公开(公告)号：US20170223428A1

公开(公告)日：2017-08-03

申请号：US15490676

申请日：2017-04-18

Applicant: Google Inc.

Inventor： Simon M. Rowe ,  Alastair Peter William Maw ,  Nick Salvatore Arini ,  Iain Merrick ,  Ant Oztaskent ,  Yaroslav Volovich ,  Kyle Maddison ,  Andrew Gildfind ,  Raimundo Mirisola

IPC: H04N21/81 ,  H04N21/482 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/233 ,  H04N21/84 ,  H04N21/2668

CPC classification number: H04N21/812 ,  G06Q30/00 ,  G06Q30/0251 ,  H04N21/233 ,  H04N21/234 ,  H04N21/25883 ,  H04N21/266 ,  H04N21/2668 ,  H04N21/4821 ,  H04N21/4828 ,  H04N21/84

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.

公开(公告)号：US08966516B2

公开(公告)日：2015-02-24

申请号：US14248996

申请日：2014-04-09

Applicant: Google Inc.

Inventor： Geoffrey R. Smith ,  Iain Merrick ,  Michael A. Killianey ,  John Alastair Hawkins ,  Greg Hecht ,  Simon M. Rowe

IPC: H04N7/16 ,  H04H60/32 ,  H04N21/442 ,  G06Q30/02 ,  H04N21/24 ,  H04N21/466 ,  H04N21/658 ,  H04N21/81 ,  H04N21/2547

CPC classification number: H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Abstract translation: 从电视提供商接收机顶盒日志，并进行处理以识别频道曲调和频道调谐时间。 日志数据的频道曲调和频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。

公开(公告)号：US20140223458A1

公开(公告)日：2014-08-07

申请号：US14248996

申请日：2014-04-09

Applicant: Google Inc.

Inventor： Geoffrey R. Smith ,  Iain Merrick ,  Michael A. Killianey ,  John Alastair Hawkins ,  Greg Hecht ,  Simon M. Rowe

IPC: H04N21/442 ,  H04N21/2547

CPC classification number: H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Abstract translation: 从电视提供商接收机顶盒日志，并进行处理以识别频道曲调和频道调谐时间。 日志数据的频道曲调和频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。

公开(公告)号：US20150089522A1

公开(公告)日：2015-03-26

申请号：US14342326

申请日：2012-08-28

Applicant: GOOGLE INC.

Inventor： Yaroslav Volovich ,  Raimundo Mirisola ,  Simon Michael Rowe ,  Nick Arini ,  Andrew Gilfind ,  Ant Oztaskent ,  Iain Merrick

IPC: H04N21/442

CPC classification number: H04N21/44204 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/6582

Abstract: A method for providing efficient and accurate estimates of TV viewership ratings through a distributed computer system that includes multiple computers is disclosed. The method includes: receiving a query from a client at the distributed computer system; dynamically selecting one or more computers according to a predefined sharding function; at each of the selected computers, determining a count of qualified event records that satisfy the query; aggregating the respective counts of qualified event records determined by the selected computers; statistically projecting the aggregated count of qualified event records into an estimated total count of qualified event records on the distributed computer system; and returning the estimated total count of qualified event records to the requesting client.

Abstract translation: 公开了一种通过包括多台计算机的分布式计算机系统提供有效和准确的电视观看次数评估的方法。 该方法包括：从分布式计算机系统的客户端接收查询; 根据预定义的分片功能动态地选择一个或多个计算机; 在每个所选择的计算机上，确定满足查询的限定事件记录的计数; 聚合由所选择的计算机确定的合格事件记录的相应计数; 统计上将合格事件记录的总计数量预计为分布式计算机系统上合格事件记录的总计数; 并将合格事件记录的估计总计数返回给请求客户端。