cryptographic scheme.

    Content selection using distribution parameter data

    公开(公告)号:US09679314B1

    公开(公告)日:2017-06-13

    申请号:US14169934

    申请日:2014-01-31

    Applicant: Google Inc.

    Inventor: Gang Wang

    CPC classification number: G06Q30/0273 G06Q30/0251 G06Q30/0277

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting content items for presentation along with publisher resources. In one aspect, a method includes receiving a request for a content item for presentation at a user device with a publisher resource; receiving, from a content item provider a first selection value for each of a plurality of content items provided by the content item provider; determining, for each of the content items and using accessed distribution parameters, a second selection value distinct from the first selection value; and determining, for each of the content items and independent of a bid corresponding to the content item, a combined selection value based on the first selection value for the content item and the second selection value for the content item.

    Obscuring true location for location-based services

    公开(公告)号:US20160029172A1

    公开(公告)日:2016-01-28

    申请号:US14874246

    申请日:2015-10-02

    Applicant: Google Inc.

    Inventor: Gang Wang Yu Mao

    Abstract: A location of a client device may be obscured by using generated random offsets and/or a set of regions. In one implementation, the location of a client device may be obscured using a first random offset and a second random offset. A pseudo-location may be determined based on the location of the client device, the first random offset, and the second random offset. The pseudo-location may be transmitted to a third-party for a location-based service. In another implementation, the location of a client device may be obscured using a first random offset and a set of regions. An intermediate location may be determined based on the location of the client device and the first random offset. A region of the set of regions may be determined based on the intermediate location. A pseudo-location may be transmitted to a third-party for a location-based service based on the determined region.

    Systems and methods for multi-function and multi-purpose cryptography
    10.
    发明授权
    Systems and methods for multi-function and multi-purpose cryptography 有权
    多功能和多用途密码学的系统和方法

    公开(公告)号:US09189638B1

    公开(公告)日:2015-11-17

    申请号:US13975363

    申请日:2013-08-25

    Applicant: GOOGLE INC.

    Abstract: Systems and methods for multi-function and multi-purpose cryptography are described, including obtaining a message to be encrypted by a cipher engine configured to perform encryption using a plurality of predetermined tags with an encryption function; determining a tag of the plurality of predetermined tags based on the message; encrypting, by the cipher engine, the message using the tag to produce a ciphertext; and sending the ciphertext.

    Abstract translation: 描述了用于多功能和多用途密码术的系统和方法,包括获得被配置为使用具有加密功能的多个预定标签执行加密的加密引擎加密的消息; 基于所述消息确定所述多个预定标签的标签; 通过密码引擎加密消息,使用该标签产生密文; 并发送密文。

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